From "Big Home Textile" To "Big Home" -- Home Textile Industry: An Unusual 2010

In 2010, the world economic situation is complex and changeable.

Industry focus

From "big"

From the 2010 China International Home Textiles and Accessories Expo and the 2010 Shenzhen international home textile exhibition, we can see that most of the exhibitors are moving towards the direction of large household.

This point can be more clearly reflected through the arrangement of the booth of Shenzhen international home textile exhibition.

The overall home simulation room of Zha Da cloth plays the most important role in home furnishing space; Yuan Chi Cheng makes great efforts to create the overall Chinese space with cloth art, furniture and accessories; Louis hall, in the exhibition hall of the simulated home scene, besides the common space such as the living room, bedroom and so on, even the details of the porch are not let go.

In the future, a home textile enterprise can provide consumers with personalized overall space design.

This fashion concept exhibition from home textiles to large household development has undoubtedly created a new fashion trend for the whole industry to consume household furnishings and soft adornments.

In March 8, 2010, the first forum of Shenzhen international home textile exhibition was held on the theme of "large household chain integration".

From a single cloth curtains, to home textiles, to large household is the inevitable trend of social development. Nowadays, large household should not only satisfy people's hard functional requirements, but also satisfy people's soft fashion aesthetics, artistic enjoyment, cultural needs, style collocation, overall collocation, and even personality performance.

Now the reality of the market has begun to move towards big home, big chain and big convergence.

Furniture market, home decoration company, bedding company, department store retailer, clothing enterprise and so on have entered the large household retail market, proving that the era of big household has arrived.

2010 China International Household Textile Product Design Competition interpretation of "new Chinese style"

Around the theme of "new Chinese", the entries of China International Household Textiles Design Competition in 2010 were creatively interpreted from the aspects of international fashion application, brand style and product design. Although some of the works still had some problems, the role of the big competition in improving the design level of domestic textile and upgrading the new level of "China created" were unanimously affirmed by the judges and experts.

Embodying the new Chinese style mainly includes two basic contents: first, the interpretation of the traditional Chinese style and culture in the current era; and the two is the contemporary design based on the full understanding of contemporary Chinese culture.

The new Chinese style should not be pure element stacking, but through the understanding of traditional culture, the combination of modern elements and traditional elements, to create the traditional flavor with modern aesthetic needs, so that traditional art can be properly reflected in today's society.

Compared with the past, this product design competition has the most outstanding characteristics. First, the quasi designers of art colleges this year are more involved in the product design competition. Some students' works are practical and innovative, which has changed the pattern that the designers basically participated in the product design competition in the past.

In addition, in the past, the entries were generally commodity design and more products. In 2010, there were many innovative designs, whose design was based on products and higher than products in terms of thinking and expression.

Especially young designers, design thinking is very active, the design space has been very effective expansion, this year home textile design has even appeared for outdoor design of home textiles supplies, and from the "happy farm" game inspired design.

Two, the category of entries is more extensive than ever before, covering a series of combinations of bedding, towels, blankets, craft Patchwork and table decoration, including the cloud brocade series selected by Nanjing brocade Research Institute.

Three, the number of participating countries has increased. The 5 pieces of handmade works from the United States, South Korea, Japan, Finland and Switzerland participated in the competition.

Low carbon and environmental protection are popular.

* 2010 China International Home Textiles and Accessories Expo exhibition hall, whether it is Meng LAN, mercury, dinosaurs, Vico, Kasen and other bedding enterprises, or Fu Tian, Yaguang, Jie Liya, cotton fields and other towel enterprises, have done a good job in green and low carbon.

Ningbo VICCO Home Textile Co., Ltd. has experienced this time in a natural way. In the specific plan, it is in line with the concept of Bordeaux grape manor, reflecting its own products.

In recent years, the development of new products of mercury home textiles has been focused on low-carbon development.

Many enterprises have revealed that due to the restrictions on the selection of home textiles, they mainly control printing and dyeing, from printing and dyeing to reactive printing and dyeing, so as to ensure that the products meet the trend of low carbon and environmental protection.

In this year's home textile exhibition, many enterprises recycle the booth as much as possible, build materials, use green building materials, environment-friendly coatings and accessories, decorate and decorate with environmentally-friendly light materials, advocate green environmental protection, save as much as possible when printing promotional materials, and control noise pollution as much as possible.

In today's prevalence of low-carbon slogans, Chinese enterprises' environmental attitudes are also increasingly concerned by the international community. Similarly, the Shenzhen home textile exhibition held in March 7, 2010 has also created a trend of "environmental protection, low carbon and health".

Hangzhou big wave tau yarn promotes their towel embroidered curtains at the exhibition. Towel embroidery has both flocking and visual appearance, and will not overflow with particles. It is also a good environmental protection technology.

The "China needle Association", as an exhibition with appeal and influence in knitted underwear and home textile industry, is also trying to guide the whole industry and enterprises to go down the road of carbon and environmental protection.

For the exhibitors in the "Chinese Acupuncture Association", low-carbon environmental protection must meet the following three conditions: first, enterprises should lower the carbon economy in the production process; two, products are low carbon and environmental protection; three, low carbon exhibitors.

In the ninety-second "China Acupuncture Association", the environment-friendly products with bamboo fiber as the main material were very eye-catching. The Tianzhu industry alliance and the towel family and other enterprises showed the latest environment-friendly technology products containing bamboo fiber, and won the praise from visitors and buyers.

In August 24, 2010, the 2010 China International Knitting Expo was held in Shanghai.

"Low carbon and environmental protection" is a major theme of this exhibition. All brands have added scores to the brand through the display of environmentally friendly functional products, which has attracted the attention of many professional audiences.

Functional home textile has become an important direction in the future structural adjustment of home textile industry.

In December 4, 2010, 2010, functional Home Textile Forum was held in Jiangsu's Haimen bridge.

Under the leadership of the China Textile Industry Association, the conference was hosted by the China Household Textile Industry Association, the China Chemical Fiber Industry Association, the China Cotton Textile Industry Association and the China printing and dyeing industry association.

To convene this forum, first is the need for industry development.

In the ten years since 2000, the home textile industry has met the needs of the market and obtained tremendous development.

Next, the industry should shoulder the responsibility of improving the quality of life of our citizens, that is, to make everyone live better and healthier. So now is the right time to discuss the development of functional home textiles.

Two, the consumers put forward higher requirements for home textile products, especially for the functionality of products.

Third, this is the expectation of many home textile enterprises. Apart from the relatively complete production chain of Towel Making Enterprises in the home textile industry, there are only some weaving and sewing links for bedding and sofa cloth producers.

Therefore, the research and development of new products in the home textile industry has been greatly restricted. It is particularly urgent to speed up the linkage between the upstream and downstream industries.

Functional home textile is of great significance for structural adjustment and industrial upgrading, and it is also an important direction for the future structure adjustment of home textile industry.

The special function of the functional home textile products, the difference of consumption and the diversity of the market make it relatively complex and high-end in technology.

How to make the quality, price and function of functional home textiles suitable for diversified consumption needs is the most important foundation.

Secondly, it is a more complicated subject to let consumers understand the quality and standards of functional home textiles in the fastest, most direct and in-depth way.

Three, we must respect consumers and avoid excessive publicity.

Only in this way can the functional home textile industry develop steadily and healthily.

2010 China International Home Textiles and Accessories Expo shows many new products and functional products with certain scientific and technological content.

These products not only create more business opportunities for suppliers and buyers, but also bring high quality life to consumers.

In terms of health function pillow, the smart pillow, sleeper, luxury pearl pillow, Vico space pillow, feather proof antibacterial pillow and negative ion health pillow are all concerned by buyers.

In the world, pure cashmere products are mostly used for woolen blankets. Most of the products are made of cotton and silk products. The most advanced pure cashmere suite made by spinning technology of Ruyi spinning has become a focal point of this exhibition, which further confirms the top technical level of the cherry blossom in the textile industry.

Because the products of super fine yarn pure cashmere as raw material can only be produced in the world.

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At this exhibition, cherry flower home textile company has also introduced 160 high-end bedding products, "Guan Qun Fang".

At the exhibition, the company is using the most environmentally friendly, zero formaldehyde printing and dyeing method on the market, which is favored by the magic stone printing and dyeing products in Shenzhen.

The "warm sleep Kang" ecological warming kit is the essence product of Raschel craft, and is also a natural thermal product which occupies an absolute advantage in the current domestic market.

In addition, the Vico home textile flannel warm suite, with light, soft, warm and breathable characteristics, has conquered many professional spectators.

Soft decoration "blowout" is an inevitable trend.

In recent years, home decoration presents a trend of "heavy decoration, decoration". Home textile and household accessories become the best decorations for people.

Many famous brands such as Fuhua (Carpenter) carpet, Guangdong Federation furniture, Ashman bedding and so on participated in the 2010 China Guangzhou international home textiles and furniture accessories exhibition, held on -6 September 3rd. It not only showed the "big home" life for customers, but also explained the "soft home decoration trend" in all directions.

At present, most of the soft decoration in China is still in the B2B stage, and has not really popularized the family to a large scale.

In the next 1 years, the domestic soft decoration market will become more popular in the next -2 years. In the next 5 to 8 years, we will first enter some high-end families in a more high-end form.

On the one hand, with the intensification of the concept of "light decoration and heavy decoration", more neutral decoration will be adopted in the future, and the family tone will be highlighted mainly through soft decoration. Therefore, the future soft decoration will grow to a peer-to-peer ratio that is evenly matched with the furniture industry.

On the other hand, soft decoration will also move from B2B to B2C and directly into high-end families.

The trend of "big home" will also promote the integration of furniture, household products and family accessories, including ceramics, glass, curtains, wallpaper and other industries. Once the integration is formed, the terminal consumers will benefit from it, and the soft decoration will also really enter the public family.

Event review

China's home textile industry association elects a new leading body of the Association

In April 15, 2010, the fifth member congress of the China home textile industry association and the first meeting of the Fifth Council were held in Beijing.

The conference elected the leading body of the new association of China Household Textile Industry Association: Yang Zhaohua was president of China Household Textile Industry Association, Zhu Xiaohong was the Secretary General of China Household Textile Industry Association, and 37 vice president units were elected.

The Fifth Council of China Home Textile Association is the key to striding forward to the home textile power for five years. We must strive to promote industrial restructuring and pformation and upgrading, constantly enhance the home textile culture, improve innovation and creativity, lead the way of life, achieve sustainable development of the industry, improve the contribution rate of science and technology, and contribute to the brand, and realize the pformation from external to innovative and endogenous growth, and enhance the overall competitiveness of the industry with the upgrading of home textile culture. This will lay a good foundation for the construction of home textile power.

China Home Textiles Association is actively preparing for the 2011 spring home textile exhibition

At the China International Home Textiles and accessories (Qiu Dong) Fair held in August 2010, the China Household Textile Industry Association, the China Textile Council and Frankfurt Exhibition (Hongkong) Co., Ltd. jointly announced that the first China International Home Textiles and accessories (Chun Xia) exposition will be held in Shanghai in April 2011.

Since 2010, affected by the RMB exchange rate and trade protectionism, the international home textile market has been recovering slowly, while the domestic textile market continues to thrive, which brings home textile enterprises confidence in production and investment.

In the next 5 years, with the further improvement of people's living standard and the acceleration of urbanization, domestic textile market will maintain steady growth.

China's international home textiles and accessories (Chun Xia) Fair came into being in a good market.

The first spring home textile exhibition is mainly made of sand and curtain cloth. There are more exhibitors in Yuhang and Haining. These two regions are early industrial clusters with long history in the Yangtze River Delta.

The China International Home Textiles and accessories (Chun Xia) Fair is close to the needs of enterprises and industrial clusters in the Yangtze River Delta region. The enterprises have great enthusiasm for the exhibition. In a very short time, the exhibition has completed the recruitment work. Due to the limited venues, many enterprises failed to participate in the exhibition.

Official collection of "China's home textile culture collection"

The book "China's home textile culture collection" compiled by the China Home Textiles Association is officially published by the China Textile publishing house.

The book is divided into three chapters and sixteen chapters.

It first expounds the brief history of home textile culture, enumerates every generation of home textile treasures from ancient times to the present, then discusses the classical crafts of home textiles, and introduces the famous embroidered and woven products, filling the blanks in the history of Chinese home textiles. Finally, it introduces the design concept, techniques and style innovation of modern home textiles.

The book fully reflects the current academic achievements in home textile products and culture, and highlights the development process of home textile products and culture in China, which has a high academic value.

Market hot spot

Silk home textiles are becoming new highlights

Judging from the recent findings, the silk industry has not only been unaffected by the entire financial crisis, but has been well developed, especially in the field of domestic sales.

As silk has gradually become a marketing highlight in the textile industry, many textile enterprises without silk products have taken silk products as a new marketing topic. Some traditional home textile enterprises have increased this product category and enriched the product range.

In the past, most of the women's underwear were mainly underwear, functional underwear and so on. In recent years, men's underwear and household clothes have been growing stronger in the exhibition. In 2010, silk home textiles have become a hot topic and blowout.

The Silk Road Group from Huzhou, China's silk hometown, debuted for the first time at the exhibition, showing its silk home textile brand "Huan Sha home textile". It highlights the beauty of silk products and integrates modern fashion, simplicity and green home concept.

At present, the group has created the world silk international brand with the breakthrough of silk science and technology, and has extended production to marketing service.

In 2010, Suzhou's "Taihu snow" brand silk jacquard suite was attended by the exhibitors.

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Top grade men's underwear market continues to grow

In from April 11th to 13th, the "underwear town of China", the Xiaolan Town People's Government of Guangdong Zhongshan and the Xiaolan Town chamber of Commerce Association of Zhongshan, organized and integrated the brand of the 27 local underwear brands, and presented the 92 China knitwear fair in 2010 at the Shanghai International Exhibition Center.

In the middle of this year's meeting, Xiaolan Town launched the dynamic exhibition of the Xiaolan men's underwear culture show entitled "hero". The Xiaolan men's underwear brand of angel, Chuang ano, Liya, dragonfly Prince and so on displayed their brand, product and corporate image through T.

At the same time, the performance of the Xiaolan men's underwear industry is reflected in the dynamic performance. It shows the cultural connotation of the Xiaolan men's underwear industry and expresses the confidence of the Xiaolan men's underwear industry to the market prospect in 2010.

Underwear in 2010 (especially domestic clothing), especially the high-end domestic underwear market in which Xiaolan is dominant, will continue to grow. The growth rate will be about 20%. This trend will remain for 3-5 years.

Xiaolan underwear enterprises will take advantage of their advantages, make full use of the favorable opportunities of industrial development, quickly strengthen and expand their brands, and establish the leadership position of "Xiaolan Zhi Zhi" in the field of men's underwear.

Towel products become an indispensable force in the home textile industry.

When people focus on bedding and curtain fabrics, it is hardly known that towel products are developing rapidly and become an indispensable force in the home textile industry.

From obscurity to splendor, many brands say this is indispensable to China International Home Textiles and Accessories Expo.

In 2010, the rich towel products attracted many eyeballs. Jliya displayed bamboo fiber, wood fiber and soybean fiber towels. With the reactive dyes in Germany and Italy, the towels had better fixation and brighter colors.

Cotton field company has introduced towel made of underwear cotton yarn and organic cotton, and has also introduced organic detergent with organic cotton towel. The ingredients of this detergent include sucrose, seaweed and so on. Even if people drink directly, they will not cause any damage to health.

Brand trend

Luo Lai pushes "excellent family"

Middle and high-end brands enter the mass market in a high-profile fashion.

At the ninety-second session, Luo Lai home textile introduced its new brand, "excellent home". Its goal is directly to the current low market with many audiences.

According to the research on the potential demand of consumers, they all hope to buy cost-effective products. Youjia is aiming at the core concerns of consumers, seeking a balance between price and quality, introducing various styles of bedding single package, core products and hundreds of household decorations, with bright colors, simple patterns and modern sense, which are very much in line with the tastes of young consumers.

For excellent brand, product is not the only core competitiveness, and the real competitiveness of the brand has become a brand backend business mode.

Different from the development of differentiated brand, the development direction of excellent family is similar to that of ZARA, which is entirely guided by consumer demand. It runs through the whole supply chain management system through research and development, procurement, production and sale through information technology. In the sales mode, the excellent family jumps out of the traditional traditional sales mode and popularize the POS system in the national stores, so that the sales management of the brand is informationized and systematized, and it is also more conducive to the study of consumer demand.

The "excellent home" launched by this company is directly into the middle and low market. With its popularity, it will make rapid investment on the one hand. On the other hand, it will use its brand and channel operation experience to regulate the middle and low bulk market, and guide and cultivate some bulk customers to carry out brand operation.

This will enable its sub brands to enter the middle and low sectors of the consumer population, and seize the customer resources, so as to prepare for the early stage of entering the high-end market.

Red bean home

Vigorously develop chain business mode

In April 11, 2010, the "China home dress Development Summit Forum" hosted by the China knitwear industry association was held in Shanghai.

At the meeting, experts fully affirmed the rapid development of the red bean home chain business model.

"HODOHOM red bean home" is the "one-stop" chain shopping business mode created by the red bean group. Since its launch in 2008, it has become a leader in the home industry rapidly by virtue of its people friendly, parity and humanized service strategy.

The chain business model has been widely developed in China in recent years, especially in home appliances and other industries.

But in clothing, especially in the field of home apparel, this mode still has huge room for development.

The red bean is precisely this point, in the domestic take the lead to dress the people according to the space and the time, divides the gate, the gate as the boundary to divide into two, carries on the product classification, fills the domestic blank.

Red bean is home to the "door clothing", it includes underwear, home clothes, bra, underwear, socks, towels, home textiles and other series, the whole shop through warm, simulated home environment layout, so that home products are organically integrated together, create a "one-stop" shopping place, and stressed that "shopping malls grade, supermarket prices", so that ordinary people can enjoy the leisure, comfortable, high-grade home life.

The one-stop shopping of red bean is in line with the consumption demand of modern people, and the chain business mode will become the trend of home dress development.