How Should Domestic Textile Enterprises Respond To The Rising Price Of Cotton Raw Materials?

　　 Although cotton prices have risen all the way, cotton The home textile industry, which is the main raw material, can cope with it freely. In September 26th, Hu Zhenchao, a 002327 year old (002327, SZ) director, said that although cotton prices were rising, the company would try to keep gross margins unchanged.

In September 25th, China's cotton price index (CCIndex328) exceeded 20 thousand yuan / ton mark, the highest record in 10 years. Meanwhile, Wang Wei, deputy director of the consumer goods industry department of Ministry of industry and information technology, also told the media the first half of the year. Textile industry The profit increased by 61% over the same period last year, which brought great pressure to the domestic textile enterprises.

Today (September 26th) Hu Zhenchao, 002327, SZ, said that the rise in cotton prices will definitely increase the cost of the company, but the company will take measures to digest the cost and keep gross margins unchanged.

　　 Fuanna According to the China Daily, the gross profit margin of the company is 47.27%, of which the gross profit margin of the package and pillow products is 51.43% and 49.7% respectively.

Hu Zhenchao said that at present, the company mainly digested the cost through two ways -- increasing prices and increasing reserves. He said that the company will make use of the timing of launching new products, appropriately raise the price of products, and increase reserves of raw materials to alleviate the pressure of rising costs caused by rising prices of raw materials.

Then, cotton prices will keep rising? Hu Zhenchao thinks cotton prices are mainly affected by the market supply and demand, and the specific price trend depends on the market.