Is The Customer God?

Customer is

The customer is always right!

Customer satisfaction is our pursuit!

These slogans are loud and clear, and they are also the guiding ideology of many enterprise customer management. However, in practice, they are lack of maneuverability: leaders will emphasize the importance of customer management in the general assembly and small meetings, but some employees suffer hardships. Salesmen must earn their customers' money instead of giving them to our respectable "God". Service personnel can not satisfy the special needs of every customer. No company can satisfy any special needs of any customer, because after all, enterprises are not welfare agencies, they must calculate input output, otherwise the enterprises will be finished, of course, when making a show is another matter.

Even the best companies will have oversight of customer service. Like Haier's events, these problems may be remedied, but the impact on customers is indelible.

So how do we do well in customer service? How to deal with the relationship between customer interests and company interests? First, we must recognize the nature of customer management.

There is only one God. There is a group of customers.

Whether Eastern culture or western culture, there is a God's existence. He is God in people's mind.

People want him to bring good luck to him, devout pious, unconditional obedience, selfless dedication, no regrets, even bad luck will find their own reasons.

There is only one God, and people pay the most to him. Although people are willing to give God unconditionally, it really is very little for people to pay, and can even be totally oral and immaterial.

Moreover, God is a person, even if people have to meet all his needs, he will have to satisfy him alone, regardless of actual pay or management complexity.

This is what we call God!

Compared with God, our relationship with our customers is completely different.

Customer is a group of people, God is a person.

Even if the needs of God are special, his needs are consistent, and the needs of customers are divergent. It is almost impossible to meet the different needs of every customer, because enterprises simply can not afford it, that is, enterprises can satisfy, and customers are also unable to afford to spend money. Therefore, even if they claim to meet different needs of customers, they must classify and choose their customers' needs, and do something for them.

Why should we regard customers as God?

The purpose of comparing customers to God is to flaunt our quality of service, even though it has a very clear intention.

Perhaps you would say that we are not so utilitarian, but it is undeniable why you should compare customers to God, not fear that customers will run away.

So the customer is God, not the purpose, the purpose or to retain customers. We take the customer as God as the guiding ideology, improve our service quality, improve customer satisfaction, and ultimately retain a steady number of customers.

So, put the customer as God, putting the cart before the horse!

Taking customer as God as the slogan, pursuing customer satisfaction is a means, not an end.

Enterprises need to be regarded as God's customers to generate profits, blindly treat customers as God, blindly curry favor with customers, and how to survive. We improve the quality of service and pursue customer satisfaction, the most fundamental purpose is to attract customers to come again.

So how can enterprises improve customer loyalty?

God is scarce. We need to be scarce.

In fact, merchants and customers say that it is not necessarily who is God.

It is accurate to say who is scarce and who is God.

Obviously, people are usually loyal to God, not God, loyal to everyone. This tells us that if a company wants to be a "God", it will not worry that customers are disloyal.

Monopoly industries are scarce. They never regard customers as God.

Like the "iron boss" in the Spring Festival, it has become the role of a thousand fingers. Even if you are not satisfied, you have to go by train. There is no way: he is scarce. He is God.

Obviously, SMEs can not manage customers like monopoly enterprises.