Retailers Must Learn - Effective Daily Meeting.

about retail Shop, design the content of the morning meeting, make clear. target and work The key is to enable colleagues to understand and accept goals and be able to work with passion. This is a good start for business that day.

Early meeting time can not be too long, usually controlled in 15-20 minutes. In order to achieve the above effect in this period, it is necessary to begin by designing the content of the conference.

The design of a productive early meeting should include the following aspects:

　　 1.S -- clarity, concreteness (Specific)

It is vague and too general to ask employees to "strengthen services", "make efforts to sell well" and "speed up the picking up of goods to the warehouse". Moreover, it can have different interpretations and standards in itself. A clear goal and requirement should be: "try to ask customers' surnames on the trying part, and call customers by their surnames", "the time of taking the goods should be controlled for 1 minutes, and apologize to the customers".

The specific goals set in the early meeting will help colleagues to clearly understand the focus of their work. They can serve as the focus of the day's work and also serve as a personal learning and progressive goal for their employees.

　 2.M -- measurability (Measurable)

In the early meeting, it is necessary to make different tasks such as sales targets, service targets and so on. How to measure and determine whether or not to achieve the established goals need to be measured by data or other quantitative indicators. For example, 90% of the coworkers take 1 minutes to get the goods, which is a "clear measurable goal".

Measurability is also expressed in the conference to analyze all kinds of data, including sales trend progress, the same period comparison, the proportion of goods category, personal performance indicators, etc., for each index set on that day, we must have data and facts support, so that employees can easily understand and accept all kinds of objectives and tasks of the day.

　　 3.A -- feasibility (Achievable)

When making goals, shop managers should try to consider all possible difficulties and colleagues' concerns and ask and listen to colleagues' opinions. Each goal is invited to join colleagues to make decisions. Avoiding the slogan of "shouting slogans" is always impossible, and it is necessary to be able to cooperate with the actual situation and be encouraged and give people a challenge and a sense of accomplishment.

　 4.R -- correlation (Relevant)

Store goals and tasks are easy to make, but let every colleague understand why they need to make such a goal, how to achieve this goal, how to achieve this goal, what relevant actions and methods, how to divide the work and what time to accomplish anything. The store manager should know how to share experiences and examples, teach methods and reasonable division of labor, such as how to adjust the display, how to deal with broken code products, what products are related to the main push, who is responsible for image maintenance, and who is responsible for practicing product introduction, so that colleagues can be confident and have the means to accomplish the goal of the day.

　 5.T - follow up (Trackable)

Shop goals can't be reviewed and tracked until the end of the day. The target is divided into different stages to follow up and review. Usually, it can be divided into 3-4 stages. A small review meeting will be held at every stage to summarize the business achievement, service performance and the completion of various indicators in this stage, and take timely and effective actions. Store manager's control, follow-up and change management of daily operation process is the essence of site management, and is also an effective way to ensure business realization.

With the correct content of the meeting, the next is to see the host's presentation skills. Content, but no skill to motivate and inspire colleagues, it is a pity that the design of content. Similarly, only exaggeration, empty slogans, and no practical way of action are equally useless.

"Sooner or later is the soul of a day". The 15 minute meeting will take the same or even longer time to prepare and design. Shops with "soul" will keep clear actions and achieve the goal of booking.