Fashion Designers Take The American Style Mad Man To Set Off The American Men'S Wind.

Recently, the American drama "Mad Man" (advertising madman) became the biggest winner in the Emmy Awards.

It can be said nearly two years American style.

Half of the credit is due to the beautiful battle between Thom Browne and Mad Man.

About American fashion, it always reminds people of those who wear clothes.

The rural guys, or the old ones.

White collar workers.

There is no doubt that Europe, with its deep historical foundation, always stepped on its back with its elegant posture.

But the so-called "lonely sun is not born, only Yin is not long", the crown is always almost changing hands. In recent years, the American fashion has been surging for nearly two years. Half of the credit is due to the beautiful battle between Thom Browne and the American drama Mad Man.

American men's style

Designer Thom Browne's Menswear

It originated from the United States without the traditional loose and hypertrophy.

"Mad Man" is about the life of the early American advertisers in the golden age of the 60s, and the appropriate gray fit of the hero Don Draper in the movie.

It also gives people a real sense of male charm, and brings a fashion of Mad Man dress.

This is attributed to the Thom Browne, the costumes of the entire drama series.

The Ivy style of American universities promotes the evolution of American style.

Thom Browne was born in 1965.

In Pennsylvania, the Sales Department of Giorgio Armani first crawled and was dug to Ralph Lauren to take charge of the group's flag.

The creative development team is deeply influenced by Ralph Lauren.

In 2006, he formally created the same name men's wear line.

His aesthetics of fashion and other American

Quite different, although it is also inherited from the old western white collar of the last century, but he has revolutionized the Europeans' treatment of clothing, "all the clothes" have been shrunk, the last century is too loose and large and stale taste thoroughly washed away, leaving behind seemingly small, but very close harmony.

The size has become the weapon of his epoch.

If Europe is right

The size is "fine and fine", so the American style is "thick and strong", while the design of Thom Browne is short and thin, but the version has American bold and resolute.

He revolutionized the 10 years of contradictions, even if his predecessors Ralph Lauren, Tommy Hilfiger or Calvin Klein had to bow.

Japanese men began to imitate the Ivy style.

It is rare that the essence of Thom Browne penetrates into the bones of the United States can be affirmed by its predecessors. Under the matchmaking of Anna Wintou, the classic American Brooks Brothers is currently in charge of Claudio del Vechhio and asks him to brand it.

The Black Fleece series.

This is very unusual for Thom Browne or Brooks Brothers.

In our view, the style may be conservative and suitable for Brooks Brothers, which is over 40 years old. In the US, it is the first choice for a middle-class family after adulthood.

This custom traces back to the formation of American style.

Before the era of "Mad Man", in the US in 1950s, boys in University were generally dressed in similar clothes, and all boys had their own clothes like brothers.

Even though they are all

And so on, but in various details, it quietly hints at its difference. For example, the collar button of Sack Suit is 3 to 2. It looks like 3 buttons, but only two can really use it.

In addition, there are meticulous folding of the trouser tubes, only natural clothing and logo shoes.

(Penny Loafers).

These clothes often come from Brooks Brothers and J.Press, and college students have promoted the hot selling of these clothes, such as single breasted suits and leather shoes. According to statistics, in 1957 alone, more than 70% of sales were derived from these hot selling styles. At the same time, these college students often came from the prestigious American universities such as Harvard University, Yale University and Princeton, and their unique style of dress was also called "Ivy Style".

The evolution of preparatory style has added more elements of color and vitality.

It is worth noting that at the same time, the other side of the ocean miraculously assisted in shaping the Ivy style.

Kensuke Ishizu, a prominent family member, was born at a young age.

The legendary old man who is obsessed with the devil has worked hard for the Ivy style planting in the East.

Beginning in the mid 50s, he created Van, an Ivy inspired fashion brand. At that time, he brought the American style, not to mention Japan, and even the whole of Europe.

It brought epoch-making significance and, to a large extent, brought up a generation of masters such as Lssey Miyake, Yamamoto Teruji and Wakubo Rei.

Of course, the wind will eventually change. When the group of college students in 50s stepped into society, they became the elite of the business community in Mad Man, and gradually spread their mature style to a wider social level.

Until the end of the 70s, "Ivy" evolved to "Preppy". Compared to the "prep", the "prep" clothing was more athletic and brighter.

And because of his love of rugby, polo, swimming and other sports, Ralph Lauren's Polo Shirt, L.L. Bean's Oxford shirt, cold shirt and so on became the first choice for college students at that time.

Today, after 10 years, the fashion of rotation has once again pushed the "Ivy" or the American style of "preparatory students" to the top of the limelight.

But obviously, today's situation is very different from that of thirty or forty years ago. It's just the American style, but also divided into several categories. There are Thom Browne, which is the first batch of ivy to enter the business world. It has the extremely popular J Crew, and also has the Band of Outsiders which is changing the American style again.

But why can American style be popular today?

Perhaps I can get the answer from a friend of mine.

Winston, one of the founders of Aegis Shanghai, Shanghai fashion boutique, has introduced Band of Outsiders, Rag&Bone, Opening Ceremony and other brands to China because of its equally fond of American style.

I asked him, "why do we introduce these new brands instead of people like Givenchy and Gucci?"

"I want to give you more choices. Fashion is not necessarily expensive. You can wear two hundred J Crew, and you can wear more than 6000 Rag&Bone."

Naturally, he replied, "therefore, American style is just like people."