Ningbo Enterprises Try Water Micro-Blog Marketing

FOTILE kitchenware micro-blog home page.

If you haven't weave your neck, you are a bit behind the times. If you don't know what a "collar" is, you will be OUT.

The past year has been called "the first year of the year round the neck". This 140 word word processing or image, which can be updated anywhere on the mobile phone, is surging.

The number of micro-blog covered by Sina and Tencent has exceeded 120 million.

stay

New ways of marketing, companies are wearing "biff".

A few days ago, Sacon group announced its official interactive platform "kitchen seven treasures" Sina micro-blog.

"This marks the official trial of Sacon's new media marketing" wet marketing. "

Liu Chunhua, executive vice president of Sacon group, said that the establishment of trust relationship with consumers through the community communication on the Internet represents the direction of brand marketing at present and in the future. "Wet marketing" means aggregated a group by Social Software, and pformed it into a follower of the brand in a moderate way, giving consumers the power to encourage them to contribute and share in a creative way.

Apart from Sacon, there are more and more companies in Ningbo trial marketing micro-blog, and others are sending micro-blog to micro-blog.

Bo Yang Group, FOTILE kitchenware, AUX group and so on are early Sina micro-blog officially certified Ningbo enterprises.

Bo Yang Group in micro-blog marketing can be said to be a full bloom, its brand "Bo Yang home textile", "Tonlion", "fun" and so on, have opened Sina micro-blog.

Dai Chengqi, general manager of Tonlion division of Ningbo waldoran Fashion Technology Co., Ltd., told reporters that Tonlion has launched an official micro-blog and a micro-blog dedicated to launch activities. Since March, the first "collar" has been woven, and Tonlion official has reached 3328 fans.

FOTILE kitchenware Co., Ltd. has launched FOTILE embedded kitchen appliances, micro-blog has reached 2235 fans.

Not to sell goods, mainly to promote corporate brand.

"The reason why we like to knit our neck is because of the help.

"FOTILE opened micro-blog not only to release promotional information, but also to communicate with consumers more directly and conveniently."

Wang Jun, the marketing manager of FOTILE kitchen utensils, said micro-blog is a new window for enterprises to create their own image and promote products, but it also has convenient communication with old customers and potential customers.

At present, the Ningbo enterprises that start micro-blog marketing are not only concentrated in the field of clothing and home appliances, but also some Internet companies themselves engaged in Internet marketing are also more keen. The green shopping mall and the online shopping mall have opened micro-blog.

Moreover, most of the enterprises engaged in micro-blog marketing are mainly promoting brand and attracting popularity, and selling "things" directly.

On the micro-blog of Ningbo household electrical appliance enterprise, there are raffle information, industry information and household appliance knowledge.

Micro-blog in clothing enterprises is more fashionable, and even remind you to keep warm when cooling down.

Micro-blog affects corporate spokesman {page_break}

In March last year, Wu Dingwei, general manager of numerous Internet Company Limited, who invested in IT field for many years, invested in the online shopping platform of "green shopping mall", and then opened Sina micro-blog, a "green shopping mall".

"After micro-blog has been launched, some consumers who have already purchased the goods will provide the most truthful information to other consumers through their" personal statement ".

Wu Dingwei said micro-blog is shortening the distance between merchants and consumers, and the information released on micro-blog has more reference value and credibility compared with all kinds of cold hard advertisements.

"After a micro-blog comes out, there may be many fans to help pform, the impact will be great, micro-blog brings popularity growth is very direct.

Micro-blog can guide customers to Taobao's official store and shop.

Wu Dingwei said that micro-blog can also directly bring sales, and sell everything on micro-blog.

This year, the company will invite someone to take care of sina micro-blog, a green shopping mall.

"Good business micro-blog is like a spokesman for an enterprise."

Wu Dingwei believes that micro-blog has also become a good platform for enterprise crisis public relations and event marketing. For example, in the "two oxane storm" of shampoo for overlord, on the day of the crisis, the overlord group immediately opened the official micro-blog, and released 17 micro-blog messages in more than 3 hours to convey "product safety" information to consumers.

"Last year's Hunan Jin Hao tea oil incident came out, and the company released the information through official micro-blog in a timely manner, making the crisis public relations."

He also cited examples.

Real name playing micro-blog Ningbo entrepreneurs do not give strength

Reporter search found that since August, Sina, Sohu, Tencent and other micro-blog have been born since August, only a handful of Ningbo enterprises have opened micro-blog. Compared with some of the domestic micro-blog enterprises, the number of fans of Yongqi micro-blog is not large, while the real name of micro-blog's boss is few.

Reporters found that after the opening of micro-blog, the largest number of fans AUX group, "AUX AUX air conditioning" Sina micro-blog fans 18457.

Nevertheless, it is still inferior to some domestic enterprises.

Like a COFCO micro-blog's "COFCO good life" attracted more than 230 thousand fans.

If placed in the traditional media age, it would be hard for an enterprise to attract the attention of such a large number of consumers.

"At present, there are not many enterprises that test micro-blog in Ningbo, but they are still in the initial stage."

Huang Jiangwei, a famous marketing expert, thinks that micro-blog is a better marketing platform for enterprises. Every enterprise should attach importance to micro-blog.

If the enterprise has its own official micro-blog account and the enterprise leader has a personal account, both the business account and the personal account can be used to publish the enterprise related information, helping the enterprise to improve the corporate image and promote the enterprise brand.

How can micro-blog take the road of business opportunity marketing?

Huang Jiangwei believes that, as a whole, the pace of domestic enterprises to start with micro-blog marketing has just started, and is still in the test stage.

Effectiveness evaluation and profit model are still being explored. Many vague understandings have not been clearly defined.

For example, what is the difference between micro-blog and micro-blog in comparison with celebrities? What characteristics and principles should be emphasized in the contents and ways of delivery? These are only a few enterprises exploring and discussing in practice, and many domestic enterprises have not yet realized the huge business opportunities that micro-blog contains.

It can be said that in the next stage, who can attach more importance to the great value of micro-blog, and who can explore the micro-blog marketing road suited to its own characteristics earlier, and who will be able to get a substantial return on this "new continent".

"First positioning, keeping feet, attracting more effective fans, shifting from hunting marketing to animal husbandry marketing, moderately planning activities and amplifying effects."

He thinks that the way of micro-blog marketing should go like this.

"Micro-blog is also a double-edged sword. Micro-blog can win good reputation if it is well used by enterprises, otherwise, it may be entangled in a negative" collar "that forwarded N times.

People in the industry remind Ningbo enterprises that the emergence of new things will often be accompanied by both sides of angels and demons. Ningbo enterprises should be good at weaving "collar" and play a positive effect, and handle negative effects in a timely manner.