Wuliangye's Sales In 2010 Exceeded 100 Thousand Tons.

China's large Luzhou flavor

According to the financial report, in 2009, Wuliangye achieved a total revenue of 11 billion 129 million yuan, an increase of 40.29% over the same period last year, and realized a net profit of 3 billion 245 million yuan, an increase of 79.18% over the same period last year.

According to the relevant personage, because of the strong demand of the market, the company's white wine products even appeared to be in short supply, and the sales volume of the whole line in 2010 has been improved, among which the sales volume of the high-end liquor is the fastest.

The reporter learned from a regional distributor of Wuliangye that, from the area he was responsible for, the overall market of the company in 2010 was in short supply. The sales volume of high-end liquor from 700 yuan to 1000 yuan was the fastest, and some products even appeared in short supply.

Reporters then interviewed several researchers in the food and beverage industry. They thought that the 100 thousand ton sales volume was a relatively conservative target for Wuliangye. Wuliangye's performance in 2010 exceeded expectations.

From the industry level, the whole Chinese liquor industry in 2010 has been more prosperous than in recent years, and conservatively estimated that the entire liquor industry sales volume exceeds 8 million tons.

From the enterprise level, in 2010, Wuliangye further optimized the management of market value, increased the intensity of advertising sales, and added new sales channels such as group buying. This series of measures are conducive to enhancing the company's performance.

Wuliangye's three quarterly report in 2010 showed that the company achieved operating income of 11 billion 472 million yuan in the first three quarters, an increase of 42.87% over the same period last year, and operating profit of 4 billion 660 million yuan, an increase of 47.93% over the same period last year.