Business Guide: Fashion Boutique Handbook

Lock target market

Although beautiful bay fashion provides a wealth of product resources, and is constantly increasing updates, you have ample choice. However, any product wants to do but leads to decentralization of energy. Practical experience tells us that we should choose several marketable brands according to local actual conditions and consumption ability, carefully prepare, concentrate on digging potential, cultivate customer's awareness and trust, steadily and steadily, and gradually expand the influence and achieve good reputation.

As a product that everyone needs, the market is great, but we can not afford to eat hot tofu. consumption Crowd. For example, school students, white-collar Beauty, middle-aged women, relatives and friends, colleagues and so on, many personal experience tells us that as long as we seize a group of people, business can be based on, and achieved good results.

If the agent is completed, the first phase will be completed. Purchase After the product was taken to the office, it was split up in half an hour, and even the SK- II fairy water, which was originally used for its own use, was taken away by the head of the female boss. Colleagues felt that their colleagues were very reliable, the products were authentic products, an office person had a sense of trust, and the price was better than the external market counters. Who wouldn't want to use cheap authentic imported brand products? According to their own characteristics and advantages, choosing suitable brands and consumers, exploring the market, finding out suitable sales methods and strategies, and gradually expanding the sales scope were the wise way to reduce risks, cultivate confidence and develop steadily.

Fully understanding customer needs

In negotiations, you need more time to inquire and listen, fully understand the real needs and real conditions of customers, and make sure that you know what you are and never fight, and take the correct measures and marketing methods.

One: understanding customer pairs fashion Real needs of products

Through communicating with customers, we need to understand the actual needs of customers, know ourselves and know each other, and fight for the best. First, understanding the customer's idea is the first step towards successful sales. Customers' consumption ability, favorite brand and personality are very different. We should use the "eye" to quickly judge the types of customers and decide to adopt different strategies.

Two: understand the true situation of customers.

The most urgent needs of different customers are different. The ones who want to be slimming most, the darker ones want to whiten, understand their real situation, and recommend the products that are most needed to them, which can greatly provide business opportunities. Therefore, we should be a "conscientious person" in sales.

Three: understanding customer concerns and concerns

Think deeply about the real mentality of customers, what the customers are most concerned about, what are the reasons for their doubts, refuses to accept or reject them? Refusal is common, but you need to know why, so as to provide ideas for continuous development strategies, and constantly improve and improve them. Rejection is a valuable asset, because it provides you with rare good suggestions and opportunities for advancement. We should seize the opportunity and lay the foundation for future sales. {page_break}

Persuading customers to dominate marketing

It can not be denied that there is a certain degree of defect and bias in the recognition of fashion products by customers. You need to give full play to your professional advantages, pass new fashion ideas, brand stories, beauty and weight loss knowledge to customers, and let customers know that you are fashion experts and beauty tutors, so it is easier to accept your suggestions. Guiding customers is the core, blindly follow the customer's meaning, and cater to the opinions of customers. Instead, they easily lose the opportunity to let customers think you are "asking for mercy." therefore, the grasp of mentality is very important, which is to guide your customers to accept your ideas. If you want your customers to accept your ideas, you must be more professional, experienced and knowledge-based than customers, otherwise customers will not be able to see you lightly.

Don't just presuppose presupposition.

Any guest may become your customer. Do not set up a fence in your heart to block some guests. Since the guests talk with you about this, it shows that she has strong interest, but because of different personalities and experiences, it leads to suspicion and heavy caution. Therefore, there will be a "difficult" phenomenon. Once these guests are persuaded, they will easily become high quality customers, and the products will be more ordered than ordinary people. At the same time, they will be more loyal than ordinary customers because of their personality. Under the premise of fully understanding the needs of customers, it is the most correct way to interactively think with customers, answer questions and dispel doubts, and dispel her doubts. Remember that any impatience, contempt or facial expression to guests is a taboo in the fashion industry.

Earnestly, sincerely and enthusiastically treat every guest of yours, no matter how difficult she is, how she looks, how to dress her face, and such a person may be your loyal customer. It is precisely your chance to improve your sales skills and bring your career to a higher level.

If she looks ugly, she naturally knows that she is not well looked, and the society will be subjected to some cold reception and ridicule, so their hearts are very sensitive. When you come here, she will pay special attention to your attitude and evaluation to you. If you can sincerely feel her respect and concern, you will almost certainly become your loyal old customer, even if your price is higher, because she needs more than just products, but more respect. You feel her self-esteem and concern, and she feels happy. In her opinion, this is the value.

Building a network and making good connections

To make fashion products well, we must establish our own customer network, make friends with others, participate in various kinds of activities, participate in some group activities, and know more friends. Everyone may be your customers. Some are not, maybe later, she may not be herself, but her relatives, friends, classmates and colleagues must have your customers. Therefore, we must not "force eyes". We should use a broad mind and tolerate everyone. Let everyone who knows you feel your fashion, professionalism, sincerity and enthusiasm, and use images to infect people, and care and help others with heart. Please bear in mind that this is the foundation of your beautiful career. With such a solid foundation, your career will flourishing and boundless. Do not over calculate the temporary gains and losses, and have the skills of playing hard to get rid of.

To build a broad and expanding network around the world is the only way for the success of the beautiful bay. Some people are eager to make money and want to hit hard on every customer. This fashion is almost "suicidal" for the fashion industry, and it will soon be in danger of bankruptcy. We should focus on the long term. We know that word of mouth propaganda is the most effective product promotion mode. It has higher credibility than media advertising. You may as well realize how many products you buy are recommended by colleagues and friends. Don't you believe their introduction? We always believe that whoever can build up their own good reputation and cultivate their loyal customer groups will be able to do business well and expand.