Clothing Store Information Collection And Promotion Management

Terminal is king, for clothing and footwear industry,

Through this window, the enterprise can display the brand to the customer, let the customer experience the brand connotation of the enterprise practically, at the same time, the company can also collect the customer's demand information, consumer's preference information and market change information through this window, so as to assist the product designer to design the product according to the customer's needs, help the market department make the correct market strategy, and urge the product to better meet the customer's needs.

This requires the headquarters and the store manager to communicate at any time to guide the work of the store and to collect information through the terminal stores.

Products in stores are hard to sell if they are merely placed on shelves, without the efforts of purchasing agents.

Store

Each of us has different understanding of the fashion. It also has different preferences for clothing styles and colors, and is sensitive to fashion. Therefore, we must ask the shop manager and guide to have the insight of fashion and become an expert in fashion.

In the sale of terminal stores, the shopping guide is in a position similar to that of instructors and nannies. We must familiarise ourselves with the characteristics of products, the combination of products, fit for the crowd, and so on. Only by fully familiarity with these information can we give customers a reasonable and sincere understanding so that customers can afford to pay for them.

In addition, the store manager of the terminal store must shoulder the responsibility of managing the shopping guide.

In addition to the supervision of attendance, we should also guide their enthusiasm, give full play to each person's expertise and form team cohesion.

It is required that every salesperson's sales performance and work attitude be well understood as a reference standard for evaluation.

At present, all the requirements mentioned above can be achieved by relying solely on the personal capability of the store manager. The information management system must be relied on to collect information and quickly upload information to the headquarters, so that headquarters can analyze the operation of the terminal stores, market conditions and consumer preferences, and formulate relevant market strategies to cope with the market changes.

When the salesperson in the shop sells products, they can get the information and the best matching scheme immediately through the information system, so that they can give more sincere and effective suggestions to the specific customers, touch the hearts of the customers, and conclude the paction.

In addition, through the store system, the store manager can keep abreast of the sales situation of each shopping guide, who has achieved sales targets, who has not reached it, who has arrived at work on time, who is late and has left early, and so on, can be clear at a glance, so as to effectively manage each specific person and enhance the sales ability and cohesion of the team.

For clothing and footwear enterprises, it is very important to choose a suitable and practical POS system.

However, at present, most of the software systems used by terminal stores are based on C/S architecture, which can not realize the interconnection between headquarters and stores, and can not achieve real-time communication.

And the input cost and maintenance cost of information system are too large. It is also the main reason why business owners are hesitant to choose the system.

Now the update rate of electronic equipment is changing rapidly. The birth of touch screen is very convenient for operation. It is also a major trend in the future. It can not achieve perfect support for the POS system used by terminal stores now.

I have been working in garment industry for more than ten years, and I have met many clothing software.

ORACLE,

In terms of practicability and cost performance, our clothing and footwear industry should choose the information system based on their own reality and choose some software companies specializing in the development of application software for clothing and footwear industry, which is professional and practical, and the price can be accepted.

This type of software company is not many, and its strength is even less. Fu Fu software is a good choice. Using the FYERPA8.0 online retail platform developed by it can really solve many problems of terminal stores.

In addition, there are also some professional software, which should be good, but it has not been used practically.

All in all, whether it is SAP or the choice of friends, Kingdee or rich friend software, the garment industry must be cautious. If you choose the software system that is not suitable, it will not only cost the cost, but also drag it down, which will hurt the growth of the enterprise.