4 Reasons For The Chaotic Management Of Chinese Enterprises

I have experienced 7 years of experience as a professional manager in China's top IT enterprises. I have experienced the process from the grassroots level to the middle level, and I have a deep understanding of the bad character of Chinese enterprises.

First of all, I do not talk about strategy. In my theory of strategic choice, there has been a clear description: "talking about strategies with Chinese entrepreneurs is like talking with children about their ideals, not the strategy is not magnificent, but the ideal is too far away".

An ideal that is too far away can produce infinite variables, which can not support Chinese enterprises to advance according to their ideals.

Secondly, I do not talk about tactics, because there is no shortage of tactics in Chinese history. From Sun Tzu's art of war to thirty-six, huge cultural heritage and 5000 years of civilization, there are countless classics worth learning.

Finally, I don't talk about talents. Chinese enterprises are never short of talents. They are all good players, but when they become team members, they will have systemic problems.

Similar to Chinese sports, the single event is mostly world-class. Like table tennis, the more people, the worse the level of the project is, for example, football.

Chinese are never short of little intelligence, but lack of systematicness, scientificity and rationality.

Well,

1, "do not understand the situation, so unable to make decisions;

2, form can not accumulate, so can not progress.

3, do not understand customers, so blindly action.

4, we can't get to the heart, so we can't last long.

First, do not understand the situation, so it is impossible to make decisions.

Chinese entrepreneurs and managers lack a systematic tool to enable them to clearly understand all aspects of the operation of an enterprise.

The reason why managers are able to make decisions is to have sufficient information, two to have professional knowledge, and three to have experience and understanding.

If the business is not specialized and the information is not smooth, the decision making will be the wrong neighbor.

For example, in the case of insufficient supply of goods, the company will take advantage of the price reduction measures, of course, it will lose the due benefits; for example, at a critical moment, it is found that a material can not be supplied on schedule, resulting in the overall shutdown; for example, when the right of contracting is seized, it is found that the flow of funds is not smooth, resulting in no legal starting up, and so on. Similar problems are common in Chinese enterprises.

Without public information platform, all information is distributed in different people's heads.

This will not lead to precise consultation.

And Chinese managers generally like to exercise their management rights by monopolizing information, and rely on the full asymmetry of information, which makes them appear valuable when reporting to superiors.

The result of this is a lot of people meeting incessantly, communicating with each other, and then making decisions. Who can believe that the data reported in the conference are accurate? Who can believe that the decisions made on the spot based on uncertain information must be wise? Who also believes that the unwise decisions can play a role in the development of enterprises? The root lies in the basic information, the information flow represents the management flow, and the information is not smooth enough to make decisions.

Two, form can not accumulate, so can not progress.

Chinese enterprises always like one or two or two or three to make the same mistake, not that enterprises are willing to make mistakes, but that enterprises do not have a set of mechanisms to ensure that mistakes are not repeated.

The root lies in the fact that yesterday's success and the failure of the day before yesterday were not recorded. Perhaps the results were recorded, but the process and causes were not recorded. So even the parties did not have a deep understanding of success or failure. Who would dare to expect others to absorb the underlying causes of success or failure?

Recording is not about writing books, but rather refers to the fact that enterprises should constantly learn from mistakes and optimize processes.

Chinese entrepreneurs and managers are too fond of rule by man. The reason why they like to rule by man is that there is no legal system.

The seemingly paradoxical view includes the ill gotten gains of Chinese entrepreneurs and managers.

Although the current profits do not consider long-term development, there is no system, no curing process, no working template, only flexibility and intelligence.

Therefore, it always lingers between accidental success and inevitable failure, always in infancy.

How can babies grow up without learning? The result is self-evident.

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Three, do not understand customers, so blindly action.

Ask Chinese enterprises, several have really studied customer needs, and through a series of scientific means to identify customer needs. Everyone knows that customers are God, that is because customers carry a purse, if customers do not have a wallet, then it must be even beggars are not as good.

Chinese enterprises like to cheat customers' money under the guise of paying attention to customers. Even an entrepreneur has claimed that Chinese customers cheat all around for 5 years.

The real value of an enterprise lies in its ability to solve certain needs of customers. The most important need of a company is to give customers a reason for buying. If you don't even know what customers really need, how can you ensure that the products of the company can be accepted by customers?

In this regard, I think Chery automobile has studied, everyone knows that QQ car is cheap, but a few consumers who buy QQ cars will claim to be QQ cars because of the cheap QQ car.

He will definitely say that QQ car is very fashionable! In fact, the fundamental reason is that QQ car is cheap, but Chery is smart enough to take advantage of this mentality of consumers, giving consumers a reason to solve the problem of consumers' face, so it has won the recognition of consumers.

In this regard, I think Baidu has also studied Baidu's entry into the Chinese market when Google unified the whole world. Apart from the classic propaganda of "Baidu knows Chinese better", how can Baidu get a slice from the Google mouth? The consumer studied the consumer, and found that the Chinese Internet users' online search habits had 30% of the content was to search for MP3, which accounted for TOP1 of all search volume, so they launched an offensive against MP3 search, focused on MP3 search, won a large group of consumers, and then gradually nibbled on other markets.

I believe that if the TOP1 of Chinese consumers searched for the proportion of the original Chinese consumers was looking for pictures, Baidu would also be involved in image search.

Customer demand identification and screening is a technology, including black box testing, white box testing, SPC statistical process analysis, and even a large number of professional psychology analysis.

Without the in-depth study of consumers, the possibility of producing finished goods and stock products is even greater.

Only by finding the right customers' needs can we avoid blind actions. "Doing the right thing" is always more difficult and valuable than "doing things right".

Four, we can't keep up with the people, so we can't last long.

Chinese entrepreneurs and managers often have collective job hopping and sponsors' disengagement.

At the grassroots level, employees often feel that they are less motivated by leadership and less motivated, thereby affecting productivity.

This is very important to managers' moral values and world outlook.

Chinese entrepreneurs are generally in infancy and eager for recognition from China and the world.

But the world is too far away, so it's only a long way to look forward to become a slave to work, and to forget that work itself can be a happy and meaningful thing.

Chinese entrepreneurs also have generous, year-end awards, but this is mostly the leadership of state-owned enterprises.

It's not your money, so it doesn't matter.

Speaking of their money, most Chinese entrepreneurs are too poor. Billionaires are not necessarily figures. 1 billion of personal assets are scarce, and 10 billion of them can enter China's top 10.

So they are too poor, so they need to earn money continuously and not to spend money.

Therefore, they will neglect their own bodies and lead the leaders to leave. They will ignore the spiritual pursuit of their employees, which will lead to their employees not working hard and reducing their efficiency.

This is a general situation. Under such circumstances, entrepreneurs and employees alike equate work and livelihood. Naturally, they will move from low income to high income. How can such enterprises last long?

In traditional Chinese culture, there is always a custom of returning home. I expect that Chinese entrepreneurs will be able to show their good character when they are generally able to occupy the top rank in the global rich list.

At this time, entrepreneurs are likely to be able to be smart. At this time, it may not be for money, but for an ideal to run their own businesses.

At this time, all the practitioners in China will rise. They will not do anything to earn a living, but will live a wonderful life for their ideals.

At this time, people's minds and Taishan shift are really possible to create world-class enterprises for their ideals.

The poor quality of Chinese enterprises is an objective reality. It is a problem that we need to face squarely. Only when we accomplish the pition from human management to knowledge management, from survival pursuit to spiritual pursuit, can Chinese enterprises obtain sustained and long-term development.

Every manager who is born in China should work hard for this. After all, China is now at a good time for economic development.

Only when we are awake and improved can it be possible to achieve the result described in my elevator Theory: in a full elevator, the more backward elevator is, the more likely it is to arrive first when the elevator opens.