• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    How To Build Fast Fashion In 2010

    2010/9/2 9:11:00 76

    Fast Fashion

    On the afternoon of May 30th, Shanghai was the most prosperous Nanjing West Road.

    It has been half a month since the opening of the global flagship store in UNIQLO, but the spectacular afternoon stretch from the entrance to the side of the store, which is more than 50 meters long, still shows the craze of this monster.


    "It's crazy. I used to buy this kind of rush only on the day of opening up. Now it seems to be a regular program they continue to perform every day."

    A journalist who also witnessed the popularity of UNIQLO was slightly exclaimed.


    The persistence of time is not all.

    ZARA, H&M, UNIQLO, etc.

    Fast fashion

    "Foreign brands seem to be attacking our lives in an all-round way, and have penetrated into the hearts of Chinese consumers. When the subway is on the way, there are fast fashion brand billboards outside the windows. When the station is out, the logo appears to be almost replaced by the map guide; the fast fashion billboards are lined up on both sides of the street; the most prosperous streets in the city are either in crowds or in twos and threes, and there are several" fast fashion "brand shopping bags jumping; the discussion topics on the table are always related to a" fast fashion "clothing.

    Even the peers in the clothing industry are willing to become the fans of these fast fashion brands.


    Thanks to such a "growth" market reaction, ZARA, H&M, UNIQLO and other fast fashion have launched a high-speed expansion in China's first tier cities.

    Such as the Swedish clothing brand H&M, its franchised stores expand worldwide at 10-15% per year, and the expansion rate in China has far exceeded its global average.


    Last year,

    H&M

    There are 13 stores in China, together with flagship stores that have just landed in Guangzhou. At present, H&M has 30 stores in China.

    The layout of the Chinese market in UNIQLO is also very rapid. At present, its number of shops in China (including Hongkong) has reached 65, and plans to open more than 100 new stores every year in the 2012 fiscal year.


    According to some analysts' views, as H&M and UNIQLO brands have shown signs of saturation in the domestic market, it is natural and urgent to look overseas, especially in the rapidly developing Chinese market.

    In addition to the crazy opening of franchised stores, there are also garment processing plants supporting investment in the same period.

    Take UNIQLO as an example. 85% of its shelves are from 70 Chinese foundries.


    In this way, with the upstream production support synchronized and the expansion of downstream channels simultaneously, and with the layout of Shanghai, Beijing, Guangzhou and other tier cities as the center, radiation and the strategic layout of the second tier cities, China's fast fashion world is completely foreign brands.

    This is almost the other successful strategy for other retail brands to enter the Chinese market.


    At present, it is obvious that ZARA, H&M, UNIQLO and other flagship stores, which are set up in the first tier cities, not only bring huge sales, but also one of the purposes is to train consumers' brand awareness in China's two or three tier cities.

    The long line of fishing is obvious.


      

    Local brand

    "Challenge"


    The hunt has already begun, and domestic clothing brands can only wait for the site to lose.

    It is gratifying to note that in the field of "fast fashion" pioneered by foreign brands, the strength of Chinese local clothing brands has finally begun to emerge.


    For example, in the name of "fast fashion", join the new URBAN EIGTHDAY who is fighting against the positive competition of foreign brands.


    "Be the real ZARA of China."

    At the end of May, after finishing the first month's performance, Wang Xia, general manager of the eighth day city brand founder and Shanghai Jiacheng Garments Co., Ltd., declared high profile in the "fast fashion" profit model Investment Summit.


    Prior to May 1st, the eighth day of the city opened in Nanjing West Road, Shanghai, where ZARA, H&M and UNIQLO have all settled down.

    At the Investment Summit, Wang Xia said that 4 direct outlets will be opened in China within the year, and the signing of the contract of the direct outlets of the provincial capital cities will be completed in the second half of the year, and a 3 year listing plan will be released.


    Wang Xia even said that China's local brands involved in fast fashion know more about China's local culture than H&M, and know what "Chinese consumers wear", and is more daring to expand to the three or four line cities that foreign brands do not have large scale.


    The eighth day's "public bidding" is actually not an isolated case.

    Before, the domestic enterprise that saw fast fashion business opportunity has been eager to try.


    One of the first areas aimed at this field is the Metersbonwe that makes casual clothes for teenagers.


    {page_break}


    The brand ME & CITY launched by the company is aiming at this market.

    Designed by French designers, it launches more than 3000 styles of clothing every year, and completes the design, trial and assembly, finalization, sample making, volume statistics, bulk production, logistics and distribution in 70 days, almost synchronizing with H&M.


    In line with the rapid expansion of H&M, ME & CITY has also launched a nationwide "fast buying shop" and more than 1000 square meters of mass volume shop.

    It is understood that last year, the United States in 19 provinces and cities to buy or rent the way to get 39 commercial real estate, involving a total of 785 million yuan for ME & CITY store expansion, rush to eat fast fashion.


    Similarly, MEKAR, the brand of its products, has also announced its entry into the international fast fashion. It also regards ZARA as its goal, "building China's first truly fast fashion brand and becoming China's ZARA".

    Mei Kali apparel said that it would provide high quality and low price international fast fashion women's clothing through the collection of the best selling single product and the brand marketing director of each season, through the way of revision and group payment.


    In addition, Guangzhou based Yi Miao also started trying "fast fashion" mode last year. The first model store of Yi Miao has opened in Guangzhou.


    What does local brands rush to eat?


    However, as far as the current reality is concerned, the fast fashion brand can be seen as a strong hand.


    In fact, even the domestic first-class brands such as the United States have fallen off in the "fast fashion".


    In the third quarter of 2009, the ME & CITY, which threw a lot of money, was not only in a state of loss, but also did not complete the plan to realize 100 stores within one year.

    At the same time, Smith Barney net profit fell by nearly 60%, though not all blamed on ME & CITY, but it was dragged down easily.


    In the positive confrontation with international fast fashion brands, most brands, including ME & CITY, tend to be fast fashion models, or they are obviously at a disadvantage.

    It is obvious that in most Chinese clothing brand shops, there is a great disparity between the popularity of brands, the number of consumers, the frequency of apparel fitting and the volume of trading.


    "The reputation of the brand is not enough, and the degree of consumer recognition is not high."

    ME & CITY shopping guide said that at present, it is not enough to cultivate more loyal customers. "Those faithful are not loyal brands, but discounts."


    However, local brands still have their own advantages which are not rare.


    The city's eighth day "killer" is China's fast fashion business model after two years of deliberation and preparation.

    "Global buyers and designers of international procurement + localization trend trend guide, supply chain guarantee 8 days to complete the new product production and delivery of the bet agreement, logistics and distribution system to adopt the allocation system to set up a pit warehouse, the introduction of ICBC to implement the third party protection of funds, liberalize franchise chain to build a fast terminal operation system."

    Wang Xia said that, in addition, she also constructed a training, internship and employment system for eighth days of College Students' training through the difficult employment of Chinese university students, and also solved the talent gap for the eighth day development of the city.


    As we all know, at present, foreign brands are fast fashion without exception. In China, the direct operation system is adopted in China. The eighth day of the city, however, has solved the difficulty of joining the chain with the introduction of the distribution system and the third party guarantee.


    Therefore, in the view of many dealers, such as the eighth days of the city, such a fast fashion model design emphasizes the distribution system, and the third party financial guarantee of ICBC is the difference between the advantages of Yu Yang brand.


    Relying on its original channel advantage, ME & CITY has gone deep into small and medium-sized cities such as Guangxi and Baise to prepare for the franchisee strategy launched in 1-2 years later in other parts of the country.


    However, many dealers still say that although Chinese local enterprises have these advantages, the key to the outcome of the comparison with foreign brands is to see the integration power in the late operation.

    • Related reading

    Confucian Faith And Modern Enterprise Management

    Daily headlines
    |
    2010/9/2 9:09:00
    62

    Two Controversies Impede The Introduction Of Wage Regulations

    Daily headlines
    |
    2010/9/2 9:06:00
    53

    Honesty And Credit: The Core Factor Of A Century Enterprise

    Daily headlines
    |
    2010/9/2 9:03:00
    50

    The Central Parity Of RMB Reached Its Lowest Level In 10 Weeks.

    Daily headlines
    RMB
    |
    2010/9/2 9:01:00
    54

    日本設(shè)計(jì)師2010最新女裝系列

    Daily headlines
    |
    2010/9/2 8:57:00
    68
    Read the next article

    Men'S Underwear Goes From Randomness To Branding.

    Underwear market is a relatively low-key development industry, specifically for men's underwear, in traditional business concept is considered to be a field of neglect.

    主站蜘蛛池模板: 欧美成人精品第一区二区三区| 9久9久热精品视频在线观看| 色综合久久中文字幕网| 日本黄大片在线观看| 国产成人亚洲综合| 久久精品麻豆日日躁夜夜躁| 国产xxxxx| 精品福利一区二区三区免费视频| 欧美丰满大乳大屁股流白浆| 国产美女一级做受在线观看| 公和我做好爽添厨房| 一区二区三区四区视频| 精品国产福利第一区二区三区| 日本边添边摸边做边爱边| 国产又爽又粗又猛的视频| 亚洲剧场午夜在线观看| 亚洲色图15p| 欧美网站www| 国产精品免费_区二区三区观看 | 又紧又大又爽精品一区二区| 中文字幕综合网| 精品久久无码中文字幕| 天天av天天翘天天综合网| 四虎国产精品永久在线| 一本久久伊人热热精品中文| 男女一进一出无遮挡黄| 国内精品在线播放| 偷看各类wc女厕嘘在线观看| 99国产精品久久久久久久成人热 | 午夜视频在线观看一区二区| 一区二区三区电影网| 激情内射日本一区二区三区| 国产精品视频无圣光一区| 亚洲精品无码人妻无码| 1313午夜精品理伦片| 日韩免费在线视频| 国产最猛性xxxxxx69交| 久久亚洲精品无码观看不卡| 精品欧美一区二区三区四区| 天堂√最新版中文在线天堂| 交换人生电影在线|