White Collar Single Store Monthly Sales Exceeded 6 Million 150 Thousand Yuan Behind

Original

Design

6 million 150 thousand yuan! This figure is probably a family.

Miracle without bubbles

In China's retail industry, which is filled with every corner of the atmosphere, China's first tier brand of white-collar workers has continuously created a business miracle belonging to China.

From the beginning of its founding, the unique brand philosophy of white-collar workers and the management strategy with distinct personality have been highly sought after.

Constantly create exciting business stories, constantly refresh business records, single product sales of 480 thousand yuan highest record, single day sales of 1 million yuan records, and now it has created remarkable monthly sales of single store sales of more than 6 million yuan.

In the language of white-collar workers, it is called "pure sale".

The so-called "pure" means not to use the promotional means such as discounts, purchase gifts, vertical reductions, points, rebates and other promotional means to deliberately increase sales.

And "impure" is achieved through promotional means of high sales, only glossy surface, digital brilliant, a large number of bubbles and pseudo prosperity.

Take the sales promotion method as an example. When customers use the coupons to make purchases, the amount of the coupons is the unreal sales data, that is, the bubble.

It can not objectively reflect the true level of operation of shopping malls and brands, but also mislead them to be blindly optimistic and overestimate their sales situation, which is nothing less than chronic suicide.

Competition in China's market economy is becoming more and more intense. More enterprises will crave for high sales figures in 2011, which will make the bubble bigger and bigger.

And the capital that is not profitable is also eyeing the young Chinese retailing and fashion industry.

The listing is constantly being mentioned, and the listed retail companies is driven by the rising demand for performance to turn every gauge into gold. In order to achieve this distorted capital target, manufacturing activity has become the key word of the department store industry in 2010. It is surprising that the intensity of the activity seems to bring people back to the business environment at the end of the last century, which is against the commercial trend that makes customers fully experience shopping fun.

Style insisted on the value of return

In China's clothing industry, there are few brands with unique style and brand DNA. White-collar workers should be considered as one of the most personalized brands.

Miao Hongbing, the founder of the white collar brand, once had a famous saying, "brand is the continuation of style". Most people do not necessarily understand when they nod their heads, but a simple sentence carries the ability of persistent patience and resistance to all kinds of temptations.

The brand style design that often appears to be immediate is strangled in the cradle by the mainstream style of the market, which may only be the clearest in the mind of the authorities, and no one else can understand it.

In the first month of 2011, the 6 million 150 thousand sales performance created by the white collar brand Yansha store was the result of the persistence and continuity of brand style for many years.

"The customers that you approve of must be directed at you. Sometimes they are rushing to the product. Sometimes they are rushing to the service. Sometimes they are rushing to a feeling". The manager of the Yansha store, who has been working in white-collar for 12 years, is truthful.

{page_break}