Join Hands With CCTV To Create A Three-Dimensional Way Of Communication

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Children's shoes TV commercials screenshots

have the honour to receive

Fuxing, with its excellent quality and good reputation, has created the miracle of children's shoes sales in Beijing, Zhejiang, Yunnan and other markets.

In 2010, Jiang Yiyi and Wei Jingkun were the spokesmen of the brand stars, and two children stars joined in the first time to complete the commercials for entertainment and educational purposes. Recently, promotional videos were launched on the central children's channel, Zhejiang education technology channel and Yunnan children's channel.

In 2010, in addition to winning the endorsement of a popular child star, he was rewarded with many years of market accumulation.

In the just concluded "China Fuzhou Strait Copyright (creative) design" competition, the children's shoes were awarded the creative prize of the design prize of the Haixi copyright fair. In the "Hercynian ten children's shoes leading brand election activities" held by the authoritative departments, the children's shoes were the ten leading brands of the children's shoes. However, in the Hangzhou Marketing Summit, which ended in July, they joined hands with the Shanghai green ribbon public welfare organization to shoot "little potato" children's sitcom.

2010, to boost the brand impact and create a new industry pattern.

Three dimensional promotion, seize the commanding heights of communication

Paying attention to channel sales power and communication power has become one of the reasons why the brand is ahead of the same brand.

In the way of communication, we should give full play to the role of mass media and combine POP, DM and other minority advertising media to maximize advertising communication.

In order to cooperate with the franchisee's market operation plan, the company has launched three dimensional advertising campaigns nationwide, successively in many media such as CCTV children's channel, Zhejiang people's livelihood leisure channel, Yunnan children's channel, China children's shoes net, global shoe net, China sporting goods daily, global shoe news, Shoes world guide, BBS forum, Sina bloggers, etc.

Children's shoes will strengthen advertising efforts and support franchisee market operation.

The children's shoes will officially join hands with the mainstream media CCTV children's channel cooperation in August 16, 2010 to conduct all-weather and accurate advertising. The CCTV children's channel is the highest TV broadcasting platform in the country. It accounts for 70% of the National Children's TV market and the audience size reaches 800 million.

The average daily audience has reached 180 million, which has become the first choice for children's viewing.

This time, we will join hands with CCTV children's channel to integrate media resources such as network, newspapers and magazines, outdoor and terminal, and form a three-dimensional communication strategy centered on the brand idea of "boosting the heart and the world", so as to further enhance brand awareness and loyalty.