The Early Stage Of Opening A Clothing Store

Why do people become poor? Why are organizations aging? One of the most important reasons is fear from mentality. One is fear of failure, and the two is fear of success.

If we want to succeed, the first thing we need to do is to lower your high head and learn from others.

Only with the source of water can we increase the wisdom and strength of struggle and gain the true and true knowledge of life and life.

Nowadays, some people think of millions of investment when it comes to doing business. They also invite professionals to do market research and business plans. In fact, personal small investments and small businesses can make money, and the market risk is also small. The key is to have an entrepreneurial enthusiasm and measure.

It is the only way for most successful businessmen to start small businesses.

Among the many self-employed individuals who make money, the fastest way to make money is clothing self-employed.

First,

Some people say that the three key conditions for opening a shop are: "the first is the location; the second is the location; the third is the location."

It can be seen that the development of shops has a profound impact on the successful operation of the franchised stores.

The need to cooperate closely with the franchisee and the franchisee is to consider and formulate the strategy of opening a store in an all-round way, and to formulate and execute the opening shop plan in the most effective way, including market analysis, business circle investigation, site selection, decoration, opening preparation and opening.

All equipment, equipment and goods should also be ready within the prescribed time.

In order to win the fastest and maximum economic benefits.

Two.

Market analysis - Business District Survey - site selection - Decoration - opening preparation - opening.

Analysis:

1, consider the clothing store as a new store, in order to reduce rent, reduce the cost, the shop area is less, so decide to rent about 10 square shops.

2, there are two prosperous areas, but the brand must be in the street.

Only in this street can shops find business atmosphere.

3, it is necessary to operate a comprehensive store to suit local conditions.

To cover the second line, three line brand, accessories and so on.

Site selection:

Opening a shop is a popular way of investing and managing money nowadays.

Indeed, if you open a shop as a boss, if the business is in an ideal state, you can not only keep your property in value, but also get a sense of accomplishment in your mind.

Therefore, there are more and more people who are concerned about and set foot in the shop.

If you want to open a shop, you can't choose to shop.

Experts once pointed out: finding an ideal store, your shop business is half the battle.

It is not too much to say. Starting a shop is different from running a factory, and the retail business mode determines the choice of its storefront is crucial. It often determines the success or failure of the business directly.

So how can we choose an ideal store? People who have plans to shop may wish to refer to the following practices.

Step one:

The following key points should be grasped in choosing a business location.

To grasp the "passenger flow" is the principle of "money flow", which opens up shops in busy areas and bustling places. The probability of success is often much higher than that of ordinary areas, because the endless stream of people is a potential source of tourists. As long as the goods you sell or provide services can meet the needs of consumers, there will be good results.

There are many areas with larger traffic volume: 1. The commercial center of the town (that is what we usually call "downtown"); (2) the vicinity of the station (including railway station, long-distance bus station, passenger ferry terminal, starting point and terminal station of the bus); (3) the hospital gate (with a large hospital with an inpatient department as the best);

Using the "Duo long city" effect, we may as well listen to the consumer's view: a company's white-collar Miss Lu is a large consumer of flowers, often giving flowers bouquet to customers and friends.

She said that except for a special hurry, she would probably buy flowers near a flower shop. Most of the time she went to the stadium road to buy it, because there were more florists, a wide variety of colors, and a larger choice; in Jiangmou, a college teacher, she always liked to buy clothes at Dongpo Road, Wulin Road and other clothing store intensive places. She thought that besides shops, there were more than three shops, and it was easier to start prices.

Therefore, do not worry about competition among the same businesses. Once the shops are open, the aggregation effect will be generated. It will easily expand the influence, gather the popularity and form a "professional Street", and business will be easier to do than single handedly.

Note that the choice of business location is closely related to the business location and potential customers. All sectors of the industry have different characteristics and consumption targets. The prime location is not the only choice. Some shops open in the downtown area, rather than in some relatively remote areas, such as selling small shops of salt, vinegar, and vinegar. The business in the residential area must be better than that in the downtown area.

Therefore, it is necessary to determine the best place to shop according to different business and projects, and choose the right store, not the more lively place the better, the key is to act accordingly.

The second step:

After a preliminary selection of the location of the shop, a further thorough investigation should be made. After making some investigation and analysis of the relevant situation, the party will decide whether to place the final position.

The following aspects are mainly examined:

The situation of the shop itself opened the small shop of the audio-visual products shop. Recently, a store came down from other people's hands. The shop area of 15 square meters is located in the sub prosperous area. The daily flow of people is also very impressive, but the rent is very cheap, only 800 yuan per month.

Unexpectedly, it took more than ten thousand yuan to decorate and stop. It was less than a month after the grand opening.

It turned out that the home through the internal relationship that the store sooner or later to be demolished, then came to a golden shell, and got a ticket to slip away.

Therefore, before hiring a store, we must make a careful investigation of the storefront.

In the background of some landlords, some people are eager to find stores. They search the streets. Sometimes they can find several stores that are hanging with the word "pfer". They can not wait to negotiate with them, pay the deposit or even rent.

In fact, this practice is very hasty and easy to bring a series of sequelae.

If you really look at the storefront, you'd better hear the real landlord (the owner of the property right) from the side and understand the background basically.

Generally speaking, it is better to talk directly with the real landlord. If the landlord indicates that he has already rented the contract right and is unwilling to intervene again, you will have to negotiate with the current owner.

In addition, once the talks are successful, attention must be paid to the formal agreement and the requirement to change the name of the leaseholder to the owner of the property.

Competition in the same industry is mainly about the performance and the price level of goods.

Inspecting the business performance of similar stores in the same area, we can preliminarily calculate the profit situation that may be generated from the store, and examine their commodity price level in order to determine their future commodity prices accordingly.

These are all very necessary.

Passenger flow "passenger flow" is the "money flow". The investigation of passenger flow condition can not only make you feel confident about the future business situation, but also provide a scientific basis for you to decide the marketing focus in the future.

The status of passenger flow mainly investigates these contents: (1) the vicinity of the unit and residence, including the number of residential buildings, government offices, companies, schools and even other stores (which are likely to become frequent customers); 2. The structural characteristics of the past population, including their age, gender, occupation and other structural characteristics and consumption habits; 3. The peak season of passenger flow.

For example, shops near the school should take into account the winter and summer vacation. The stores in the concentrated areas of the agencies and companies must master their commuting hours, and the storefront near the station should find out the regularity of the passengers' peak season. These are all important basis for setting your business hours.