Marketing Is To Make Customers Feel Cheap.

After a walk after dinner, I found a nearby supermarket opened, went in to browse the shelves.

Tide's newly listed three functional laundry soap price label shows that 238 grams of a piece of clothing is 3.2 yuan.

According to common sense, the two piece should be 6.4 yuan or less.

Let's guess the price of the two piece.

6.9 yuan.

The price is beyond common sense and people are right.

The middle-aged customer put down two pieces of clothing and left with a laundry soap.

Why is it priced at 3.2 yuan and two yuan in 6.9 yuan?

Did the price tag be wrongly written? No, because I came to the supermarket a week later to see that the price tag remained unchanged.

If the price tag is wrongly written, it will be changed in a week.

If the price is not written wrongly, is it true that the P & G company's pricing strategy is dizzy and muddled? The possibility is basically zero.

Why is Tide's three functional laundry soap priced like this? What exactly is the purpose of pricing?

Is this a promotional tool? P & G has a special promotion for a new product at the new supermarket, while maintaining the original price of two pieces of clothing, so as to stimulate consumers to buy a Tide three functional laundry soap.

I remember a story I saw before:

In a small mountain village in Hangzhou, people used to smash stones and sell stones to people who build houses.

A young man in the village saw that the stones were grotesque. He thought that many people in Hangzhou liked this kind of stone, so they sold these stones to those who liked the stone, and sold a big price to build the first building in the village.

The pear produced in this village is very delicious, and it is popular with merchants. The products are sold throughout the country, so every family has planted pear trees in their own fields.

Just as the pear tree grew and fruit grew, the young man made an amazing move: he cut all the pear trees and planted willow sticks.

We all talked about what the young people wanted to do.

By the summer, when the pears were ripe, people were once again moved by the smart business sense of the young people.

It turned out that customers from all over the country bought pears in the village and couldn't get them out.

The young man cut off the wicker and made a basket of willow and sold it for a big price.

He bought a house in town and moved to town.

After hearing the story of the young man, the chief representative of Japan's Honda Corporation admired his business mind and decided to meet him.

So, when he came to the town where the young man was, he opened a clothing store.