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    It'S Pengzhou! Deduce "Acceleration" Of Home Textiles And Clothing

    2011/3/7 9:05:00 223

    Home Textile Clothing Capital Pengzhou

    After the Spring Festival, over a year's "labor shortage" hit coastal provinces and cities again.

    The rising cost of labor and the rising cost of logistics have accelerated the pace of pferring the home textile and garment industry to the West.

    Where is the ideal foothold?


    As a super central city, Chengdu sells more than 100 billion yuan of clothing annually.

    Business opportunity

    Surging, merchants everywhere, attracting them to invest in hot soil is also where?


    It's Pengzhou! Because here is the rise of a western textile and garment industry city.


    From the devastation of the "5. 12" earthquake, the development of Pengzhou industry into a backward dilemma, and the pformation of grief into strength and challenges into opportunities, the Pengzhou municipal government and the municipal government made scientific decisions and started the planning of the "light and heavy" industry of petro chemicals and home textiles, and went through the process of industrial revitalization from tragedy to heroism, from dream to glory.


    In 2011, Pengzhou will build 1000 acres of home textile and garment industrial park.

    Commissioning enterprise

    100, to achieve sales revenue exceeded 1 billion yuan, compared with the ambitious goal of 100 billion industry, this is just a small test.


    Newspaper reporter Zhang Shoushuai


    A


    Crisis in search of "earthquake" out of the main industry


    Chengdu home textile and garment industry, mainly relying on the wholesale market of Lotus Pond, has been in the layout for more than 20 years, and is also concentrated in the northern part of Chengdu near Lotus Pond.


    The annual sales volume of clothing is over 100 billion yuan, and the annual sales scale of home textiles is tens of billions of metadata. However, it is regrettable that most enterprises in Chengdu are belt concentrated along the Chengbei Ring Expressway, and the scale is generally small.


    With the coordinated development of urban and rural areas in Chengdu, especially in the establishment of a modern garden city in the world, most enterprises in this region are facing a shift.


    In 2007, in order to break through the traffic bottleneck in the North Gate area of Chengdu, the monyang section of the north new trunk line of Chengde road was started.

    Meng Yang town is the first to usher in this

    Clothing industry

    Park, Chengdu clothing industry pfer to Pengzhou seems to be surging.


    Unfortunately, the "5. 12" earthquake came suddenly, and the apparel industry, which has just started and is still in the swing, has also been hit hard.

    In fact, the impact of the earthquake is far beyond that. What Pengzhou is facing is the remanufacturing of the whole industry.

    The reality of reconstruction needs to create more jobs to solve the funds needed for housing recovery and reconstruction for the affected people.


    In the face of the crisis, Pengzhou has chosen the path of people's livelihood priority and leap forward development with sober and wise choice.

    Combined with the general requirements of "one district, one main industry" in Chengdu, through in-depth, multi-party argumentation and inspection, Pengzhou has determined the basic development thinking of home textiles and clothing as the main industry.

    {page_break}


    Pengzhou has many examples.

    Guangzhou Xintang, Dongguan Humen, Nantong Tongzhou, Quanzhou Shishi, Huzhou Zhili and Qingdao Jimo are all famous textile and garment cities in the country.

    Their common characteristics are: 20 km to 30 km from the central city, with an average of 26.3 km.

    The distance between Pengzhou and Chengdu is 25 kilometers, and Peng Cheng Expressway and North new route will shorten the journey to 20 minutes.


    There is no shortage of opportunities in Pengzhou.

    According to the survey, 30% well-known enterprises and merchants in the famous cities have the desire to move westward and show strong interest in Pengzhou.

    The eastern enterprises moved westward and Chengdu enterprises moved out. Pengzhou's home textile and garment industry was not strangled in the cradle. Instead, it took the opportunity to rise in the disaster area.


    In order to cultivate and expand the home textile and garment industry, at the end of 2010, Chengdu issued the implementation opinions on actively undertaking the pfer of textile and garment industry.

    Among them, the "opinions" clearly put forward that by 2015, the city's textile and garment enterprises above Designated Size reached 1000, the new output value was 20 billion yuan, and 250 thousand people were employed, and by 2020, the textile and garment industry in Pengzhou reached 100 billion market scale and became the leader in the western region.


    In less than ten years, Pengzhou will become a cluster of home textiles and clothing in five years.

    At the end of 12th Five-Year, the 10 billion industrial functional zones of home textiles and garments will be built with R & D, design, testing, finishing, production, display and trade circulation, covering a total area of 14 square kilometers.


    B


    Three carriages drive the "industrial aircraft carrier"


    Huamao, Wan Guan and Sheng Tai are regarded as the "three carriages" to promote Pengzhou's garment industry to take off.

    In December 28, 2009, three professional parks jointly unveiled for the first time, signing a contract with the garment companies and opening the prelude to the Chengdu home textile and garment industry.


    Huamao Chengdu Home Textile City, with an area of 3300 mu, covers an area of 1100 mu.

    According to the concept of industrial agglomeration and the development rule of industrial chain, the whole park is divided into five major functional blocks, namely, home textile industrial park, international home textile procurement center, logistics center, R & D center and business center. It is expected to solve more than 6 jobs and promote the development of nearly 20 related industries.


    "The home textile industry in Chengdu used to have a rather poor environment, which is a typical example of" seeing death. "

    Hu Shengfeng, executive chairman of Sichuan Textile Industry Association, said that when he talked about business, he often lost the order of customers because of the poor environment in the factory area.

    Unlike the self built factory buildings, Huamao has introduced a professional property management company to conduct comprehensive property management, so that owners can not only enjoy high-quality park buildings, but also feel the need to save energy, save energy and save time.

    At present, the number of enterprises has reached more than 200, and there is a good momentum of gathering a company every day.


    Sheng Tai garment industrial park, with a planned area of 3334 mu, will launch the two phase of the industrial park, which is currently invested in the home textile industry and industrial chain.

    This year, we will introduce more than 50 medium-sized and medium-sized enterprises above Designated Size in Zhejiang and Sichuan.

    And build headquarters economic and scientific research, life, service supporting area, build headquarters economic base, improve centralized office, staff dormitory and life supporting facilities.


    Although the WAN Guan garment industrial park is located in monyang Town, the overall spatial layout of Pengzhou home textile and garment industry is very strict.

    This is interpreted in Pengzhou's "12th Five-Year" and "4211" strategy.

    A "1" of the mantissa, namely, the Han Peng highway and the North-South Peng Bai highway, which form the east west direction, form the "L" new type of urban and rural complex. The Pengzhou Industrial Development Zone (the main gathering place of the home textile and garment industry) and the Mongolian town are linked up by "L".


    "Buy clothes, go to Wan Guan, one is wholesale."

    Many years ago, the construction of the fashion city at the north railway station by Wan Guan group caused the Chengdu people to tell the slogan.

    In the battle of Mongol Yang, Wan Guan also hopes to create a familiar model of the industry.


    The layout of Wan Guan garment industrial park is 3500 mu.

    The first phase of the project gathered 150 garment enterprises, most of which were pferred from Chengdu.

    "Small and medium-sized enterprises need to build a platform for centralized development, consolidate their resources and build up a large industry."

    The relevant person in charge of the WAN Guan group said that the government has invested resources and funds, unified design, unified construction, unified propaganda and unified packaging, and formed a complete industrial chain from clothing product research and development, clothing product order processing, clothing and garment trade to garment fabrics and accessories production, which is the "ten thousand model" that garment industry parks practice.


    C


    Service innovation competing westward in Pengzhou


    The "Milan" Romance superimposed on the home textile and garment industry can attract urban residents to Pengzhou's "shopping" fashion? Pengzhou sketched such a picture: from Chengdu to drive for 20 minutes, the front is a neat factory building, first to the first floor exhibition hall of any "sea election" style, then with the factory price satisfaction picking up, interested, continue to the operation workshop walk, see Chengdu creation is how to "smelt" into.


    Whether these beautiful pictures can be taken as soon as possible depends on the speed of the development of the park and the number of high-quality enterprises.


    In the past, the construction of industrial development zones, with a single investment entity, insufficient government funds and poor investment results, is often difficult to form industrial agglomeration.


    Pengzhou leveraged the resources of the chamber of Commerce, and innovating the mode of "Chamber of Commerce running the park".

    That is to set up a professional home textile and garment industry association to promote investment in the park as a whole.

    The chamber of Commerce set up standard factory buildings in accordance with the mode of "unified planning, unified design, unified construction, unified packaging and unified management", so as to sell industrial workshops to attract foreign investment, and attract state-owned enterprises and chamber of Commerce members to invest in the development and construction of parks with dual identities of owners and developers of parks.


    This greatly reduced the cost of industrial development, improved the land utilization rate, and changed the situation of mixed production, low industrial correlation and high unit land cost in industrial development zones.

    Compared with ordinary industrial projects, the land volume ratio of clothing Home Textile Industrial Park has increased by 4 times.


    The most successful companies are Pengzhou's first industrial plant mortgage platform and "enterprise + chamber of Commerce + state owned company + financial institutions" investment and financing platform, tailored to the standard factory building that meets the needs of enterprises.


    In the past, in the face of a large number of orders, small and medium-sized enterprises had to expand production scale and buy land to build factories. However, due to the small scale of land needed, it was difficult to get land targets, resulting in funds being occupied and time consumed. Finally, they could only be supported by large orders.


    "Financing is no way, but it is supported by big orders."

    Some small and medium-sized clothing enterprises reflect that money is near, and they can not earn money because of lack of money.


    The "industrial factory mortgage mode" of Pengzhou home textile and garment industrial park has gone out of this funding bottleneck.

    Like buying commercial housing, the factory's down payment is 30%, while the remaining 70% can be fully mortgaged, and the repayment period is 5 to 8 years.

    This greatly reduces the investment cost of home textile and garment enterprises, and effectively relieves the pressure of liquidity.

    {page_break}


    In order to provide enough support for the mortgage of industrial plants, in April 2010, Chengdu agricultural and commercial bank decided to grant 2 billion 300 million yuan to the Pengzhou home textile and garment industry to promote the development of small and medium-sized garment enterprises.


    Entering Pengzhou seems to be home.

    Advanced concepts and quality services have won the trust of well-known enterprises in the industry.


    Statistics show that enterprises in the Yangtze River Delta region, such as Jiangsu, Zhejiang and Shanghai, account for 40% of the total number of enterprises entering the park, 20% of enterprises in the Pearl River Delta and 35% of enterprises in Sichuan.

    Among them are Shanghai red Fuji home textiles, Shanghai mercury home textiles and other famous national enterprises, as well as Sichuan Hualong chemical fiber and other famous Sichuan enterprises.

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