The Fourth Hongkong International Fashion Lingerie Exhibition

 　　由法國歐羅維特展覽公司舉辦，并獲香港內衣業聯會全力支持的一年一度內衣業界盛事——“第四屆香港國際時尚內衣展”（Hong Kong Mode Lingerie）于2010年3月30-31日在香港會議展覽中心舉行。

"Hongkong international fashion underwear Exhibition" is the largest exhibition in Hongkong underwear industry. It provides a professional and comprehensive purchasing platform for the global underwear professionals, displaying the best quality underwear products.

This year, the exhibition attracted 160 exhibitors from all over the world, including 29% from Hongkong, 28% from China, 25% from Asia, and the remaining 18% from other parts of the world.

Among the many suppliers, 29% of display fabrics, 23% of accessories, 15% of lace and 12% of embroidery.

Mr. Huang Qizhi, chairman of the Hongkong underwear industry association, said before the meeting: "Hongkong can become a major underwear and swimsuit sourcing center. The company has contributed a lot. We are very pleased to become a partner of Hongkong fashion underwear again."

With its rich experience in underwear and swimwear trade exhibitions, the company has been playing a leading role in the global underwear industry.

Valerie Lemant, President of the lingerie department, will share with the industry and the media the latest data from the Asian underwear market survey and the trend of underwear trends in the coming year.

　　    內衣市場前景

According to the French Fashion Institute's 2009 survey of women's underwear, the economic downturn has only a slight effect on the underwear market.

In France, the average underwear consumption recorded a slight drop of 1.3%; in the fourth quarter of 2009, four of the ten underwear purchased by consumers were purchased during the price reduction period.

In the two emerging markets of China and India, the economic downturn has also had a slight impact on the underwear retailing industry. But thanks to the growth of the advanced brand market, the whole underwear market soon revived.

Maybe we can look at it from another angle: when the price of each consumer product is high, buying underwear will become a little pleasure for ladies.

   　　 零售市場的革命

The development of mature underwear market is very competitive. Taking France as an example, underwear brand has begun to use the Internet as a new sales point to expand its customers.

In addition, the number of specialized chain stores is also increasing. Sales account for 20.2% of the total underwear consumption.

The major department stores not only refurbished the lingerie department, but also increased the brand of senior and designer.

In India, the high-end underwear market, which is mainly made up of foreign brands, is expanding. These brands are mostly sold in chain stores or department stores.

China's underwear market is also growing rapidly.

Although most of the famous local underwear brands have established a wide range of retail networks across the country, department stores are still the most popular places for consumers to buy underwear.

　　  2010內衣潮流趨勢

Thanks to its rich experience in underwear and swimwear trade exhibitions, the European exhibition company and CONCEPTSParis have been playing a pioneering role in the global underwear industry.

The fourth Hongkong international fashion lingerie exhibition will create four fashion lingerie boutiques since the theme of the season.

The four lingerie trends are brassiere, play together, fashionable nature and luxurious market.

Corset: this trend gives people a sense of luxury and high quality. It shows the elegance and humor of the retro bra and pajamas in a cheerful and Sexy French style.

Imagine how funny it is to mix American actress RitaHayworth, Hollywood's stripper DitavonTeese and the movie "fairy music everywhere" in 40s.

The soft broken flower pattern is one of the focal points. The light bottom cloth and the yarn embroidered on the low key flower pattern, looming delicate details, showing the mysterious beauty.

Elegant black and delicate lace and decorative patterns create sexy contrast, and can also be classified as a part of the trend of the corset.

Romantic retro is made of lace and embroidery full of retro feel, bringing out the charm of nature and idyllic.

The Hollywood style comes from attractive satin, silk, jacquard and novelty fabrics as well as a delicate lace, releasing the temptation and passion.

In terms of color, pure white, ivory, nude, lavender, pink and powder purple are available.

Play together: you will see a lot of bright colors and unexpected pajamas and swimsuits cross the cooperation, full of fun and youth vitality.

Imagine that when Galliano meets Tim Burton, a series of strong elements will create amazing sparks with sex.

"Play together", as the name suggests, you can find interesting patterns, such as bold geometric shapes, vivid totems and various new ideas.

Optimism is the main trend of this trend, bright and bold designs, funny pieces and strange plastic accessories.

How can we play with flowers without a flower pattern?

But these flower patterns will be presented in a dazzling variety of colors.

Besides, this trend is full of sweet taste, which comes from the lovely colors and naive patterns on the side and ornaments.

Many lively, bright and dazzling colors all belong to this trend, such as black and white, rose red, orange orange, lemon yellow and electronic blue.

Fashion is natural: This is the reinterpretation of "nature".

With new natural fibers mixed with natural hand synthetic fibers and innovative lightweight practical fabrics, bring out the new realm of nature.

It's the best way to describe this trend with fashion designer Alexander Wang and ABCCarpetand Home.

The main style of "fashionable and natural" is to blend the rustic simplicity of the countryside with a large number of different styles and fabrics with metallic and shining elements.

The organic design is inspired by nature and fine lace, embroidery and border cloth.

This trend is also suitable for natural materials to mix and match classic and flowery materials, such as silk, cashmere or rabbit hair fabrics, with long sleeved shirts or cotton padded clothes, to create a fashionable cosmopolitan woman's dress.

It is the essence of this trend to combine natural elegance with elegance and refinement. It is applied to the design of underwear with surface treatment and old effects, all of which originate from the natural feeling and organic texture.

The colors are mainly low-key colors, and yellow, white, flaxen, gradual blues, earth colors and different grey tones can all be included in this trend.

Luxury market: take you to a magical world, shuttling between different cultures, just like Shanghai and Paris.

The combination of flashy and unusual becomes a new generation of jacquard, embroidery and jewel satin.

"Luxury market" is like DriesvanNoten's encounter with AlexanderMcQueen.

This trend takes advantage of selected materials, such as silk, satin, jewels, taffeta and taffeta, which are gorgeous and noble.

A large number of organic embroidery and lace decorations are placed in underwear in a trendy fashion for ornament.

The influence of foreign culture is everywhere, whether traditional iccales, animal skin prints or Indian and African designs.

Exotic embroidery and jewel accessories are also important elements of the "luxury market".

The color is strong. Grape purple, brilliant pink, green grass, champagne, brown and bright red are all good choices.

In addition to providing first-class procurement platform for the global underwear professionals, the "Hongkong international fashion underwear Exhibition" also provides an excellent opportunity for exhibitors and visitors to build a network of relationships with each other through two days of exhibitions, while seeking new customers and developing new markets.

From a business point of view, the "Hongkong international fashion underwear Exhibition" is the place where Asian underwear industry decision-makers come together.

This year, exhibitors from various countries will show their strengths and strengths, and the most innovative concepts and technologies.

You can find the most advanced technology and creative design in underwear and swimsuit, such as 3D scanning machine, innovative underwear and swimsuit fabrics, elastic rubber with different elasticity, silky smooth material, suede leather, combination and brushing effect, and yellow foam resistance.

As a long-term partner of Oro Witt, INVISTA, one of the world's largest manufacturers of polymers and fibers, will continue to support the "Hongkong international fashion underwear Exhibition" this year. It will promote its world-renowned brand and brand portfolio to the underwear industry, including LYCRAR (Lycra) fiber.

During this year's "Hongkong international fashion underwear Exhibition", the conference will hold a number of seminars and seminars in the industry to analyze the fashion trend and the latest technology development in the coming season, and provide a platform for the industry to maintain a keen market sense and understand the development prospects of the industry.

Two lectures deserve special attention: the first is the Hongkong Productivity Council's "integration of environmental design into bra cup products: the synergy between innovation and technology". Speakers will share the importance of environmental protection materials and technology.

Another lecture, "trend forecasting" (which only receives invited persons), is presented by CONCEPTSParis Jos Berry, introducing the trend of underwear's color, shape and fabric in the medium and long term.

French underwear is known for its richness, passion, temptation, luxury and creativity.

To echo the "Hongkong international fashion underwear Exhibition", the French lingerie Association Lingerie Francaise has brought six internationally renowned underwear brands from France, presenting you French Rendez-vousby Lingerie Francaise underwear exhibition.

Through this exhibition, visitors can enjoy the latest French lingerie design at close range.

The two day exhibition was also held on, 30-31 days, at Concord Room, Wanchai Renaissance Harbour View Hotel, Hongkong.