BULL: Showing The Leisurely Turn Of The City And The Outdoors.

North America Legend -- BULL 2011 Life The press conference was held on November 13th at the seaside town, Xiamen. From all over the country, BULL (bulls) partners, industry leaders and many fashion media gathered at the conference site to share the fashion charm from the other side of the ocean. BULL new brand category "clothing series" also appeared in this conference, marking the integration of the city fashion and outdoor style outdoor leisure wear officially entered the Chinese market.

At the press conference, Mr. Zhang Wenbin, chairman of Jin Mai Wang Group, pointed out that this conference is an important milestone in the extension of BULL new products. Cai Jinxian, general manager of the Bulls giant International Development Co., Ltd. and Xiamen (bull), said that it is precisely because of this opportunity that in 2011, BULL unveiled a new chapter in the brand fashion Construction -- realizing the all-around upgrading of the brand, accelerating the brand internationalization and constantly enhancing the brand image, enriching the brand culture connotation, and focusing on the three major sections, namely, "brand power", "marketing power" and "product strength", to enhance the competitiveness of the brand system. At the same time, BULL apparel Xiamen operation headquarters will build a professional brand operation platform to pave the way for the overall operation of BULL new product extension, which also indicates that the BULL brand serialization is becoming clearer.

BULL 2011 spring and summer new products are rooted in the cultural soil of North America, drawing on the representative life forms, cultural styles and artistic symbols of North America. Designers focus on outdoor knowledge and outdoor life, and create the dual attributes of their living coordinates.

This cloth will be designed from T, the effect of dance and the atmosphere of interaction to the scene. At the meeting, a total of three theme series of "wild tour, city style, Falcon tribe" were displayed, and more than 80 new products were produced.

Retro and rough is the most distinctive theme of this series, and the wild journey is inspired by North American. Drop base The mountains represent the intersection of modern metropolitan life form and North American original ecological civilization. Simple and neat design, pure and generous line cutting, interpretation of diverse North American culture, strong western customs, continuation of the classic BULL.

The rugged and brilliant metropolis life style is the fashion element respected and learned from this season. Design Inspiration. In the background of the California style, which is colorful and colorful, the city will capture the details of the city fashion.

The Falcon tribe series perfectly integrates air force uniform into fashion. The traditional elements such as Eagle LOOG, badge, pleat and so on are bold to apply, integrate modern sense of design, and integrate the unique style into the freshman shape.

The press conference was enthusiastically pursued by the industry and the fashion media, and BULL partners have expressed confidence in the newly listed clothing series.