The Story Of "Porridge Queen"

The Sichuan people are humorous. When they mention Shuangliu County, they immediately make a joke: the voice of the sky and the porridge of the ground.

A rare restaurant is so amazing? I came to the double stream to inquire about the truth and the truth with curiosity.

Unexpectedly, the "porridge king" who made the best rice gruel business is actually a pair of laid-off couples who have not many cultures.

By selling porridge, they had millions of wealth in just five years.

How is this miracle of wealth created?

Failure is nothing. Failure means giving you a chance to come back again. Sister Li is called Li Chunhua. She and her husband Gu Qiang are both people in Chengguan Town, Renshou County, Chongqing.

Both husband and wife worked in a factory, but businesses were depressed, and they both laid off in 1992.

After experiencing the pain and hesitation in the early days of laid-off, the husband and wife set up a smoke stall near their house and began to work hard.

By 1997, they had accumulated about 200000 yuan in cigarette business.

But when Li and her husband planned to buy a big house, they were almost killed by an unexpected disaster.

One day in December 1998, a friend rushed to find Sister Li and said to her in mysterious terms, "elder sister, I have a friend who is a tobacco factory. He can pick up the goods directly from the factory, and the purchase price is much lower than that of the tobacco companies. I suggest you purchase from him."

Sister Li asked doubtfully, "can you guarantee the quality of the cigarettes?" "I dare to deceive others, and I dare not lie to your eldest sister! Soon after the Spring Festival, cigarettes are very tight. If it's not for friends, then I won't bother to help you so much!" the friend promised.

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Friends have been sent away, and the couple have seriously discussed: seeing the Spring Festival coming soon, there must be more people in wholesale smoke, if not.

However, nightmares are coming soon.

Two or three days later, some of the people who were buying cigarettes rushed to the door to ask for a refund. Others reported to the local business administration that she was selling fake cigarettes.

Soon, business executives came to seal Li's cigarette and deal with her at the same time.

After careful investigation, the business executives confirmed that she was a victim and did not deal with her.

However, after this tossing, Li sister, who originally had a deposit of about 200000 yuan, not only became a poor egg but also had a debt of about 200000 yuan.

And the friend who first introduced her to buy cigarettes has disappeared for the time being.

Faced with such a blow, Sister Li, who was heartbroken, tears all over her face all day.

The creditors rushed to her home to ask for debts two days later.

One afternoon, Li and his wife beat their mouths to make one.

"But what do we have to turn over? There's no money left, that is to sell porridge, but also the cost."

The husband sighed and said.

Porridge? These two words, like a bright light, lit up the chaotic mind of Li Jie. Why can't we sell it?

In order to persuade her husband to sell porridge, Miss Li did not lose much breath.

In the end, her words touched her husband: "a bowl of porridge, if you earn a few cents or a dime, you can make money if you measure up."

Failure is nothing but failure is a chance to give you another chance. "

The husband finally agreed to sell porridge.

But he did not want to sell it in Renshou County because there are many creditors here, and they must not be clean.

So the couple decided to go to Tibet.

Because it is impossible for creditors to find such a long distance.

In the spring of March 1999, Li and his wife came to Chengdu and were going to Tibet from here.

However, when the couple asked about the price of the ticket, they were dumbfounded. A ticket from Chengdu to Lhasa would cost more than one thousand yuan.

If you travel by car, you will arrive in Lhasa a week later.

But Miss Li's heart is bad, and she has high blood pressure. She can't ride a long-distance bus at all.

Hesitant, they stayed in the vicinity of Chengdu Shuangliu Airport.

During those days, the couple decided to sell porridge first in the Shuangliu County near the airport.

Next, they ran the broken feet and rubbed their mouths before finding a 6 square meter facade in the middle road of Shuangliu County, and rented the annual rent of 3000 yuan.

After all the formalities, their money was used up.

Gu Qiang had to sneak back to his hometown and borrowed more than 6000 yuan from his relatives. With this sum of money, the couple invested 15 thousand yuan, and the dilute restaurant finally opened.

Have you ever had porridge for longevity? Have you ever had the beauty and porridge?

Porridge is really not easy to sell. The couple start early and do it, but the business in the dilute restaurant is not good.

After opening for three months, it lost 3000 yuan.

In the face of all this, Li Jie was anxious to sleep.

She understood that going on like this would not only make money but add new debts.

One day, a businessman from the industry and Commerce Bureau came to collect the management fee.

The comrade only said a word, and he got rid of Sister Li: "opening the hotel, we must change our business philosophy and have the sense of innovation."

Li Jie does not know much about "idea" and "innovation".

But she understood what it meant: to change, to succeed, to remain unchanged.

How did it change? In the evening, the couple lay down on the "bed" on the "bed" of a couple of stools.

Sister Li said to herself, "it's a Chinese tradition to have porridge in the morning, so it's not feasible to change rice at noon or in the evening." "yes! Why can't we make porridge as a dinner?" my husband is also excited.

As soon as the train of thought is opened, the couple will explore in this direction.

Li Jie thinks: it is feasible to have porridge at noon.

There are two reasons: first, now that life is good, people are fed up with big fish and big meat. Drinking porridge is refreshing and refreshing. It is necessary to have some porridge. Two, if porridge is eaten as a meal, it must change some characteristics. "Vegetarian rice" must not satisfy the needs. Only by bringing forth new ideas and improving the varieties of porridge, can we produce nutritious and delicious "porridge", such as "fish porridge" series, "Bacon rice gruel" series, "turtle dove porridge" series, "fat intestine porridge" series and so on.

In addition, all kinds of dishes can be allocated according to the characteristics of porridge.

In this way, the dietary characteristics of the meal were integrated into it.

Porridge is no longer a small profit industry.

The couple thought more and more excited.

On the second day, they began to separate their actions. Her husband, Gu Qiang, was responsible for "research", which was to cook porridge; Li continued to study "strategic issues".

In order to create her own porridge brand, she took a simple and easy name for her porridge -- Li Jie's porridge king.

The husband and wife perform their duties and cooperate with each other.