Shoe Industry Channel Is King, Win In E-Commerce

The competition in China's footwear market has entered a stage of white heat. Every shoe enterprise is trying to expand its leading field, and make large-scale adjustments from products, prices and services, so as to meet the needs of various market segments and increase the market share. However, due to the increase in channel costs, the overall competitiveness of shoe enterprises has declined, and the shoe industry has entered a period of small profits and expansion of market share. Nowadays, the competition of shoe market is more and more inclined to channel competition. Stores, shopping malls and shoe industry supermarkets have become the main selling channels for the terminal distribution of footwear industry. How can the members of the channel chain of domestic footwear skillfully take advantage of the feast of this powerful market? Whether it is the chain store network of shoemaking enterprises, or the sales of shoe industry in department stores, or the large retail chain shoe city, the development of these nuggets Chinese shoe market will improve their competition, conflict and cooperation in the dependent but independent relationship, and the cost of the shoe industry will increase, and the shoe giants will be the king, and the space of the domestic shoe industry will be narrowed. The emergence of new channels has become an urgent demand.

The rapid development of the Internet has created new business opportunities for expanding the market and is a booster for the development of the footwear industry. First, the market can be extended to the Internet, where shoe companies can contact potential customers at home and abroad with a convenient and fast e-commerce platform, introduce their products, services and corporate culture to customers in a timely manner, so as to find more potential target customers and obtain new business opportunities. Second, we can effectively establish the image of shoe companies and brands. Shoes enterprises can release products or service items in time to the outside world through e-commerce platform, so that consumers can leave a good impression on enterprises. They can introduce the latest products of enterprises to consumers and achieve the goal of selling at the lowest cost. According to the feedback information from all sides, we can timely adjust the product service and business strategy of enterprises, so that enterprises can respond to market changes at the first time, meet the needs of consumers, and establish the image of enterprises and brands. Third, reduce the cost of shoe enterprises and reduce inventory. E-commerce in advertising, promotion and other links, the cost is lower than the traditional media, and also more targeted. Finding suppliers through e-commerce platform can also reduce procurement costs. And for enterprises to grasp the stock market is not allowed, can also be sold through e-commerce. Fourth, improve efficiency and gain competitive edge. E-commerce directly transactions on the Internet, thereby reducing the cost of documents in the traditional transaction process, improving efficiency, reducing the intermediate links, enabling enterprises and consumers to achieve direct transactions, so as to complete transactions with the fastest speed, thereby gaining the advantage in competition. {page_break}

Nowadays, more and more shoe enterprises recognize the significance of e-commerce development and apply it to commercial trade. Some enterprises are adopting consignment mode, and shoe enterprises give the brand network proxy to the network dealers. Some small and medium-sized brands have not yet reached the manpower and material resources of the self built shopping mall, usually using the mode of online distributors to sell, while some capable enterprises have realized the network sales by building their own businesses. If Lining was an early footwear brand in the field of e-commerce, Lining set up an e-commerce company to establish a complete network sales channel. But most enterprises only publish product information through simple websites. Other elements of e-commerce are not perfect. They need a lot of capital, manpower and material resources to realize the whole process of e-commerce. While other enterprises have established relatively perfect online trading system and logistics system, they can complete the basic e-business functions, but because they are not integrated with the internal information management, they are not yet perfect e-commerce. Therefore, in the case of enterprises' independent creation of e-business websites, they seldom achieve real profits, and disappear more vigorously.

A company with a keen sense of smell has already smelled the smell of the development of e-commerce in the footwear industry, and how to create better channels to meet the needs of enterprises to expand the e-commerce market has become a new business opportunity. Some professional e-business third party platforms rush out and rush out. Compared with those who are not familiar with the operation, the emergence of these web platforms can further integrate various application systems, realize the reorganization and optimization of business processes, manage, promote and sell products correctly, and cooperate well with cooperative enterprises and consumers. Up to now, the number of Internet users in China has reached 404 million, the Internet penetration rate has reached 28.9%, surpassing the world average level, and the number of netizens using mobile Internet has reached 233 million. It can be seen that the Internet has become an indispensable part of people's daily life and work. With the improvement of economic level and the upgrading of consumption concept, people want to shop on professional websites that can provide inexpensive products and meticulous service, which determines the existence value of the third party platform. Through this carrier, enterprises can not only sell their products smoothly, but also meet the needs of consumers, thereby improving the overall profitability and expanding the influence of brands. At the same time, the third party platform can also gain good reputation and attract more partners to contribute to the vigorous development of e-commerce. It is reported that the earliest footwear industry is the largest footwear B2C website in China. It has attracted more than more than 150 well-known brands of shoes at home and abroad to join the website. It has witnessed the development of e-commerce in the footwear industry. It also shows us that e-commerce has become a new trend in the development of the footwear industry. {page_break}

In the era of electronic commerce, shoe enterprises are faced with new opportunities and challenges. When making reasonable sales channels, we must consider all factors comprehensively, choose the right network channels and occupy the market. Enterprises should make full use of this competitive weapon in order to gain a favorable position for their competition in the global shoe market.