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Fujian Clothing And Accessories And Department Stores "Lotus Root"

2010/8/24 18:25:00 95

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Not long ago,

Seven wolves

It has signed a strategic partnership with thousands of department stores. It is reported that after that, there will be a special hall of seven wolves.

Shopping malls are a very important terminal channel. During the years when Fujian clothing was flourishing, Fujian style clothing always had an incomparable entanglement with it.

Min Pai clothing and department stores are like lovers. They should have held hands earlier, but for various reasons, they can only speak for themselves.

Having a large number of consumer groups is the biggest reason for Fujian clothing to love the department stores, and the high attitude and high button points of the department store have made it impossible for them to stop.

The brand and quality are not strong enough to lead to the fact that there are few brands that can be developed well in department stores in Fujian, and those in super first-class cities and even the first tier cities can not see the clothes of Min faction, while the Fujian schools in the two or three tier cities are weaker.

In addition to the above objective reasons,

Fujian style clothing

The price system also makes many brands have to give up.

Department store

Channel.

In the face of the contradiction between the department store channel and the direct store price, many Fujian clothing enterprises usually have "two choices". That is to say, in the areas dominated by Direct stores, they can't basically enter the shopping malls, while in the shopping mall dominated areas, they will try to avoid direct outlets.

Because they can not maintain the price balance between Direct stores and shopping malls. Once the price of products is set high, consumers in Direct stores will not accept it, and direct stores can not discount them every day as shopping malls do, which will damage both image and profit. Once the price of products is fixed, they can only lose money in the market.

Therefore, most of the Fujian business casual business is still dominated by Direct stores.

Shopping in shopping malls is generally aimed at setting up brand image in important strategic areas.

However, with the increasing position of Fujian style clothing in the past two years and the intensification of competition in department stores, today, department stores have begun to favor Fujian style clothing.

And some of the Fujian's growth brands and new fashion leisure brands are also opening up their own world with the help of department stores.