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Max Chase Has Pioneered The Virtual Operation Of &Nbsp; Expanding The Market.

2011/1/7 18:12:00 74

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Max Chase & Amp; Win'S Virtual Enterprise Strategy

Cat chase

The group was founded in 1995 in Wenzhou, Zhejiang. The rapid development in recent years is a miracle in the industry. By the end of 2009, the number of stores in the United States has reached 2863, and the cooperative manufacturers have developed to hundreds. In Guangdong, Shanghai, Jiangsu and other places, more than 300 manufacturers have licensed production for the company, and have developed into a strong production base of nearly 50 million series of annual leisure wear.

At present, there are 1800 stores in China, forming a Chinese fashion apparel giant with its own brand and annual revenue of over 5 billion 217 million yuan, which is one of the leading enterprises in China's casual wear industry.

The group has been among the top 100 Chinese apparel industry for 6 consecutive years, and has been appraised by the National Federation of industry and Commerce for the past 3 years as "the top 500 private enterprises."

With the current scale of Metis Bang Wei, if it relies entirely on its own investment, it needs at least more than 1 billion yuan cost. Therefore, Metts bond has pioneered a path leading to upgrading and changing the mode of economic development in China.

As early as the start of business, the group took the lead in the domestic garment industry.

"Virtual management" mode

Instead of building a factory, they use the idle capacity of the society to take the road of brand chain operation through licensed production.

Under the good momentum of development, the United States has set this pattern unchanged.

Enterprise Strategy

Outsourcing the other links together, the team focused on designing and building brand influence, and achieved good results.

The United States is good at choosing brand image spokesperson, and Jay Chou, Angela Chang and other youth fashionable faces have a strong appeal. Through the creative brand promotion of public relations activities, the brand has rapidly promoted the popularity and reputation of young people in consumer groups, and has opened the market in China's two or three tier cities.

In product design and development, we also attach importance to the establishment and cultivation of designers with international standards, and design more than 3000 new styles of clothing every year.

In August 2008, the A shares of the US group were listed on the Shenzhen Stock Exchange.

At the same time, Wentworth Miller, the hero of jailbreak, was invited to endorse the brand new "ME&CITY" and try to locate the high-end clothing market and expand the new sales market.

The vision of the group is to build a famous brand in the world garment industry. The upstream and downstream industries of the industrial chain are built together to achieve the goal of achieving win-win results.

In 2005, the first museum of folk costume, approved by the cultural relics department, was set up in 2005. The museum has a total investment of about twenty million yuan and a total of more than 5000 pieces of valuable cultural relics.