Enterprises Are Alert To The Phenomenon Of "Boiled Frog In Warm Water".

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"Innovation" recently held by the Guangdong provincial Party committee of the Communist Youth League.

Of the top 500 companies in the late 70s of last century, 2/3 had dropped out of the list in this century.

Why do some enterprises go on for a hundred years without decay and some disappear soon? Xiaoping thinks the answer lies in innovation. "The life cycle of an enterprise includes 5 main stages: birth, growth, maturity, aging and recession. When enterprises are developing from the peak to the stable stage, they should be especially vigilant against the phenomenon of" warm water boiled frog ", which requires two pioneering and continuous innovation in this period.

Chu Xiaoping believes that the core of enterprise innovation should include four aspects: idea, strategy, organization and marketing.

The classic case of organizational innovation is the competition between GM and Ford.

In the 30s of last century, General Company took up 10 of the total market share of Ford motor, and finally passed Ford in five or six years.

For most local enterprises, organizational innovation is the most weak and unfamiliar.

"Our technological innovation mode is cooperation, joint venture and" bringing in "innovation.

Huang Xiaoming, vice president of Foshan beauty group, said that through acquiring foreign equity, technology production lines and joint venture cooperation, the United States has mastered the world's cutting-edge technologies in the field of white goods in the short term, and has perfected its own technology system.

Huang Xiaoming believes that as a traditional household electrical appliance enterprise, the development of independent innovation must have a pragmatic attitude around the market, and we must grasp the allocation of resources of enterprises to carry out their efforts. "The ability of independent innovation is the foundation of internationalization. If we still stay in the price war, we can not achieve internationalization at a low cost, large-scale and high speed expansion level".

Innovation is not only the innovation of science and technology, but also the innovation of employing system.

"If the company is only one person or several people, the company may be able to achieve 1 billion, but everyone is the boss, and the company is likely to achieve 10 billion or even 100 billion."

Yuan Zhimin, chairman of Guangzhou golden hair technology, said that through the construction of a personalized stock incentive system, the staff should be linked to the company's risk responsibility in the equity income for different levels of employees.

In 2005, as the only private technology enterprise in Guangdong province that entered the national "split share reform pilot", Guangzhou's golden hair technology pferred 16 million 900 thousand shares to the core technical personnel, market development personnel and management personnel, so that the company's "owner" increased to 125.

Yi Chun Yu, vice president of TCL from Huizhou, said that as an enterprise that has already been on the road to international brand, TCL is choosing innovative methods in combination with reality and goal in product, marketing, organization and other links.

He believes that technological innovation of enterprises is important, but considering market demand and other marketing factors, we should not indulge in innovation and lead to a decline in comprehensive competitiveness.

Some experts believe that the most difficult task for Chinese enterprises will be brand name innovation.

According to the survey results of more than 500 small and medium-sized export enterprises in Zhejiang, Guangdong, Jiangsu, Shandong and Beijing provinces, more than 80% of the products produced by the company are wholly or largely imitated. The products owned by independent research and development and independent intellectual property rights are less than 5%. The proportion of enterprises with independent brand products is less than 3%, and the number of independent brands with similar reputation in the similar products is less than l% of the total number of surveyed enterprises.

In this regard, Xiaoping analysis is due to the high risk and long cycle of R & D behavior, and the average business life of small and medium-sized export enterprises in China is short, so many enterprises are not willing to devote too much energy to R & D links. However, the construction of brand image involves more energy of enterprises, which makes it difficult for the quality of small and medium sized export enterprises to improve in a short time.