The Time For Exhibition To Be Moved To March -- Four New Ideas Of This Year'S Acupuncture Association

As an annual

The exhibition time was moved to March.

Before that, the time of the Chinese Acupuncture Association was February or April. This year, it can enter the golden month of March. The textile business association of China, Yu Yue Nan, who is responsible for the investment promotion of the Chinese Acupuncture Association, said that this will have milestone significance for the needle industry.

For exhibitors, the exhibition will be changed to March, which means they can finally live a good year.

Yu Yuenan said: "when the exhibition was held in February, many enterprises said that they could not have a birthday to attend the exhibition.

Moreover, the time for selecting and arranging the exhibits is also very intense.

In April, many enterprises could not get enough orders at the first time, leading to the stagnation of the whole industrial process.

Therefore, the exhibition time becomes March, which is a great news for exhibitors, and it is also a good change for the organizers, reducing the situation of the exhibiting enterprises.

Apart from the changes in time, there will be many bright spots in other aspects.

Zhang Jun, who is responsible for this exhibition, told reporters that the large brands in the exhibitors increased significantly compared with the past.

"There are two reasons for such a situation. First, because of the different positioning of the exhibition, most of the exhibitors come to promote their brand as the goal, create their own brand value, and create their own brand sales channels.

On the other hand, the organizers have intensified their efforts in the field of brand promotion, hoping to create the own brand of the brand through the brand image of the exhibition.

Zhang Jun said.

Activating channel docking

Exhibition activities will focus on the word "Shang".

The organizers will invite the heads of the department stores and exhibitors to interpret the channels together, and organize the dealer conference and Summit Forum, the home textile business e-commerce operation innovation and cooperation forum, and join the commercial real estate to carry out the grand ceremony of the brand alliance.

At the same time, the organizers will also invite other industry sales elite to come to introduce advanced sales and marketing experience in other industries, and fully reflect the characteristics of "Shang".

In recent years, the participation of industrial clusters has always been a major feature of the Chinese Acupuncture Association. This year, industrial clusters are still actively participating in the exhibition. There are also some enterprises that have formed scale to differentiate from industrial clusters and take a more comprehensive display in the form of brands.

The 4 branches of the business association will also work together in the exhibition, the board of directors and all kinds of dealer forums. The support for low-carbon environmental protection will also be reflected in the exhibition. The organizers of the exhibition advocate that everything should start with me, set up an environmental booth in the exhibition hall, introduce the low-carbon environmental technology and products of enterprises, and set up the chest recovery box, promoting environmental protection, at the same time enriching the service function of the exhibition.

Encourage exhibitors to personalize Exhibition

With the expansion of the exhibition scale, exhibitors' ambitions are also gradually expanding.

Facing the first mid March, many enterprises are holding up their strength, so the competition for large and well located stands is fierce. Many people want to push the enterprise to a new height with the help of this exhibition.

For this phenomenon, the organizers adopted a reasonable scale for exhibitors in accordance with the ability of enterprises to set up the scale of exhibitors.

"This way is based on the scale of enterprises, business models and operational capabilities and other factors, giving them the most reasonable suggestions on display.

We hope to truly achieve sustainable development. If an enterprise is too invested in an exhibition, resulting in unnecessary waste of resources, it will also be a great loss to our exhibition in the future.

Yu Yuenan said.

Rational product layout is another great achievement of this exhibition.

In the past acupuncture and other similar exhibitions, due to the influence of the industry development mode, the display of large quantities of similar products to a large extent affected the quality and appreciation of the exhibition.

According to Zhang Jun, the product layout of this year's needle shop is the most comprehensive and average in recent years, and all kinds of products occupy a fairly large exhibition area.

Meanwhile, in the layout of the exhibition area, the organizers gave the exhibitors full freedom, and combined the commonness of underwear, home furnishing and home textile products to create the concept of home, so that the ornamental performance was improved comprehensively.

At the same time, the exhibition also provides favorable conditions for leading enterprises in various industrial clusters.

All along, the industrial cluster is the heavy industry in the industry, and the complete industrial chain guarantees its stable and rapid development.

On the other hand, the strategy of focusing on creating regional brand names restricts the growth of individual enterprises, which is reflected in the exhibition.

"In the past, exhibitors of industrial clusters have unified standards, and there is no obvious difference between the layout and titles of the exhibition areas.

But this time, we will no longer have such restrictions. We hope that all enterprises will demonstrate their own personality while demonstrating the ability of industrial clusters.

I believe that the presence of leading enterprises in industrial clusters is absolutely beneficial and harmless to the entire industrial chain, and the growth of enterprise capacity is the best way to improve the overall strength of the cluster. "

Zhang Jun said.

Differentiated competition platform

Despite the fact that the exhibition has already entered the stage of ending, the problems exposed still cause confusion to the organizers.

In 2010, affected by the financial crisis, the economy has not yet stabilized, and faced with many pressures, such as inflation and raw material prices, many enterprises have suffered unprecedented difficulties.

"The price of raw materials and inflation, these problems have great impact on enterprises. In the face of these problems, they do not know how to fix prices. Under such circumstances, it is likely that the more sellers will be paid, the more they will lose."

Yu Yuenan said.

In fact, for enterprises, the high or low price of raw materials is not the most direct impact. The real problem is that it has a large unstable volatility. Large enterprises can temporarily raise the safety of the industrial chain by stockpiling goods, while small businesses can only choose to wait and see. This also adds a bit of uncertainty to the way of business management.

In addition, homogenization competition is also an urgent problem to be solved.

Regarding the homogenization competition, Yu Yue Nan gave a very vivid example: "competition among enterprises is like fighting for people. The healthy competition is the competition of two people, and we need comprehensive strength, strength, strategy and so on to win the competition.

And now the competition environment is 20 or more people fighting in groups, no strategy and method, see who beat who, all by brave.

Although the example is exaggerated, it is indeed a true portrayal of homogenization competition. Many enterprises are faced with unprecedented difficulties due to irrational homogenization competition, and even fail to recover.

"What really drives the market and enterprises is differentiated competition, and this differential competition refers to two aspects of product and business mode.

In the past, homogenization was the most obvious phenomenon in the exhibition, and the aggregation of similar products was clear. This is another important reason for the huge pressure on the whole industry in the context of rising prices of raw materials.

Therefore, we hope that through the platform of differentiation competition, the enterprises will be able to realize the real source of the problem and find a suitable development mode for them.

Yu Yuenan said.