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Main Purpose Of Display

2010/4/29 10:05:00 317

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The basic requirement of display is that the function of commodity display is more powerful than any other media.

Visual merchandising, static display is a silent salesman.

The main purpose of display of goods is:

Enhance visual effects of goods in stores.

To give customers a refreshing feeling.

Increase sales of goods

Key points to be grasped

Application of color

The effective rehearsal combination of colors can give people a refreshing feeling and stimulate their desire to buy, while the disorderly arrangement of colors will only have a "chaotic" feeling rather than be close to each other.

The emphasis is on constant changes to stimulate the visual function of consumers.

Each color combination is regular.

We can classify the colors according to the following color rings, and then the generality of each color can be classified and classified.

U warm colors - red, yellow and orange.

U cool colors - green, green, blue and violet.

U neutral color - white, dark grey, light grey, black.

The relationship between color and commodity

Color can give commodity individuality, make the difference between the same commodity, meet different consumers.

The more ordinary the shape is, the more important the color will be.

Change of space color

The use of color in space can create an atmosphere, change the limitations of the store's inherent mode, extend the imagination of the space, and create a wide range of display and display.

The use of color in commodity display

It is emphasized that commodities can be selected from elements such as commodity design, color change and so on, and one of them is selected to compare colors or blending colors, or even the same color system, and emphasize the characteristics of the commodity itself.

The display rack is used for the same color system to be classified first and then arranged according to the brightness.

The key points are:

U should keep 80% senses of quantity.

You can't arrange colors that destroy vision.

The neutral color has good harmonic effect.

(2) leisure series display is based on the principle of successively - regular arrangement according to the depth of color.

For example: we want to arrange 3 leisure sweaters, each from deep to shallow, arranged as follows:

A light A B light coloured B light coloured C light coloured C light coloured

A color, A color, medium B, medium color, C, medium color, C, medium color.

A dark A, dark B, dark, C, dark, dark, C, dark.

The gradual arrangement is also based on the principle of color depth. The difference is that the gradual principle is that the arrangement of patterns and styles is identical or very similar.

The way is as follows:

A light A B light coloured B light coloured C light coloured C light coloured

A color, A color, medium B, medium color, C, medium color, C, medium color.

A dark A, dark B, dark, C, medium, dark, C, dark.

How do we arrange the display of goods in the face of many styles?

When arranging, we can use "color" or "style" as the basis and use it flexibly.

Goods matching

When displaying goods, we should consider collocation as well as color and commodity.

Display appropriate and proper collocation for goods.

We should notice that every commodity combination should have "rules" and "nature".

Window display

The display of excellent products can enhance the style of shops and products to attract customers, so that customers can stop shops and enter them. In addition, window display should also reveal the trend of fashion, causing and improving consumers' desire to buy and building brand image.

2; window display

There are simple and clear themes, such as Christmas, new year, spring, autumn, crazy sale and so on.

Replace regularly to create a unique image of the product.

[concrete creativity, no repetition]

If you have proper taste and spend too much time, you will be self defeating. Your personal interest may frighten the guests away.

Clean and neat.

Cooperate with appropriate promotional posters to provide sufficient information for customers.

Safety is not easy to be damaged or hurt by customers.

2; window model.

The number of u depends on the size of the window, usually between two and four.

The clothes worn by u should be the warmly popularized clothing type at that time.

The matching of colors is based on the background of the window.