Jill Da Vigorously Inviting The Implementation Of The "Golden Net Project"

　 A few days ago, reporters at Gilda Shoes Co., Ltd. 2010 national marketing conference learned that Gilda decided in the new year "go all the way up" to complete the "876 charge plan". In order to achieve this marketing goal, Jill will spread the gold net project in a comprehensive way and extend the investment touch to all parts of the country.

Wenzhou jlda shoes industry Co., Ltd. is a key enterprise of China Leather Industry Association. It has been adhering to the idea of "wholeheartedly and creating beautiful life". It has three main categories: shoes, sandals, sandals, shoes and shoes, fashion shoes, casual shoes and health shoes. The products include the top honor of "famous trademarks in China", "national inspection free products", "famous brand products in China" and "China's leather shoes leading shoes", and so on. The products are classified into four categories. In fact, Jill's real market Assassin's mace is a nanoscale air conditioning shoe with more than 20 patent inventions and a worldwide problem that can effectively relieve sweat and foot odor. By virtue of this "unique weapon", the brand sales network of Jill has covered more than 20 provinces and cities nationwide, and has built more than 1700 stores, shops and counters. It has formed a complete brand chain monopoly system. According to Wang Shengrong, general manager of the new Jill marketing company, in 2010, Jill reached a "876 charge plan". In order to complete the plan, Tianjin wants to invest in places like Tianjin, Guangxi, Ningxia, Changchun, Hainan, Shanghai and Baotou.

A senior footwear industry personage told reporters that jirda once had a strong influence in the industry. Because he chose the strategy of "internal and external trade simultaneously", he had to fight "two lines", so that both domestic and foreign trade did not take the lead in the industry. In 2009, by the global financial crisis, the industry began to reshuffle, many small and medium-sized shoe enterprises went bankrupt or transformed, and made some "market" in China. Jilda Chou started the "golden net project" in June last year, and launched a massive marketing transformation. First, adjusting the structure and practicing internal strength; two, integrating resources to speed up the construction of the model market and model shop; three, increasing investment, increasing market share and brand awareness. This move has made preparations for Gilda's comprehensive development in China this year. Therefore, it is necessary and necessary for us to invest heavily in Gilda.

It is understood that the "golden net project" of jerda is a practical marketing project that will focus the marketing focus on the terminal, flatten the channel, and realize the trinity of the interests of manufacturers, agents and terminal franchisees. The order is to establish a marketing mode and a post distribution network, first serve the terminal, and then clear up the channel, thus establishing an orderly marketing network, and realizing the "marketing management and service system" with the "middlemen as the key link" and the franchisee as the "eye". At present, Jill has established a unique profit marketing mode in Sichuan Chongqing area and Nanchang area. In order to expand this victory, Jill began to spread the net in large area, and wanted to extend its marketing to all cities and towns throughout the country.