Four Marketing Inspirations Of The Movie Let The Bullets Fly

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This movie describes a single green forest robbery Zhang Mu (Jiang Wenshi) who robbed the incoming county magistrate Bond's train without making money, in order to earn more money, posing as the county magistrate, finally defeated the powerful Huang Silang (Zhou Runfa decoration) story.

He adopted the following 4 major methods to achieve his goal.

At the same time, it left us 4 marketing people.

1, good at making use of customer resources and creating greater value.

The green forest robber Zhang Muzhi robbed the big swindler Ma Bang's train, but he was not very happy. In the process of interrogation, he found that the robber was a county magistrate who was about to take up the goose City, and the citizens of goose City did not know the new county magistrate. So he fought the idea of making use of this advantage to earn more money, and boldly made his decision to pretend to be a county magistrate. Although he was committed to Zhang Mu in the negotiation process, he was willing to give him all the money he earned after being the goose county magistrate, but Zhang Muzhi still preferred to do it by himself.

In the actual marketing of the enterprise, after the enterprise develops the customer, although it knows the strength of the customer and the resources it owns, few enterprises think or are willing to use the superior resources of the customers to work hard for their own regional sales targets.

Enterprises are more willing to believe in the verbal promises of customers' "will definitely recommend this brand". The final result is the embarrassing ending of manufacturers complaining each other.

Therefore, if the enterprise wants to gain a lot in a market, and can not fully listen to the oral promise of its customers, it must make good use of the advantageous resources of its customers. In the early stage, it will help the customers and themselves to set up the regional market and serve better for their own sales targets.

2, if you want to succeed in the new regional market quickly, you must get the recognition and attention of the local businessmen through the influential activities.

In order to get the initial recognition and attention of the Gothic people, Zhang Muzhi, a green forest robber, disguised himself as a goose City by the corpses of the followers drowned by Ma Bang De, and the people most hated and feared most. He then pretended to shoot the bandit crowd in the city square of goose City, which greatly aroused the people's initial judgement and recognition of their abilities.

In enterprise marketing, an enterprise enters an unfamiliar market. Enterprises usually rely on their customers' resources to work independently.

Finally, the agent quietly started for several years. Many local businesses did not know the existence of the product, nor did they know the sales situation of the product, let alone businessmen willing to distribute the product, because no businessman would sell a product that he was not familiar with.

Therefore, if an enterprise's product enters a new regional market, if we want to get sales volume and influence quickly, we must first get the attention and recognition of the regional market merchants to their products.

In order to quickly recognize and pay attention to the business, it is necessary to attract and arouse the interest of local businessmen through activities or events.

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3, through the campaign to convey brand positioning, establish brand differentiation.

Zhang Muzhi, a green forest robbers, came to earn money in the goose City. He abandoned the way the former county magistrate earned money: "to collect the money of the poor".

His position is to earn money from rich and powerful people.

He knew that before he could make money for the rich and powerful, he had to get the support of the local people first.

Therefore, he actively created and spread the image of "Qingtian" by shooting fake fake bandit and giving lessons to the people and instructing Huang Si Long's head, and so on, advocating that he was essentially different from the former county magistrate, not to collect and scrape civilians, but to make decisions for the people.

In the actual marketing of enterprises, many enterprises will not spread their own brand positioning information and reasons, so that many customers do not know the strategy and positioning of the enterprise, so they only think that the price of the product is too high or the price of the product is too low, resulting in small profits and other superficial phenomena, so they are reluctant to sell the products of the enterprise.

Therefore, if enterprises want to succeed in the regional market, they must clearly communicate the location of products through events or activities, so that local businessmen can fully understand the strategic intentions and direction of enterprises, and believe that the future of enterprises will be good.

Lay the confidence of businesses selling products.

4, in order to achieve the sales of local strong brands, we must first advocate the spokesman of the local market.

At the end of the movie, Zhang Mu Zi duels with Huang San Liang's great disparity in strength. In order to thoroughly defeat the "snake of the head" Huang Silang, he constantly throws the money to the common people, throws guns to the people, feint attack Huang Silang, and bind Huang Si Lun's surrogate and so on, constantly stimulating the weakness of human nature in the goose City, encouraging people to give up fear and bravely attack Huang Si Lun, and finally let Huang Silang fail completely.

Many enterprises are close to big brands when setting regional sales targets, but when they develop regional markets, they dare not touch the agents of local big brands, because they are too difficult or afraid of too much time.

Therefore, if enterprises want to quickly defeat or reach the sales of local strong brands in the regional market, first of all, the local substitute (the total agent) of the local biggest brands must first be dealt with. As long as their agents are in charge of your products, the local two or three tier businesses will sell your products so that the sales volume of the enterprises can match and exceed the big brands with the big brands.