Humen's Clothing Market Is Constantly Changing And Upgrading.

Lv Anle talked about how to take the initiative in fierce competition.

Reporters on the tread plate was informed that Humen Name Shopping City The commercial sector will invite foreign investment in the end of March, and some of the office buildings will be on sale. Besides the purchase of the city, in recent two years, a number of projects such as Fu Min double son City, Fumin clothing business center and the Yellow River central building have been put on sale or put into use, and there are also Humen international shopping centers and other construction projects under way. The new commercial projects that have been released from the rush are basically unable to get rid of the relationship between Humen's clothing pillar industries.

At present, there are more than 20 professional wholesale markets in Humen, and the competition is fierce. They are generally faced with problems such as low end products and obsolete business models. When the old and new competitors are competing, how should Humen's clothing commercial real estate go? This has become a widespread concern in the industry.

On this issue, the reporter recently interviewed Lv Anle, executive deputy general manager of Dongguan Rongda Property Co., Ltd., who has many years of experience in garment market management. He said that the professional market should collect rents, and better services. The clothing market in Humen is actively exploring new business models, improving service functions, and hiring senior experts from the industry to improve management and management capabilities, so as to grasp the initiative in fierce regional competition.

New business circle cited concern

Reporter (hereinafter referred to as "Ji"): in recent two years, there are many clothing commercial real estate projects in Humen. Please talk about the understanding of Humen's clothing commercial real estate.

Lv Anle (hereinafter referred to as "Lu"): in recent two years, there are rich people's twin cities, Fumin clothing business center and Humen international clothing. Machinery City A number of other projects are available, most of which are located at the intersection of Guangzhou Shenzhen Expressway and Beijing Zhuhai Expressway export business in Humen.

Now Humen business is developing to high speed road business circle and Longquan business circle. Among them, the expressway business circle has undertaken the clothing wholesale function of the old business circle, and has gathered the projects of name Shopping City, Fu Min double son City, Fumin clothing business center, Chuang Feng mansion, and the Humen private chamber of Commerce being planned. This business circle has the advantages of high speed road and rail transportation. It will take more and more attention to undertake the wholesale functions of the old people's business circles, which are plagued by traffic jam.

New projects gain more advantages than disadvantages.

Reporter: there are many clothes in Humen. Professional market What are the implications of the sudden emergence of so many new projects?

LV: Humen originally had more than 20 wholesale markets for clothing, plus new projects, which undoubtedly intensified the fierce competition, but the advantages outweigh the disadvantages. The old business district is facing the traffic pressure and the aging of the property function. Secondly, the increasingly strong clothing wholesale market in Guangzhou and Shenzhen further threatens Humen, and Humen needs more new professional markets to consolidate its position.

Reporter: after all, competition is more intense. What do you plan to do? {page_break}

LV: the total construction area of the name shopping city is about 55 thousand square meters, with a height of 16 floors, including office and commercial two parts. We are going to take the high-end line and make differentiated operation. The commercial part of the idea is to make women's and baby products. At present, the market space of women and baby products is very large, but the professional market of women and babies is rare in the Pearl River Delta and even the whole country. If the company finalizes this idea, the name shopping city will become the first professional market for women and babies in Dongguan, and it will also be the largest market of maternal and infant products in Southern China and the Pearl River Delta. At the same time, we will provide financing services, online shopping centers, strong publicity and promotion, professional management and other modern services. We will finalize the plan soon, and begin to invest abroad at the end of this month.

The market needs to rent more services.

Reporter: from the perspective of the whole industry, what do you think of Humen's clothing commercial real estate?

LV: with the increasingly strong clothing market in Guangzhou, Shenzhen and other surrounding areas, the competition faced by Humen is even more serious. The biggest problem now is how to improve competitiveness and expand customer groups. At present, the management level of clothing specialized market in Humen is constantly improving under the concern of the town government leaders, but there is still a gap from the high-end professional market enterprises. The professional market should collect rents, better serve and create a new professional market. The new market will change the traditional practice of re collecting rents and light services. The positioning should be in line with international standards, and the service functions such as financing, customer service and promotion should be complete.

I think introducing talents is the first key, followed by strengthening management and improving efficiency. Thirdly, we should strengthen the friendship between enterprises and form a joint force.

The government should strengthen the guidance to enterprises, provide financial support and preferential policies to high-quality enterprises, so as to guide the development direction of enterprises.