Retaining Employees Is Never The Market, Not The HR.
Under the forced recruitment and high cost mechanism, China
clothing
The industry has reached the critical stage of industrial upgrading, and the era of reconfiguration of production, design, marketing and other resources in China and around the world has come to an end.
"One of the most difficult things".
"After the end of the year, recruitment is the most difficult thing for us," Fan Meixiang said.
Fan Meixiang is the general manager of Changshu thousand tough Gang clothing Limited company. After the Spring Festival, she paid the sewing workers an annual salary of about thirty thousand, but recruitment still caused her headache.
"This is the biggest problem," said Lu Xianglong, chairman of long Da Fei. In previous years, enterprises started to work in the first five years, but this year many enterprises started in the sixth and eighth days, but most of them started in the tenth decade. "Many people are unwilling to come out."
"This problem was discovered three years ago," Lu Xianglong said, but recruitment has become more serious this year.
Although he signed a contract with 70% of his employees at the end of 2009, in the third year of the new year, the company sent people to Anhui, Northern Jiangsu and other places to consolate their employees and their families.
In fact, the recruitment war has already begun.
"When recruiting workers in Anhui, we found that migrant workers were rob by provincial enterprises," Jintan.
clothing
Wang Jufu, Secretary General of the chamber of Commerce, said.
Although wages have risen from 1000 yuan to 2300 yuan now, workers in Changshu and other places are still in short supply. Where are the workers?
"The local front-line staff are aging or changing, while local young people are in the process.
clothing
Employment is relatively small, and the loss of skilled workers in other places is relatively large. "Changshu
clothing
The association secretary general returned to Mowgli.
"Now migrant workers have undergone structural changes, which are different from their parents."
Chen Dapeng, vice president of China clothing association, said.
In this regard, Chen Zhigang, chairman of Baicheng Hui, felt deeply: "now most of the workers are 80 and 90, and their job demands are not just wages, but also enjoyment."
Obviously, they are different from those after 60 and 70. "We had to open the back door when we entered our factory," Chen Zhigang said. After 80 and 90, there were great changes in work requirements. First of all, the working environment was good, the wages should not be too low, and it is better to rest every week.
They can't satisfy their expectations, and they may go to other industries.
For example, Gu Xiuyun, a girl in Henan, can get 1500 yuan a month in a garment factory, but she has seen her fellow workers pay a higher salary in the electronics industry and resigned.
"Now is not competition among garment factories, but competition with other industries."
Chen Zhigang said.
Thus, "this year's annual salary of thirty thousand, it is not easy to find good employees," Fan Meixiang said.
Something more worrying happened to her.
After the Spring Festival, Fan Meixiang saw a BMW car at the gate of the company, and three employees pulled out the factory.
The director of the workshop told her that the workers had been taken away.
"Recruitment is really not ideal this year, even in Gaoyou, there has been a vicious competition. Some companies have offered 3000 yuan subsidy to dig workers, while another enterprise has offered 4000 yuan."
Some workers also started job hopping.
For example, in Jintan, some skilled workers are not fixed to work in a certain enterprise. Which garment factory needs to go to help, according to the hour salary.
As a result, the "foreman" who has led the "job hopping" of migrant workers has been produced. They often take dozens of people from one factory to another.
This makes the enterprise very headache: "this is a vicious competition!
Sometimes adding 200 pieces can immediately be dug up dozens of workers. "
Faced with such a situation, Lu Xianglong is also thinking about why some factories can be bad for some enterprises.
In fact, in his business, he can call his employees directly, such as children, such as friends and workers, at home.
In recent years, Jintan has also issued a series of preferential policies, urging enterprises to be equal to local employees in terms of migrant workers' endowment insurance, children's enrollment and so on.
At the same time, Jintan has also implemented a social responsibility system. The production and living environment has been greatly improved, and the treatment of workers has also greatly improved.
The third wave
The implementation of social responsibility has undoubtedly increased the burden on enterprises.
Obviously, the era of cheap labor has become the past, and China's comparative advantage is gradually disappearing.
"One worker has an annual salary of twenty-five thousand," Lu Xianglong said. This year it will have to raise 15%.
At present, Jiangsu requires all employees to have relevant insurance, so that enterprises pay 5 thousand yuan per worker per year, "so much pressure."
"No pfer, there may be no labor in the future."
Chen Zhigang said.
And Qian toughgang has already set up a production base in Northern Jiangsu. Its chairman will go to Tongling in April to inspect the production base, and let them go home to be the workshop director and sewing worker.
Changshu is no longer a production base, but their R & D and sales base.
In fact, YOUNGOR, Lu Tai, Yida and other enterprises have set up factories in the west, and even some enterprises have opened factories in Vietnam and other countries.
"Inflection point came," some experts said, after 30 years of rapid development, the cost rose sharply, the eastern enterprise pfer point of arrival, the turning point of industrial upgrading has arrived.
The rapid development of these 30 years started in the middle and late 80s of last century. The Japanese economic crisis brought a lot of investment to our country, and set off the first wave of China's garment industry industrialization.
It is precisely this wave that has completely broken the layout of China's clothing industry.
In the era of planned economy, enterprises are concentrated in inland cities. The result of the pfer is that the 80% production capacity is beginning to focus on coastal areas.
Then, in 2000, the global economy went out of the shadow of the Asian financial crisis. After China's accession to the WTO, China became the first choice for industrial pfer in Europe and the United States. It welcomed the second wave of industry, but the situation of over concentration of Eastern capacity has not changed.
Behind the crisis is opportunity. Will the current financial crisis bring the third wave of development to China's garment industry?
Relying on the resource advantages of the central and western regions, as well as the development of the western region, the revitalization of the old industrial base in the northeast and the rise of the central region, the garment industry, as a livelihood industry, should be located in the East, West, North and South in several regions in China, with a population of 1 billion 300 million, instead of being confined to individual regions.
Chen Guoqiang, deputy director of the Institute of industrial economics of China Garment Association, said.
"Can we build a stronger industrial chain in the eastern, central, Western and northeast old industrial bases in the eastern, central, Western and northeastern China according to Scientific Outlook on Development and promote the gradient of industrial structure, which is related to whether China can change from a big country of clothing to a powerful country."
Du Yuzhou, President of the China clothing association, said it was a good opportunity for regions such as the Midwest.
He stressed that the pfer of industry can not pfer backward, rather than simply relying on comparative advantage, but to combine advanced technology and comparative advantage.
"In the East, we should take the opportunity of moving away from the old to choose new ones," to eliminate backward production capacity and increase investment in science and technology.
Lv Zheng, director of the Institute of industrial economics of the Chinese Academy of Social Sciences, said.
And the central and western regions should improve the environment of the industrial chain. "Brand pfer to the mainland should not be a pfer of a factory, but a system shift."
Lin Yousong, Deputy Secretary General of Hubei garment industry association, said.
"Industrial pfer includes at least the pfer of manufacturing, retailing, service and logistics industries, as well as culture and creativity.
fashion
The pfer of industries. "
Zhou Shaoxiong, chairman of the seven wolves, said so.
In order to complete high-level pfer, enterprises should carry out diversified cooperation in resources, technology and capital, and learn to arm the garment industry with new technologies and new concepts.
Chen Guoqiang said.
For example, Lining was built in Jingmen industrial park by the company and its suppliers. The core business is composed of many companies in Guangdong, Shanghai and Fujian.
"We should not be worried about being integrated, so long as we can integrate, we can optimize ourselves."
Lee Keller, President of the international investment consultancy, said.
Since then, the central and western regions have made full use of their advantages in resources to develop textile and garment processing bases. Coastal enterprises have focused on developing high technology and high value-added products by using R & D, brand and other advantages, thus forming a regional layout with complementary advantages in the eastern, central and Western Regions.
The question is, how much more room will the eastern enterprises have on the coast?
The second industry chain
In fact, "industrial pfer is the economic interaction between developed regions and developing regions".
Chen Guoqiang said.
Just like Italy enterprises, we constantly peel off the relevant links which are not competitive, but R & D and innovation have been continuously improved. "This is a change in the industrial form," Chen Dapeng said. Now many enterprises in China are not managing the number of workers, but grasping a management system and rationally distributing and reconstructing the links.
Now the pfer of European and American enterprises is not just about production, design and other high value-added links, but also "pfer structure is highly fragmented," Chen Guoqiang said.
With the help of the "intelligence" shift, Chinese brands began to acquire international brands, and many resources began to be used by Chinese enterprises. The singer hired International Master JEAN PAUL KNOTT, seven wolves and the famous French fashion designer DANIEL FARET to cooperate with the "SEPTWOLVES" brand. Ordos invited Gile Dufour, former art director of Chanel, as the design director.
As a matter of fact, industrial pfer involves both "water going downwards" and "people going higher". Some enterprises begin to shift the R & D and marketing centers from undeveloped areas to developed areas.
For example, at present, many Quanzhou enterprises have moved the marketing, operation and design research and development center to Xiamen. "Quanzhou's manufacturing base combined with Xiamen's marketing R & D center is an industrial division of labor," said Wu Xingqun, vice president of seven wolves.
"At the same time of production pfer, brand value should be promoted, and channels, R & D and culture will be re integrated to create endogenous innovation."
Chen Dapeng said.
"I think that if we develop the product well and expand the network, we are not afraid of no place to process," Lu Xianglong said. He now focuses on product development and network construction.
So, while improving his performance, he set up a R & D team of nearly more than 90 people and launched a "strong horse".
Join in
The "integrity interest community" is the trinity of business and consumers.
When the financial crisis raged, Jiangsu Warren Tianyi chose to create its own brand, put the marketing center and design center in Shanghai, and set up Shanghai Costa Clothing Co., Ltd.
In the same way, Chen Zhigang launched Bernard Chuan on the basis of Baicheng Hui, trying to break the single product.
agent
Pattern system, attempt
Join in
And in October 2009, it opened a terminal store in Lianyungang, Yancheng and Wuxi.
In 2009, the style innovation made thousands of toughened Gang taste the sweetness. "Several sales were violent," Fan Meixiang said.
fashion
It's slowly burning.
"Nine deer king" will bring Suzhou embroidery and modern business
Men's wear
Combined with the product, it can achieve "Su Embroidery" as exquisite as its products in design, cutting, workmanship and ironing.
At the end of October last year, the "exception" and its sub brand "useless" appeared again at the main venue of the Icograda world design conference in Beijing.
In fact, in recent years, Chinese designers have left behind their four fashion week in New York, London, Paris and Milan.
"In the new development period, the key is to seize the" second industry chain ".
Chen Dapeng said this includes all important elements from R & D to marketing to the "soft power" of cultural and creative brands.
This is the point of the problem.
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