Differentiated Marketing Of GAC Honda

Now China's automobile market has entered the stage of brand competition from simple product competition and price competition stage. Under the condition of gradual homogenization of products, differentiated word-of-mouth will become the core element of the brand.

At present, many enterprises have established public praise by improving service, emotional care, public welfare actions, quality, culture, events, and experience. However, "making" word of mouth is only the entry-level work of word of mouth marketing, and the real impact on sales performance of enterprises is the spread of word of mouth.

In the past 09 years, the blowout of car market and the improvement of the purchasing power of consumers are now the most popular words in the private sector than the two words of automobiles. However, in many homogeneous products and dazzling marketing services, even the ordinary consumers who can grasp timely information, how to choose is still a big problem, just like the stock market owners of newspapers, networks, television and radio.

According to the statistics of terminal passenger flow, more and more customers get information from their friends and the Internet, and these information become a key part of their decision-making.

More importantly, with the increase of car ownership, the speed of word of mouth propagation will show a geometric growth trend.

Therefore, the sale of a car, the owners should see the potential word of mouth power.

If you don't succeed, you will become good. Treat your customers well and invest much more than you get!

In fact, many enterprises have begun to create and disseminated word-of-mouth businesses, products and services.

In March 2nd, 200th Honda cars of GAC were offline. As early as 2009, GAC Honda held a million dollar group exchange.

Judging from the effect of these two activities, millions of car owners rely on their trust. The feedback from the source of the driving force of the times has pushed the reputation of this accord to a high point, and the offline activities of the 2 million cars have pushed the corporate culture and quality to the second wave.

As a matter of fact, GAC Honda has always been a pioneer in marketing, opening up online and offline promotional activities in recent years, and shaping and maintaining word of mouth has always been the core of marketing for enterprises and channels.

It is through such repeated and high-profile promotion that we can only rely on the four models to achieve the 2 million brilliant achievements. Only then can we successfully achieve the 1 million accord accord with the most profitable and wide investment dealers.

Of course, quality is the guarantee of word of mouth.

From the sales data over the years, Honda's products have been well received by the market. In the 11 year, Honda realized the output of 2 million vehicles with 4 models. Under the condition of limited number of products, the company has embarked on the "quality strategy". Accord, flying, Odyssey and front fans have been highly recognized in the Chinese automobile market.

On the other hand, since the launch of the "idea" brand in 2008, GAC Honda has entered the double brand operation stage and has re played the slogan of "moving the world".

In the future market competition, GAC Honda, which has achieved brand leaping, will break out more competitive power and rewrite the competition pattern of the current automobile joint venture.

And the 200th million cars off the line, and therefore brought a more significant meaning, becoming Honda's next goal to sprint the starting point.

The clearance of Honda's 200th million cars explains that the key to word-of-mouth is the improvement of product quality.

As a collection of culture, quality and service, word of mouth marketing is a complicated and complicated systematic project. It is the word of mouth marketing that sets the whole of the enterprise and product multifaceted. It will be different from the simple product promotion and the promotion of the reputation of the enterprise.

The manufacture and dissemination of differentiated word of mouth will become the core of distinguishing brand DNA, and will also become the core of future competition of car market.