Exhibition Marketing &Nbsp; "Fist" Consciousness

At present, the exhibition industry has been booming in China, but the overall exhibition management is still in its initial stage. It is necessary to learn from the successful experience of developed countries and improve the overall level of China's Convention and exhibition industry.

For a long time, the industry thinks that marketing is just a matter of exhibition companies.

Relevant experts believe that, in the coming period, the domestic exhibition and tourism circles may wish to make some bold attempts in joint promotion. There are many commonalities between exhibition activities and tourism activities. This determines that the exhibition department can cooperate with the tourism department when promoting the overall promotion of the destination.

Even if the exhibition enterprises carry out marketing activities individually, they should also make conferences and meetings.

In this regard, we can learn from the successful mode of the French professional exhibition promotion committee and set up a nationwide exhibition and promotion consortium based on the principle of equality and voluntariness and greater investment.

Because a single exhibition company, even a strong exhibition group, does not have enough strength to establish its own network of offices in dozens of countries in the world. However, it is possible to form an effective international promotion network by organizing dozens of exhibitions from different exhibition companies together, so as to carry out unified planning, management and promotion of the exhibition.

Conferences or exhibitions in many countries in the world can be very successful and enjoy high prestige internationally. To a large extent, they benefit from the efficiency and effectiveness of the overall promotional activities.

After all, joint promotion can not only shape and promote the overall image of the regional exhibition industry, but also effectively organize scattered funds, manpower and material resources, and concentrate on promoting the excellent environment in the region and a batch.