Strategy Is The Successful Path From Jinggangshan To Tiananmen.

In September 1927, the Red Army of Jinggangshan became the first revolutionary base of the workers' and peasants' Red Army.

Looking at the current market, how can small and medium-sized enterprises overcome the strong competition in the fierce market competition? How to encroach on their market share in the red sea? How can they successfully break through in the attack of tiger leopards and wolves? How to plug their flag into the "Tiananmen tower"? Ultimately, it depends on the enterprise.

First, the essence of strategy is competition.

The founder of China's system marketing theory and leader of the southern consulting agency

Every small and medium-sized enterprise must highlight its competitive advantage and attack the weak points of the competitors with a strong advantage so as to win the market competition.

The so-called strategy is

Two, competition must be clear about who your opponent is.

Who are our competitors? First, every enterprise must understand this problem before formulating strategy and implementing competition.

At present, too many enterprises can't identify their opponents correctly.

Some industries, thousands of enterprises, so that some enterprises mistakenly take all their peers as their competitors; some of them are not rivals at the same level as peers, and even even counterparts in the industry who are dozens or even hundreds of times larger than their own counterparts.

Even their opponents do not know how to give full play to their own advantages. Take all their competitors as competitors and who will exert their strength?

If you identify your opponent, you will know how to compare with others and how to organize resources.

When fist hits cotton, people can't feel it. They feel weak and feel tired. They have not yet got the result.

A good company must know who the opponent is and how it works.

There are too many enterprises say that I am a leading industry, maybe not. But the problem is that the leaders are too few, and many of them are not very old. The eldest people often want to distance themselves, but it is very difficult to do so. What is the problem? The boss has not studied the strategy carefully, made clear his opponent, and even regarded the whole industry as an opponent. He is big but not many, and he often looks down on others. As a result, there are no strategies, only simple goals. Some enterprises say that three years later, the target will reach 10 billion, only a goal, rather than a strategy.

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Three, strategy is to attack opponents' weakness with their own advantages.

From Jinggangshan to Tiananmen, it was difficult for the Red Army at that time to survive. Let alone defeat the powerful national army, but with Mao Zedong's strategic thinking of "encircling the cities in the countryside and taking the armed forces to seize power", the Red Army's development had a clear strategic direction. We all knew that Tian Ji's horse racing was definitely going to lose compared with its rivals.

But Tian Ji made a strategy and won the competition by clever means. The red army defeated the powerful national army with great effort, and the Red Army finally seized power.

Similarly, to do business, we must also use smart energy, foster strengths and circumvent weaknesses, and make good efforts to attack and expand ourselves.

The successful arrival of the Red Army in Tiananmen shows clearly that you are not afraid of being small, afraid of your weakness or fear of new challenges, for fear that you will not compete, dare not compete or compete blindly. Therefore, we must not blindly compete or act recklessly. We must fully carry out "smart energy". The essence of this kind of "smart" strategy is to fight for the short distance of our competitors, which is urgently needed by our new company, small companies and weak companies.

We should concentrate our resources, concentrate our strength to give our competitors a fatal blow, win the competition, let the company develop to a new level and start a new round of competition. Only by continuous competition can we grow and become stronger.

Four, any enterprise has the advantage competitive element, the key lies in the excavation, discovery and development.

Perhaps here, some entrepreneurs and some bosses will ask me, Mr. Liu, after you have said so, I have a clear understanding of strategy and agree with what you said, but our company is too small. We are just established. Our enterprises are still very weak. How can we compete and have no advantages? How can we compete?

First, let's get to know the first question. How can small and medium-sized, new and weak enterprises discover and excavate our competitive advantages? We can analyze our environment, such as national policies, support efforts, social and economic conditions, and secondly, look at resources on hand, friends resources, human resources, funds, talents, mold, price, suppliers, responsiveness, service levels, etc., compare competitors, and list them one by one. Perhaps after deep excavation, you will be pleasantly surprised to find that you also have some advantageous resources, and how to make full use of it is the key.

I have a friend in the field of lithium battery trading, and many people think that there is no advantage in doing business now. But why he has done so well, why did he find and use his own advantages? First, he built a marketing force. Second, he found that he has the advantage that manufacturing companies do not have, that is, he can sell products of many manufacturing companies, and every manufacturing company has limited mold, and he can use many manufacturers' molds. If we know about industrial products, we may know that there are some risks in mold opening and there is a certain risk. Third, his capacity will not be bottlenecks. Fourth, there is not much inventory pressure, and funds can be used more flexibly.

This shows that there is no beauty in life, but a lack of vision for beauty. It is not that your business has no advantages, but that you do not have the depth of excavation and shape to play its role effectively.

Mao Zedong can guide the Red Army from Jinggang mountain to Tiananmen. You should believe that the road is at your feet. As long as your business strategy, identify strengths, make full use of advantages, avoid disadvantages, identify competitors and maintain strong competition, your company will be able to constantly eat and sell its rivals, and eventually become strong, victors, and even leaders.