Fans: There Are Stories About Star Products.

Van Clive recently announced that sales in 2010 amounted to 2 billion yuan, and clothing sales increased three times to 30 million.

It is understood that in the spring and summer, the 29 yuan VT and 59 yuan canvas shoes products contributed to the annual sales performance. The sales volume reached 4 million and 3 million respectively, attracting nearly 2 million of the new users.

VT and canvas shoes are the embodiment of its "people's fashion" concept, maintaining high price performance and a certain sense of fashion.

With the hot selling of VT and canvas shoes, VCM is constantly adjusting its marketing methods.

In May 2010, the VT channel, which was launched on the first time, promoted the sale of a single product on the homepage channel navigation bar in this way.

After that, it gradually expanded to canvas shoes, stockings, snow boots and other special channels.

VT products have increased several times

The first time anyone tried to make a T-shirt was in July of 09, when he used a 79 yuan /3 suit gift box strategy.

Despite the good sales volume, customers found that although the form of the package is cheaper than the actual unit price, it is still the threshold for attracting new users.

In 2010, van der main took a long time to think about what price could make consumers order without thinking.

It was decided that the price of VT would be set at 29 yuan before the product was launched. The price close to the bottom line is purely for attracting new users.

After the first batch of 150 thousand VT products were put on shelves, the sales volume was far more than expected, and it was urgent within 3 days.

Due to exceeding the estimate, we failed to arrange enough workers and production lines to provide production. After 150 thousand, the goods were not supplied in time, resulting in 2 weeks' discontinuation of the goods, and consumer complaints continued to increase.

Later, van Clive quickly replenishment to suppliers, and the company publicly apologized to consumers and promised to cash in on the compensation.

At the end of May, the phenomenon of cargo break was basically solved.

It is understood, including

In 2011, the company will further increase its design power and launch more than 2000 patterns with hundreds of designers to maintain the same price level, the official said.

It is understood that the preparation of VT product design has begun in the first half of 2010.

Spanish team build canvas shoes

The launch of all canvas shoes originated from an accidental discovery in the past.

Chen found his niece was

In 2010, Vinci began working with Actionshoes, the Spanish design team, to create five series, hundreds, thousands of colors, canvas shoes from classic foundation, college style to retro nostalgia, sports color and rock and roll style, each of which contains variations and neutral colors in simplicity.

In detail, we use the fresh lattice inside, the creative VANCL logo, the new anti slip sole design, the new season graffiti insoles, including the graffiti style packaging box, taking care of the users' care very carefully.

This studio called Actionshoes focuses on the design of young people's fashion costumes, mainly in the strong sense of the city style.

They have served ZARA, PULL&BEAR, BERSHKA, MARIAMARE VANCL, etc., and have international experience in footwear design.

The design team is made up of a group of young, enthusiastic talented designers. Among them are leaders of European street culture, more than 100 trains and 500 wall graffiti records, and professional fashion analysts and designers who present the most sophisticated fashion design accurately.

Internet sharing to mobilize the enthusiasm of suppliers

Through the Internet advantages, van customer's resources have fully integrated the resources of the apparel industry, while the sales volume has been growing steadily, providing the same profits for the suppliers to cooperate with the famous brands.

So many suppliers who serve the famous clothing brands compete with Vic.

In the quality of production, the production line and material processing of VANCL products are not sacrificed because of low price, and the same quality control level is maintained with the big brands.

For example, when launching VT products, fan Ke Cheng products integrated the strengths and weaknesses of each supplier and integrated them. According to the material level, sewing level and printing level, the best factories in each field were selected to cooperate to ensure the excellent quality of the products.

VT has a total of 6 suppliers and 7 suppliers. One of them is a large domestic knitting supplier, which is supplied to UNIQLO, puma, Nike, Adidas and other brands, with a size of 40 thousand people.

Canvas shoes factories have production experience for ZARA, CONVERSE and other international first-line leisure brands.

According to the person in charge of the company, the cooperative brand suppliers are linked to the real time sales volume of VANCL products. The factory has a large screen, which can grasp the sales situation of the products in real time, and arrange and adjust the production rhythm according to the sales level.

And this is almost impossible in traditional enterprises. Suppliers are simply the source of production, and the awareness of sales is often lagging behind.