LYCRA? &Nbsp; Beauty Fabric Leads The Pformation Trend Of Body Sculpting Underwear.
October 19, 2010, Shanghai.
The biggest in the world
fibre
One of the comprehensive manufacturers of polymers, in October 2010, the company launched the latest "plastic technology" product -LYCRA series beauty in Shanghai international fashion underwear exhibition.
Fabric
。
The launch of this product line meets the growing demand for body underwear in terms of market size and consumer intentions.
This is the first release in China since the first appearance of LYCRA beauty fabric at the Mode City exhibition in Paris in early September this year.
The special design of LYCRA beauty fabric is designed to improve body shaping.
Underwear
The wearing effect meets the needs of female consumers and brings the confidence of wearing experience.
As the owner of LYCRA brand (Lycra) fiber brand, Ying Wei Da has always been committed to innovative technology to meet the needs of consumers. This time, we hope that this new product platform will continue to promote and lead the development and innovation of the underwear industry, and bring consumers the fabric and products with both plastic function and comfort.
The results of global consumer survey conducted in 2009 by emweida showed that almost all women (93%) showed strong interest in underwear with plastic function, though many of them were first exposed to body sculpting underwear.
Regardless of age and body size, every woman hopes that underwear can bring exquisite curves and comfort in special occasions or daily life.
In addition to functional improvement, consumers also hope that body sculpting underwear can bring them inner confidence.
The LYCRA beauty fabric is the secret weapon of body sculpting underwear. From tight fitting to light and smooth, from low-key elegance to modern fashion, the diversity of LYCRA beauty fabric function can meet consumers' almost all demands for body sculpting underwear.
According to different properties, the LYCRA beauty fabric series can be divided into four main categories: soft molding, charming molding, light body shaping and magic molding.
Whether it is the "invisible" soft molding and lightness of shaping with the beauty of appearance as its core, or the "tangible" charm shaping and magic molding of plastic effect, it can provide consumers with the appropriate choice according to the brand design direction.
LYCRA beauty LYCRA fabric is not only a fabric that contains fiber LYCRA (Lycra) fiber, but a kind of fabric certification process based on the scientific analysis of the principle of body sculpting underwear.
This process not only fully demonstrates the excellent value of LYCRA (Lycra) fiber in the field of body sculpting underwear, but also lays a solid technical foundation for all kinds of underwear.
In terms of the certification of LYCRA beauty fabric, Ying Wei has put forward a strict and diversified performance standard, which covers the detailed definition of shaping effect and comfort of different styles of fabrics and garments.
It helps designers and garment processing enterprises choose the right clothing materials to meet the changing market demand.
In order to verify the improvement of LYCRA beauty LYCRA fabric in garment performance, inview has conducted a number of fabric evaluation tests on this breakthrough technology product, and directly related to the subjective and objective evaluation of the plastic underwear when the consumer actually wears. The results show that the fabric conforming to the LYCRA beauty surface certification standard has far exceeded the standard fabric in shaping effect and wearing comfort.
Michelle Rice, global director of underwear and swimwear, said: "I am very pleased to hold this LYCRA beauty beauty fabric conference during this year's international fashion underwear exhibition. We are looking forward to the market prospect of LYCRA beauty fabric, especially the Asian market represented by China.
Since the debut of the Mode City exhibition in Paris, we have received a lot of positive responses from many underwear brands, garment processing plants and fabric manufacturers to LYCRA beauty fabric.
At the Mode City exhibition in Paris at the beginning of September, Ying Wei Da was honored to display the first batch of samples from the famous international lingerie brands including Bali, Gemma, La Perla, Titratti, Spanx, Triumph (Ttiumph) and Wacoal Wacoal (Wacoal America).
During the Shanghai international fashion lingerie exhibition, Ying Wei Da also showed the concept samples of Ordifen and Wacoal Taiwan (Taiwan Wacoal) and garment processing enterprises Regina Miracle international company, Studio 183, Bogart Underwear Co., Ltd., PD Enterprise Co., Ltd. and Clover Group International Limited company.
With more brands from all over the world, including LYCRA, beauty LYCRA in the underwear series, infield will carry out more cooperation with these brands and retailers to promote related products, and convey the information of LYCRA, beauty, which can bring shape, softness, comfort, fashion and high quality to consumers, and bring new value to underwear brands, retailers and wearers.
The company has been committed to supporting the entire industry value chain.
At the fashion lingerie exhibition, infield joined the domestic and foreign fabric manufacturers, including Haining De Jun dyeing and Dyeing Group Co., Ltd., Jiangsu Dudie Fabric Co., Ltd., Guangdong Derun Textile Co., Ltd., Guangdong colorful Limited by Share Ltd, Dongguan super surplus Textile Co., Ltd., Xinkang Knitting Co., Ltd. (Hongkong), Xingao weaving warp knitting Co., Ltd. (Hongkong), mutual Textiles Holdings Limited (Hongkong), ritai fiber industry Limited by Share Ltd (Taiwan), New Textile Enterprise Co., Ltd., Xin Rong Fiber Co., Ltd. (Korea), Textile Prestige Co., Ltd., and Jersey Lomellina, Piave Maitex, Eurojersey, Willy Hermann and Penn Textile together show the innovation brought by R-J fabric for the body building clothing market. In this year's Shanghai International
LYCRA beauty fabric will better meet consumers' expectations of plastic underwear in terms of functionality and diversity, and create a real opportunity for the underwear industry to meet consumer demand, and then build consumer confidence.
The results of the world wide consumer survey show that the LYCRA beauty fabric label will undoubtedly become an effective communication tool for consumers to identify high-quality, high comfort, better shaping effect and self-confidence.
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