Inventory Digestion Method For Brand Clothing Crazy Promotion

Some people say that even if all the garment enterprises in China are now discontinued, the stock in the warehouse can at least be sold for three years in the domestic market.

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1. dealers vigorously develop group buying business.

Clothing is a necessity of life, and there must be a group buying market.

Bulk sales generated by group buying are helpful to clean up inventory.

Many large clothing dealers have a certain relationship in the local area, and can make full use of these relationships to carry out group buying business.

The purchase price of the inventory group is generally low, eliminating all the public relations investment, basically no profit, but can recover cash in time.

In particular, those seasonal stocks are not handled in a timely manner, and stocks must lie in the warehouse for more than half a year.

2. look for special sales channels.

When the existing sales channels can not digest inventory, we can consider whether there are other forms of sales channels for target consumer groups.

A dealer in Nanjing once had more than ten thousand sets of famous brand sportswear stocks, occupying a lot of money, and through its terminal channels, it was unable to sell these stocks in the short term.

So he took aim at college students in Nanjing Polytechnic.

College students are obviously the main consumers of sportswear, but many students can't afford brand name sportswear because of economic problems.

The dealer, through a friend of the City Sports Bureau, contacted more than 10 school sports associations, sports departments or teachers responsible for sports equipment.

At the sports window of these schools, he sold sportswear to students at the price of less than 30% of the retail price of the market, and at the same time gave 10% commission to each person in charge of sports.

Thus, some schools provided him with short selling sites, some provided him with support for broadcasting advertisements and bulletin board advertisements, and some work study centers also organized students to run and sell for him.

He also made some small money, sponsored some ball games, and further established relations with schools.

After three months, more than 7000 sets of sportswear were handled through more than 10 universities.

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3. exchange advertising with inventory.

Many advertising companies often buy some media sessions in order to get price advantage, and then change hands.

However, when there are times when there is no time to turn around, the advertising company often agrees that the company will use some or all of its products to fill the advertising fee in order to recover the cost, while the advertising agency will send the product to the employee as a public relations gift or corporate welfare.

Not only are advertising agencies, but some media are also willing to exchange some surplus advertising sessions for practical products.

A dealer used 800 sets of thermal underwear to fill a 80 thousand yuan radio advertising fee (the thermal underwear market value is 180 yuan / set, but the dealer purchase price is only 60 yuan / set).

The radio sends warm underwear as a gift to customers who come to attend the year-end customer Association.

The dealer not only used the stock to get the advertising benefit, but also applied the invoice of 80 thousand yuan to the manufacturer for 50% of the expense reimbursement.

The dealer did not spend a lot of money, but he received 80 thousand of the advertising return and cleaned up his stock in time.

4. organize and participate in some targeted fairs.

Some sweater enterprises in Shanghai prefer to organize and participate in some product fairs through distributors in large and medium-sized cities. Their main purpose is to clean up their huge stocks.

The exhibition mainly relies on price advantage to attract specific consumer groups, and directly displays the inventory.

5., change products to trademarks and take other channels.

This method usually requires uniform execution by manufacturers, reclaiming channel inventory, changing trademarks, and selling them through other channels.

For example, the original brand marketing channel can be replaced by wholesale channel sales, the original domestic sales can be changed to export channels, the original South market can be sold to the northern market, to avoid direct conflict with the original brand.