Children's Clothing Prices Soared Nearly 40% &Nbsp; Young Mothers Chose Online Shopping To Fight For Money.

In price Rise Under the overall situation this year Children's wear Prices soared nearly 40%, but sales fell by more than 30% over previous years. Many young mothers have been using "killer mace", group buying, wholesale, online shopping Shopping is popular.

　　 Every replenishment price will be raised.

"Winter children's clothing prices rose by at least 35%, including warm clothing, jackets, trousers, shoes and all other winter clothing." Mr., the general agent of a children's clothing brand in Shandong, said that he had been doing business for 13 years and never encountered such a big increase in winter clothes. This year, the price of the down jacket is 35% higher than that of last year when it entered the first batch of goods. When it was replenished again in October, the price of each down garment increased by 20 yuan.

Ms. Yue, a shopkeeper at the Tsing Yue rabbit's wear shop, said that this year's sweater should be between 80 yuan and 200 yuan. "I made up three goods from October to mid November, and the price will be raised once every time, 5% to 10% every time."

It is understood that cotton prices rose this winter, resulting in nearly 18000 times the price of cotton yarn used for winter clothing, from last year's $33000 / ton to 33000 yuan / ton. In addition, the price rise of feather, freight and labor is also the reason to promote the price of children's wear.

　　 A set of children's wear costs two hundred or three hundred yuan.

Mothers are never mean by spending on children. This year's price increase will have a great impact on household expenses. The impact of children's clothing prices will be more prominent. This winter one set of children's wear will cost about 300 yuan.

A mother took account of the children's clothing expenses this year: the price of a thick coat was 300 yuan on average, 100 yuan higher than that of last year; the lowest price of a sweater with a slightly better fabric was 120 yuan up and down, an average increase of 40 yuan; a cotton jeans priced at 150 yuan, and an average pair of shoes sold to 120 yuan, up 30 yuan to 60 yuan over last year. Coupled with the cost of thermal clothing such as thermal clothing, hats, scarves and so on, the cost of a winter clothing for a child is no less than 700 yuan, which is 200 yuan to 300 yuan more than last year. {page_break}

　 Sales of children's clothing dropped by more than 30%.

In the Ginza mall, children's wear stores, and children's clothing wholesale market, we know that the sales season of cotton and down garments in children's clothing this winter is late.

Mr. Ma, the owner of golden boy clothing store, said that he had done more than ten years of children's clothing business and had never seen such a light winter clothing market. Cotton sales usually begin to rise in mid October, and the end of November is the peak season for the sale of cotton and down garments. It is now at the end of December, and there is no shadow of the peak season yet.

According to the insiders, the average sales of children's wear this winter is more than 30% less than in previous years. Ginza mall ABC counters sales personnel said that in previous years, one model of winter clothing, each model should have two or three pieces, less than mid December goods are not complete, this year each model has only one, there are still surplus. "11 months of a snow, cotton clothes sold part of the clothing has not yet started selling." Ms. Liu, director of Ji'nan Jin Dou children's wear, said. The down coats in the shop are unsalable, and at least two goods have been filled in the same period last year. After the wholesale purchase of new goods this year, it has not been sold out, let alone replenishment. If the same quantity is purchased, there will be at most 1/3 of the goods sold in previous years, and the goods sold are less than 1/3.

　 Group buying and online shopping are welcomed by mothers.

The installation cost is one of the important expenses for raising children. Many young mothers feel deeply about the rise in clothing prices. They also discussed this topic in some parenting groups.

A netizen said that her child had been three years old and 02 months. Besides the cost of education, the cost of buying clothes could reach 20% of the total expenditure of children. Now the rise in clothing prices has a big impact on household spending.

In order to deal with the additional expenses brought by the price increase, mothers have been using "killer mace". Some mothers buy children's clothing from the Internet. "Online clothes can be cheaper than half of the shopping malls and children's wear shops. Children grow fast and need not wear famous brands all the time, and the quality of children's clothing online is not bad." Some mothers also call for friends and go to the clothing wholesale market to buy children's clothing.

The girl, "Lin Lin"'s mother, said she joined four or five mother groups and two group buying groups. As long as there are group buying activities and discount information, mothers will notify in the group, then collectively sweep goods, and the price is also substantial.