The "Blind Spot" Of Young Entrepreneurs

　　　　　
            
1. blind optimism

Because young people lack of social experience, they are often blind and optimistic and do not have enough psychological preparation. Many shoppers feel very miserable, even depressed, for the setbacks and failures in the shop. Everyone opened shop before, and all of them were successful examples. In fact, there are still more failures behind success. Seeing success and seeing failure is the real market, and only in this way can young entrepreneurs become more rational.

2. love fantasy

Young people still have only one wonderful idea and concept in their understanding of shop opening. Many young people have tried to attract investment by using a novel that they think is very novel. Such a thing has existed before in foreign countries, but today it is almost impossible. What investors now value is the real technical content of your shop plan, the extent to which they are not replicable, and the potential for market profitability. And for these, you must have a comprehensive set of detailed feasibility argumentation and implementation plan, and it is not just a single word or two idea that people can afford to pay.

3., be eager for success.

Lack of market awareness and lack of business management experience are important factors that affect young people's success in opening stores. Although students have mastered certain book knowledge, they lack the necessary practice and management experience. In addition, because young people do not have enough knowledge about marketing and marketing, it is difficult to be competent for the role of managers at all times.

4. the market concept of young people is rather weak.

Many young people are happy to talk about how their technology is leading and unique, but rarely involve the market space of these technologies or products. Even when it comes to the topic of the market, they mostly plan to spend money on advertising, but have no idea about these important aspects such as target market positioning and marketing means combination. In fact, it is not necessarily those advanced things that can really arouse investors' interest. On the contrary, those products or services that are generally technical but can meet market demand will often be favored by investors. At the same time, shop owners should have a very clear marketing plan that can prove the possibility of profitability.