Why Does Chinese Women's Wear Lack Luxury?

　　 All say woman The money is easy to make, so whether it's in the international market or in the domestic market, women's clothing brands are all good. Clothing sub industry The largest group in China. After more than 20 years of baptism, the Chinese garment industry has gradually matured. The rise of designer brands has injected a strong stimulant for the development of advanced garments and Chinese women's wear brands. However, for the Chinese women's clothing brand, none of them can match the famous luxury dress of Chanel, Armani, Valentino, women's clothing, YSL Saint Laurent, Versace and Prada. Why is the Chinese women's wear brand absent today?

　　 Luxury brands often have a sense of history. The spirit contained in them and the rich stories in the process of product creation have injected strong cultural factors into luxury goods, and cultural deposits are essential elements of luxury goods. From a consumer's perspective, a brand can create dreams and tell stories, so that customers can have good dreams associated with them. For example, lovers want to have Tiffany (Tiffany) diamond ring. Successful men want to wear Rolex (Rolex) watch. Luxury is not just price, but spirit. It is a symbol of identity and a symbol of nobility. People who have the ability to consume tend to pay more attention to spiritual resonance. From the perspective of the genes of luxury goods, China has a long history of 5000 years of civilization. In fact, the Royal costume of imperial dynasties is the so-called concept of luxury today.

From the development of the Chinese women's wear industry, diversification is one of the most important ways for most enterprises to develop their businesses. It is precisely this concept that makes many Chinese clothing enterprises only rely on the positioning of low-end brands. Looking back, enumerating the history of the development of the luxury brand of International Women's clothing is mostly brand specific operation, bringing the characteristics of the brand itself to the extreme. For example, "Balenciaga" has always been skilled in tailoring and sewing. Oblique cutting is the best way to play, and the moving line emphasizes the specific sex parts of the human body. The structure always insists on the width between the garment and the fit, comfortable and more beautiful. The "Ba Li Shi Jia" clothing skillfully uses the human illusion, the waist belt strategically puts down a bit, or refers it to the rib, above or even can hide in the tight fitting clothing wonderfully, causes the body to look perfect. The fashion of "baritone" is regarded as a revolutionary trend leader. Many celebrities are designated to wear his fashions.

Again, the famous luxury brand of Hermes, founded in 1837 by the French Thierry Hermes, first started with the manufacture of harness, and began to produce handbags and scarves in the late 20s of last century. The most classic is the household Kelly Bag handbag and the square scarf. It is reported that the order form of Kelly Bag has lasted for several years. After 7 years, it is desirable to have goods. All of them are finished by hand and meticulously. No wonder some people call the products of Hermes profound, noble, rich in content and exquisite craftsmanship. At present, Chinese women's clothing is mostly production line production, mass production, and a small part of the market share of advanced garment customization will also be restricted by various factors such as capital, tourist source and market price, so it is difficult to have the development of precision and expertise.

The excellent quality of luxury goods can be directly expressed by appearance, providing visual "visible value". The overall strength of Chinese women's clothing is relatively weak, which is one of the main bottlenecks for Chinese women's clothing industry to make breakthroughs. Designers are the soul of women's clothing. Women's clothing has the characteristics of novel design, high timeliness, short cycle and fast change. This will inevitably require enterprises to have strong design power and strain the market.

The lack of luxury brands in Chinese women's clothing is reflected in the fact that Chinese women's clothing enterprises lack the awareness of running luxury brands, that is, ideas and ideas. Chinese businessmen tend to focus on the short term, and lack the culture of cultivating luxury brands. They are unwilling to invest in the money, time and energy needed to build a brand. They aspire to quick returns, so their prospects are local rather than international. When an entrepreneur does not have a strategic vision and a lack of understanding of the concept and connotation of the brand, most of the high priced products produced by his brand will become a foil for general products. It can be said that ideas and concepts determine the future path of China's clothing brand. Only by changing the ideas and concepts and seriously examining the importance of the brand, can the Chinese women's dress be changed without the luxury brand.