What Should New Salesmen Learn?

　　 Learning product knowledge and mastering product knowledge is the most important thing for new recruited salesmen to learn.

Why do you say that?

The reason is simple.

Products are the most important marketing props and marketing elements of marketers. No product, marketers can not carry out any form of marketing work, of course, let alone marketing achievements.

　　 Marketer We must learn product knowledge, learn product knowledge, grasp product knowledge and understand products, so as to promote customers, and gradually become familiar with this market and field, so as to win the respect and trust of customers in order to gain marketing results and get rewards.

If marketers do not know the product, even if he has three heads and six arms, he will not be able to do so because he does not know how to introduce the product, and the customers do not know what advantages and benefits the product has, nor will he buy this product. In this way, marketing personnel are of course no achievement, but can only leave in a dark mood.

It is no exaggeration to say that knowing the product is the new salesman. The most important thing is to learn. A "homework" is also a "homework" that must be passed.

The new recruited salesmen must learn product knowledge and grasp product knowledge, which is well understood by everyone. But why should I emphasize it again? And deliberately say, "what should a new recruited salesman learn?"

Because it is easier said than done, many times we have failed to do so.

You can't see:

A lot enterprise To deal with new recruited salesmen, they spend 35 days and ten days and half a month to train corporate culture, enterprise history, and "perfect and scientific" rules and regulations of enterprises. Even a large number of enterprises organize new employees to participate in military training, closed type outward bound training and so on.

Many companies are training new recruited salesmen, mainly about loyalty, teamwork, diligence and hard work.

Many enterprises, the first lesson for newly recruited salesmen is "marketing skills", and it is regarded as the "treasure book" of success.

Many enterprises, respecting the "real knowledge of practice" and simply communicating with new recruited employees, immediately arrange for employees to go to the market for "field practice", "acquire knowledge from practice, and select talents from practice".

The author never denied that the above practices have their own unique values and advantages; however, for new recruited salesmen, the author insists that they should learn the most about product knowledge.

Having learned product knowledge, they have confidence in communicating with customers, better "touch the first line", "practice operation", and get exercise and improvement from practice.

Having learned product knowledge, they will have more opportunities to understand and familiarise themselves with the market and love this industry.

Having learned the product knowledge, they have a broader development space, so that they can have a deeper understanding of corporate culture, familiarity with business processes, abide by the rules and regulations of enterprises, and recognize their own development path.

By learning product knowledge, they can create marketing performance faster and better, enhance their confidence and enhance their centripetal force and sense of honor towards the enterprise.

Learn product knowledge and marketing skills to be useful. Loyalty and teamwork can be understood and recognized by them. Otherwise, everyone will be "empty talk".

...

"Specialized, refined"!

We must point out a very clear direction for new recruited marketers. They should learn knowledge of products instead of others.

Otherwise, the newly recruited marketing personnel, especially those who are not experienced in marketing, are easily misled by the "entry guidance" of the enterprises. They are eager to learn the so-called "marketing skills", "enterprise culture", "enterprise system" and "business process" and so on.

I once recruited a number of new staff in the telephone marketing before the new year's day. Among them, an employee once worked in Huicong, with very skillful telephone marketing skills and excellent eloquence. This employee can soon find customers and communicate with customers in a pleasant way, but the subsequent development is not enough and the signing is difficult because the enterprise is selling software products, and the employee is very strange to the software products, and has no intention to learn this software product after entering the office. In the end, the employee stayed in the enterprise for two months, and his performance failed to leave.

　 On the contrary, there was another employee in the same period, who used to sell health care products, and had no contact with software sales. After entering the office, using the 3 day holiday of new year's day, learning software products crazily, as a result, on the return of new year's holidays, using skillful product knowledge and combining with their marketing skills, they soon achieved good results, and now they have become the absolute backbone of enterprises.

Here, I want to reiterate that the most important thing for new recruited salesmen to learn is product knowledge, both for enterprises and for employees.