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Tanabata Festival Grabs Shoe Wars, Taobao Mall Shoes Hall Wins Good Results

2010/8/17 9:10:00 69

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Tanabata Taobao Shoes Hall

Coincides with the Seventh Festival holiday and weekend break, Taobao mall

Famous shoe Hall

(xie.taobao.com) on the first day since its opening in August 13th, it has won a good reputation.

Data show that as of August 15th at 21:30 PM, the shoe hall turnover has exceeded 17 million yuan, of which only

Adidas

The order volume of a brand will exceed 21000 orders on that day.

At present, the shoe hall has attracted the attention of ADI,

Lining

, kappa,

nine west

And other famous brands such as BELLE.

In order to attract consumers in a short time, businesses have resorted to low price incentives to attract consumers through new product discount promotions.

According to the rules of the activity, all the new footwear products that participate in the event are sold at half price, and consumers can buy the goods at a super low price by grabbing them.

Adidas's sales momentum is particularly fast.

It is understood that in the evening of August 14th, Adidas shop started selling new products at 9:10 or so, and immediately got the buyers' popularity. The sales performance of Adidas began to grow rapidly.

The head of the shoe Hall said that the order of Adidas will continue to soar at a rate of 3.6 seconds from 9:10.

As of August 15th, orders for 0:00adidas had reached 1990 orders.

In addition, the shoe hall also encourages customers to spend the two time through the way of "sending red packets". For users who have purchased it, they can collect the cash red envelopes in a certain amount through the actual payment of Alipay.

"Cash bonus" activities will be released on 15-17 days, full 300 to 50, 400 to 100, 500 to 150, one-day bonus 150 yuan cap.

The person in charge introduces.

This means that customers can not only buy cheap shoes in the shoe hall, but also make up the discount by earning red packets.

It is understood that cash bonuses earned during the 15-17 day event will be issued by Taobao mall in September 10, 2010.

The validity period of the cash bonus is 30 days after the date of receipt, and it is invalid after expiration. It is not allowed to be presented. It is restricted to the use of the mall and no shop restrictions.

Reporters from Taobao data see, many buyers of the paction before the red envelope effective time grabbed new shoes.

It is reported that the shoe hall activities have been supported by many footwear brands. For example, Adidas, Lining, KAPPA, XTEP and so on in the sports brand have launched new footwear for 10 years at the price of 50 percent off, while the trend brands such as nine hee, BELLE, Daphne and so on have launched the promotional activities of 50 percent off new products in autumn and winter, and the shoe brand of Italy based on Lies Dan has sold ninety percent off new products in autumn and winter at a price of ninety percent off.

"This kind of activity is very good. Half price starts are really attractive, plus shoes can also send red envelopes. A few hundred yuan brand shoes can be bought only one hundred or even dozens, which is really cost-effective."

Miss Ma is an online shopper. When she knew about this activity, she immediately checked the Internet and actively shared with her colleagues in the office. She said she and her friends had already done their homework to win more cheap and fine shoes.