Marketing Is To Make Customers Feel Cheap.

After supper, I found a nearby family.

Tide's newly listed three functional laundry soap price label shows that 238 grams of a piece of clothing is 3.2 yuan.

According to common sense, the two piece should be 6.4 yuan or less.

Let's guess the price of the two piece.

6.9 yuan.

The price tag goes beyond common sense and people's understanding of product price strategy.

Did I make a mistake? When I was wondering, a middle-aged woman next to the customer took a laundry soap in her hand and asked if the salesperson's price tag was wrong, and the salesperson looked at it and said, yes.

The middle-aged customer put down two pieces of clothing and left with a laundry soap.

Why is it priced at 3.2 yuan and two yuan in 6.9 yuan?

Did the price tag be wrongly written? No, because I came to the supermarket a week later to see that the price tag remained unchanged.

If it is really

If the price tag is not written wrongly, is it true that the P & G company's pricing strategy is dizzy and muddled? The possibility is basically zero.

Why is Tide's three functional laundry soap priced like this? What exactly is the purpose of pricing?

This is a kind of

I remember a story I saw before:

In a small mountain village in Hangzhou, people used to smash stones and sell stones to people who build houses.

A young man in the village saw that the stones were grotesque. He thought that many people in Hangzhou liked this kind of stone, so they sold these stones to those who liked the stone, and sold a big price to build the first building in the village.

The pear produced in this village is very delicious, and it is popular with merchants. The products are sold throughout the country, so every family has planted pear trees in their own fields.

Just as the pear tree grew and fruit grew, the young man made an amazing move: he cut all the pear trees and planted willow sticks.

We all talked about what the young people wanted to do.

By the summer, when the pears were ripe, people were once again moved by the smart business sense of the young people.

It turned out that customers from all over the country bought pears in the village and couldn't get them out.

The young man cut off the wicker and made a basket of willow and sold it for a big price.

He bought a house in town and moved to town.

After hearing the story of the young man, the chief representative of Japan's Honda Corporation admired his business mind and decided to meet him.

So, when he came to the town where the young man was, he opened a family.

The Honda Corporation chief representative walked into the clothing store of the young man and saw that he was quarrelling with a clothing store owner opposite him.

Originally, the young man opened a clothing store on the side of the road, and someone opened a clothing store across the street. The two shops sold the same clothes, but the shop across the shop was cheaper than him.

If he sells 100 yuan for a dress, he will sell 80 yuan on the other side.

Customers go to the opposite side to buy clothes. There are few customers in his shop.

Therefore, he often criticize the boss of the opposite clothing store.

Honda Corporation chief representative saw this scene, disappointed, doubting whether the former storytelling man was cheating himself.

After understanding the actual situation, according to the story, the chief representative of Honda Corporation decided to employ him in a million annual salary.

It turned out that the opposite clothing store was also run by him.

I saw this story more than 20 years ago.

A few years ago, I read a news report that there were two clothing shops next to Zhengzhou on the healthy road, selling identical products. The price of one store was high and the price of another store was low.

A man, a woman and two shop owners often quarrel for business. The male boss scolds the female boss for not doing business. The price is so low that he is not dead. Two bosses make a lot of noise and cause the attention of passers-by.

When people understood the situation, they all entered the clothing store of the female boss.

When the male boss saw the customer enter the shop, he was in the mood to steal the music. The two shops were opened by him, and the woman boss was his wife.

Read the news, I will smile, the story has a realistic version.

Today, I saw Tide's three functional laundry soap price tag in the supermarket. I know that this story has the latest "P & G edition".

A word circulated among marketers is that customers do not want to be cheap.

People like to take advantage of it. When customers feel that they have taken advantage of it, they will take advantage of it.

How can marketers promote sales in order to make customers feel cheap?

Tide's three functional laundry soap price tag is one example.

Use two pieces of products to promote a piece of products, with two yuan 6.9 yuan as a reference, so that customers feel that they spend 3.2 yuan to buy a piece of products are cheaper.