Panasonic Haier And Other 13 Enterprises Have Been Abolished Bidding For Home Appliances To The Countryside.

Only a month later, in the first quarter of this year, some of the successful bidding companies and circulation enterprises were listed by the Ministry of finance, the Ministry of Commerce and the Ministry of industry and commerce.

On the 12 day, three ministries and commissions jointly announced the assessment of the successful bid of home appliances to the countryside in the second quarter of this year. The products were cancelled by Wuxi Panasonic, Shanghai radio and TV information industry company, boss electric appliance, Konka, China Hua Lu, etc.

Three ministries and commissions once again stressed that according to the regulations on the assessment and management of the winning enterprises of home appliances to the countryside (hereinafter referred to as the "measures"), the circulation enterprises after the ranking of the 5% ranking production enterprises and 5% of the local rankings were given a yellow card warning, hoping to attach great importance to the work and intensify their efforts. Once the relevant provisions of the punishment law are touched upon, the qualification will be abolished.

And the 2 time after the 5% ranking and the score below 60 points will be abolished.

Perhaps Haier water heater Co., Ltd. has been abolished the qualification of home appliances to the countryside for sale in the whole country, thereby affecting the brand image of Haier group. The Haier water heater company announced in November 1st that, thanks to the adjustment of the overall strategic arrangement of Haier group, Haier solar energy water heater products are sold by the Qingdao sales company, the bid winning company of the Haier family appliances home to the countryside, and the water heater company will no longer directly undertake the circulation and sale of the solar water heater home appliances to the countryside this year.

"In fact, the appliance industry has raised doubts about the effectiveness of home appliances to the countryside, and even doubts whether the policy will continue to be launched next year."

Yesterday, the head of household appliances to the countryside, a well-known Chinese color TV manufacturer, told the first financial daily that it is against this background that three ministries and commissions have strengthened the assessment of the strength of the winning bid enterprises of home appliances to the countryside.

On the one hand, we should eliminate the enterprises that have no role in home appliances going to the countryside. On the other hand, we urge some big brands and powerful household electrical appliance enterprises to better implement the policy of home appliances going to the countryside.

The responsible person said that some of the successful appliance manufacturers did not produce the products of the winning bid, nor did they sell the network, or even the winning products were ODM, so they did not sell a few units in the actual sale of home appliances to the countryside, and some even did not sell one.

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"In fact, when the three ministries and commissions were bidding on the fourth round of home appliances to the countryside, the announcement of" yellow card list "and" red card list "of household appliances to the countryside were also warning some enterprises who wanted to fish in troubled waters in the countryside.

The responsible person pointed out that in the next performance appraisal of home appliances to the countryside, it will be strictly referenced to the "measures" to implement.

Because some home appliances enterprises have reported the number of after-sale outlets, the after-sale service of home appliances to the countryside can not keep up, and many consumer complaints have been caused. It is also one of the reasons why the three ministries and commissions strictly refer to the "measures" to abolish the bidding qualification of some household electrical appliance enterprises.

Yesterday, a responsible household appliance enterprise, who was abolished to win the bid, said that the appliance category that was abolished to win the bid was indeed not produced by itself, but the products of other manufacturers of ODM. After a variety of reasons, it gave up the production of such products, and failed to declare in time, which led to the disqualification.

However, the responsible person also said that because the Ministry of Commerce was responsible for the frequent replacement of the leaders of household appliances to the countryside, the yellow card list of household appliances to the countryside in the first quarter of this year was not released until mid October, and it did not give the bright yellow card enterprises the time to improve. This has also become the fundamental reason why 13 production enterprises have been abolished the bid qualification directly.

In November 5th, the data released by the Ministry of Commerce showed that in October, the sale of 6 million 975 thousand items of household appliances to the countryside reached 16 billion 590 million yuan, up 81% and 123% respectively over the same period last year.

In the first 10 months of this year, the total sales of household appliances to the countryside totaled 59 million 514 thousand units, achieving sales of 132 billion 310 million yuan, up 1.4 times and 1.9 times respectively compared with the same period last year.

Among them, refrigerators, color TV and washing machines sold 20 million 796 thousand, 13 million 900 thousand and 9 million 253 thousand units respectively, ranking the top three in the sales list of home appliances to the countryside.

"With the aid of home appliances to the countryside, the three or four level rural market has become the key to win the competition of household appliances enterprises."

Wang Jinliang, vice president of China's marketing headquarters, who is actively preparing for the fourth round of bidding for home appliances to the countryside, told reporters that in this year's product planning of the United States, home appliances to the countryside account for about 30% of the air-conditioning products, accounting for about 60% of the refrigerator's type and output, accounting for about 50% of the washing machine's products.

However, this has also become a reason for the low gross margin of the three quarter of us electrical appliances.

Chen Jun, an analyst with Orville consulting, pointed out that in the first two years, the channels for domestic appliance enterprises to reach the county level in the rural market have now reached the township level.

Reporters interviewed a number of household electrical appliance enterprises, and learned that the fourth round of bidding for home appliances to the countryside started in early November in Beijing. Apart from the increase of the bidding products of each enterprise from the original 50 models to 80, the biggest difference is that the original bid winning agreement has been abolished naturally since the fourth bid winning agreement was signed. The original winning product with the identification card can continue to be subsidized by the household appliances to the countryside for 3 months from the date of signing the fourth round of successful bid agreement.

At present, the first line brands in China have invested 80 models in the fourth round of bidding for home appliances to the countryside, and some two or three line brands are also bold enough to make full investments.

Take color TV as an example, a total of 33 brands have been bidding for color TV projects. Among them, Hisense, Konka, Haier, TCL, Changhong and so on are all 80 models.

In the tendering of air conditioning projects, a total of 26 enterprises took part in the bidding. The air conditioning brands of the United States, Haier, GREE, Hisense Kelon, CHIGO, Galanz, AUX and so on were all over 80 models.

"This means that next year the home appliances to the countryside will be very different from before, which is likely to stimulate the new desire to buy in the rural market."

A color TV manufacturers home appliances to the countryside responsible person said.