The Way To Make Money For Entrepreneurs
To make money by concept is to make the product extremely valuable by utilizing and mining new concepts. distinct To attract customers, this is a conventional weapon in recent years.
What is the secret of success? First, we must fully understand the target customers.
demand
。
Second connect products that meet this need with the concepts most appreciated and pursued by target customers.
Then, how to develop "concept" products? A grafting method, such as today's concept of environmental protection; two extension method, such as green concept.
(two) subdivide money.
Market segmentation refers to dividing the market by finding the similarity of customers' characteristics or behaviors. Through scientific market segmentation, we can draw a clear outline of market scope and target customers.
Enterprises can lower inputs, provide more suitable products or services for specific groups, and work out more effective marketing strategies.
This is a commercial weapon that has been accepted by business people more and more.
The first step is to determine the value of the customers after subdivision. If they have a strong desire to buy and purchase, the value will be great, otherwise they will not be able to do so.
The second step is to understand the advantages of competitors.
If you can't provide the target customers with products and services that have more sustainable advantages than the other competitive enterprises in the market after segmentation, they can not do it either.
(three) standard silver production
One is the explicit standard that includes all kinds of existing technologies and industry standards. The other is the use of a hidden advantage or entry time, or technological lead, or innovative marketing approach, so as to form a high barrier to other operators.
If you want to make money by standard, the first step is to track, understand and grasp the state regulations and industry standards. If you are in line with what products you are working on, you need to make clear the standards of this industry.
The second step is to have high standards.
The third step is that you can find out the discrepancy between the existing standards and the consumption needs, or the emerging industries. The product standards are in a state of ambiguity. You can take the lead in taking part or putting forward standards. This means that you stand at a commanding height and others are hard to fight with you.
(four) experience Sheng Bao
What is "experiential consumption"? It can be called experiential consumption that attracts customers with their non replicable activities and is full of fun to discover their own creativity and personal experience.
In the past few years, "ceramic bar", "picking Festival", hiking, survival experience and so on are popular experiences.
People now and in the future pay more attention to their own experience and make use of every opportunity to realize this experience, which contains unlimited business opportunities.
Experience consumption can permeate every aspect of life, so there are more and more opportunities to explore and experience life treasures.
Generally speaking, the following types of experience are worth digging.
First, the experience of life or production experience is extremely different.
Second, the contrasting experience of regional and cultural customs, such as the northeast of the snow and ice and its rough and bold folk customs, attract people of Jinxiu Jiangnan.
Third, thrilling experience, such as some speeding, falling, hitting, etc.
Fourth, nostalgia or childhood memory experience, such as childhood activities, toys, games and so on.
Fifth, a personal desire and ideal experience, such as wanting to be a singer, a politician, a movie star, etc.
Think carefully. There may be many other types.
As long as we can excavate certain experience and design every link clearly, and finally get the recognition and satisfaction of customers, the road to experience wealth will be infinite.
Think farther and finer, and your money will be longer and wider.
Many immediate interests may attract some entrepreneurs, but just looking at the end result can only be the depletion of financial resources.
Use innovative thinking mode, broaden your mind, so long as you can calm down and look for it, are you afraid that you can not find the way to make money?
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