Internet Marketing Has Become A Hot Topic, And Enterprises Are Pressing.
In 2010, the competition in e-commerce market was very bad.
Source of supply
Net, Jinbao network and other network distribution.
Pattern
The new show of platform.
Enterprises begin to follow the trend of the times and are keen on network marketing. They display and promote their products on the third party network platform to achieve the goal of sales.
Powerful enterprises even started selling independent stores. They set up their own brand independent mall on the Internet. They also opened shops in Taobao, pat and other popular trading platforms. They promoted each other's interaction, not only promoted brand awareness, but also greatly increased sales performance.
It can be seen that Internet marketing will be a major trend in the future sales of enterprises.
However, this situation has made many online shopkeepers feel the urgency of the market.
According to a forum investigation, many shopkeepers expressed concern about the development of the online shopping market.
First, from the source of online stores, the seller's source of goods is not dominant in terms of price, quality, stability and so on.
Second, from the scale of online shop, the owner of the shop is mainly small and medium-sized.
Third, from online shop promotion, sellers from technology, implementation, professional degrees are lower than the enterprise.
Then, what does the seller of a shop owner contend with?
The author thinks that online shopkeepers can start from three aspects.
First, the source of online stores is the best.
The meaning of this sentence is that the source of online stores strive for the lowest price, the best quality, and the stability and reliability.
You can purchase large scale network wholesale markets such as 1688, good supply network and so on.
Large network wholesale sites are usually directly associated with the manufacturers to get goods, so the price can have certain advantages, and businesses on the website are more reliable, because they have to accept the supervision of the third party.
Second, the promotion of online shops is one end.
Shopkeepers can choose a suitable and effective way of promoting their online stores.
It can't scale the scale with the enterprise, but the owner's accurate promotion can also bring you a lot of traffic and sales.
Third, online service is paramount.
Now it's a service oriented world. Users prefer to spend more money on goods that are good for service than for businesses with low prices but poor service.
Therefore, service must be done in place.
The best service is to retain old customers and find new customers.
The continuous progress and development of online shopping market, the competition between shops and shops, shops and independent mall will inevitably become increasingly intense.
The competition of e-commerce market following the online shopping market will be fiercely competitive.
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