Why Does "Chinese Famous Brand" Go Down The Altar?

Recently, China's General Administration of quality supervision, inspection and quarantine pointed out: "the 493 Chinese famous brand products announced by the China Famous Brand Strategy Promotion Committee in 2005, expired in September 2010, the 556 famous brand products announced in 2006 will expire in September 2011, and 856 Chinese famous brand products announced in 2007 will expire in September 2012.

After the expiration of the validity of China's famous brand products, it is forbidden to continue to use the logo of Chinese famous brand products.

This means that the 1905 "Chinese famous brand" products from the 05 to 07 years in China will be officially lost in September 2012 at the latest of the 1905 "Chinese famous brand" products.

People can not help asking, why should the "Chinese famous brand" go down the altar?

Actually, this question is not difficult to answer. "Chinese famous brand" goes down "altar" is only the time sooner or later.

The reason is very simple: all the famous brands in the world should not be decided by the government, but should be determined by time (by history) or by social identification (market). This is the eternal truth.

For example, Beijing roast duck, Nanjing Yun brocade, Yunnan Baiyao...

The endless number of famous Chinese brands across the ages is the best example.

In other words, only the brand-name products that have been tempered over time and passed down from generation to generation are the real Chinese brands, rather than the "Chinese famous brands" that have been pushed onto the altar by official power.

So why does "China's famous brand" go down the altar? I believe that the so-called "Chinese famous brand" that has not been through the time and the society has been passed down from generation to generation is not only hard to be widely recognized by the international community, but also some "Chinese famous brands" have placed the reputation of the Chinese government in a very awkward position from time to time. The most typical example is the "Sanlu milk powder", which is still so far away from the shadow. What is more frightening is that many so-called "Chinese famous brands" have more or less "brand names", or spend money on famous brands, or use the right to name brands, or...

In short, for the economic benefits behind the famous brand effect, it is no longer a secret to play with "brand name trick" at any time, but rather a "brand name hidden rules".

However, it is noteworthy that the evaluation of "China's famous brand" is an administrative monopoly, which also causes the government to bear the social negative effects and administrative responsibilities caused by the dumping of "Chinese famous brand".

After all, the "great sacrifice" of the great leap forward "a large number of" Chinese famous brands "violated the historical rules and market rules of the famous brand products, and also exceeded the scope of the government's responsibilities.

Netizens posted:

In the past, there was "China's quality", and then slowly appeared "315", which appeared Chinese famous brand. Now China's famous brand is also facing the result of being cancelled.

No matter what we do or how we do it, from the government to the people, from the state to the private sector, we can do this with great interest.

It's just that such a swarm of homework makes sense of things that are meaningless.

High energy

It is the best way to test a brand with the time of precipitation, because only by taking this long-term examination can the brand be most convincing.

However, this kind of nurturance business may take several generations' efforts, and China's economic environment obviously does not allow enterprises to have such a time. Many promising brands have withdrawn from the field of vision.

-- Nana

Take a look at the current situation of Chinese products. The number of brands that really win public praise is the heritage we inherit, and how many products belong to the creation of contemporary society.

Without accidents, brands like Tongrentang and Quanjude can continue to be flaunting for decades, even for centuries.

But the future and vitality of Chinese products are slowly losing.

Simon

There is no denying that there are some government agencies and individuals who have misconduct in the approval of brand names, but what should be seen is that such improper pactions have always required the cooperation of the two sides. Bribes can only be taken bribes. Of course, the abuse of public power is harmful to the image of the government.

Xiao Bai

The public is now forced to become a pharmacist, a medical expert, a new material expert, a pesticide expert, a chemical expert and a building expert.

Because inferior commodities have flooded our lives, we need standards. We need to have a fair rating agency before entering the market, and we need to buy products that are reassuring.

The government is liable to be dereliction of duty only by using a market rule.

Even if such power is returned to the market, can it restrict the occurrence of improper pactions? -- Shang Jie

Is the name brand made? I don't think so. The brand name comes from the experience of time, and the users say it from mouth to mouth. When we recognize a brand, we recognize a sustainable and stable way of life. Just like making friends, he is a friend that we can trust. Then we will continue to pay attention to him, not that he is dressed in beautiful clothes, we are friends, and his inner quality is more important.

-- Zhang Angang

Dust goes to dust, earth returns to earth, and famous brands are still returned to the market.

Although the market is not so good, a group of professional swindlers weave all kinds of beautiful legends, create a utopian brand, and then there will be lovely consumers to pay.

Famous brand was born.

A man could have carpentry, not a clay worker.

As a result, 1000 people said he would be a clay worker, not a carpenter, and everyone believed it.

There is a domain value in the pmission of information. If it exceeds this value, it will become popular in an instant.

The progress of science and technology has reduced the value of this field.

So brainwashing was successfully realized.

We deceive each other and rely on deception.

Human society is really complicated.

Dragon in heaven

The so-called brand effect is determined by the market.

I used to look at the four words with the name "China famous brand", and then asked the people around me in a nameless way. This is the name brand.

It's funny. The brand you don't know is called brand name.

This is ironic in itself.

I was thinking that the title could be regulated by hidden rules.

-- Yang Wen

I remember that at the very beginning of the birth of "China's famous brand", buying a brand name, printed with the word, doubted whether or not he bought fake goods, and had a long time with his boss.

Now, "Chinese famous brand" is at the end of my life. When I go to buy it again, I have no doubt about it.

Well, the government has nothing to play with.

-- Wu Lingfeng

Every time I went to Hongkong to pass the customs, I saw that the mainland students were carrying a small suitcase. They knew they were going to sweep a round in Hongkong.

Most of the products sold in Hongkong are not those of international brand name clothes, but some daily necessities, such as shampoo, shower gel, milk powder and so on.

Are these things not on the mainland? No, not only because these things are cheaper in Hongkong, but more importantly, the quality guarantee. Hongkong customs is strict in entering the goods, and it is easier to buy cheap and good quality products in Hongkong.

Now the famous brands in mainland China are famous for their quality problems. They are only famous for their negative news.

-- Gao Xinting

"China's famous brand" is originally an incentive mechanism. When this mechanism can not produce a promotion effect, it must play a counterproductive role. Then it should quit the stage of history.

Survival of the fittest is the rule of the market, which should be determined by the market and the audience, rather than "confer".

-- Lu Shan

"Chinese famous brand", pay attention to the advertisement, the advertisement generally says "the Chinese famous brand trademark", is only the trademark, the product exactly how, also is not the brand name has the final say.

Famous brand is a pleasant thing to say.

When a famous brand becomes a face, how can it not go down the altar?

Products compete for brand names, this is to show their excellence, the brand name just because of making famous brand! - Pan Xinmiao

It should be noted that in a developing country, the government's administrative support (the designation of "Chinese famous brand") plays an important role in protecting the local cultural heritage (old name) and protecting the emerging national industry (new brand).

To deny this point, Zhang mouths the hat of "negating the market rule", which is obviously to blame for the fact that tadpoles are not like frogs.

Of course, now that China's market economy has matured and consumer sovereignty has become increasingly prominent, the government can really retire.

Who is the famous brand, and the market must be judged! - Xi Ming