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Sports Shoes Enterprises Implement The Asian Games Marketing &Nbsp; Fully Seize The Business Opportunities.

2010/11/19 10:49:00 101

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The sixteenth session of the public

Asian Games

Held in Guangzhou, this is another world class sports event held in our country after the 08 Olympic Games in Beijing.

With the help of the "east wind" of the Asian Games, the movement began to sweep all over the sporting goods industry.

It is understood that the number of sponsors contracted by the Subcommittee has already created the most history, and the income index has also created the most historical.

Of large number

Sports shoes enterprises

Asian Games marketing has begun to take advantage of business opportunities.

Anta: providing award winning equipment tree industry model

As a strategic partner of the Chinese Olympic Committee in 2008~2012, Anta has released the award winning equipment of the sixteenth Asian Games in Beijing.

It is understood that the new Asian Games award equipment has 30 categories, including the award dress, the award shoe, the round neck short T, the pull rod box and so on.

After years of sponsorship of major sports events, Anta has formed a complete set of complete Asian Games marketing system.

It is understood that the award winning equipment of the Chinese Legion has fully demonstrated the professional design standards and scientific and technological strength of Anta. For example, the award winning jacket has highlighted the stereoscopic feeling of the Olympic flame through the technology of laser thermal fitting, and has embellished the spirit of the fire with the gold embellishment. The overall element pattern has been fully presented through the back side bronzing process, plus the technology of the pfer of the facade of the front face to convey the faint flame, forming a perfect match of the same expression elements in different processes, angles, and locations.

On the award winning shoes, Anta's unique palm elastic adhesive and TPU protection device are used to make the sports performance better.

All this fully confirms the strength of Anta's sports equipment design and manufacturing, and is undoubtedly the benchmark of sports shoes enterprises.

331 degree: technological innovation and brand image of Asian Games

The rapid development in recent years has developed rapidly from a local brand to a strong brand in the country.

This time, 360 degrees once again stood at the top international competitions, becoming the only senior sporting goods partner of the Asian Games. It has carried more glory and gained more opportunities, or will rewrite the trend of domestic sports brand monopoly sporting goods market.

According to statistics, 360 degrees now have sales network in 31 provinces and regions nationwide, with more than 5900 authorized stores. Footwear, clothing and accessories products cover basketball, running, table tennis, badminton, comprehensive training and other sports series. The strong terminal strength has brought more development possibilities to 361.

At the same time, the Asian Games have higher requirements on the professional performance, scientific and technological content and material quality of sports equipment. They have smashed heavy gold to join the Subcommittee of the Asian Games, integrated the world's leading R & D resources, and joined the top design team of the international sports field to create 42 special match equipment for the Guangzhou Asian Games, providing strong equipment support for the development of China's sports and further promoting the all-round development of China's sports industry.

By the East Asian Games, 360 degrees will further intensify brand marketing efforts, increase productivity and independent research and development capabilities to cope with rapidly changing market and consumer demand, reflecting the strength and vision of 360 degrees.

Guirenniao

Start the slogan of "Happy Sports" brand.

As a matter of fact, you are the most popular sports brand in Guangzhou during the Asian Games.

Among them, golf balls, bowling, rugby, billiards, squash, rattan, cricket and toss are all included, except for throwing the ball, and the remaining seven are all Asian Games.

Lin Tianfu, chairman of the great bird bird, said: "the Asian Games convey a concept of participation. We should put the national sports in the center of the sports arena.

After all, the Asian Games are a joyous gathering, not only for athletes from all countries, but also for athletes to feel the joy of sports and feel the passion of Guangzhou Asian Games.

From this, you can expect that Chinese athletes can make Asian Games more "sportsmen" and make Asian Games more "happy".

The Asian Games are going on like a raging fire. Many sports shoe enterprises have begun to fight the Asian Games marketing competition for the Asian Games business opportunities.

In the marketing war of Asian Games, the leading sports shoes enterprises such as the 31st degree, the noble bird and Anta seem to have smelled the breath of victory ahead of schedule and actively participated in the Asian Games marketing campaign. We also expect that they will get greater results.