Zheng Li Company Tu Tu: Tom Lily'S Brand Dream Of "Lover Clothes" And "Parent Child Clothes"

I heard earlier.

Gap market develops skillfully and continuously

Known as "

Tu general introduction.

Tu Zheng Yin was strong at the beginning and determined to lead the brand.

For this reason, he has opened the most favorable conditions for joining in China: free of affiliate fees, zero margin, 12% cash reimbursement from foreign franchisees, the first batch of purchases without starting quantity, free handbags, picture albums, VIP cards, advertising posters, joining plaque, POP hanging flag, trouser pants, cartoon image gifts, etc., and 100% other styles in season, and even a complete promotion plan for franchisees.

Tu Zheng Yin is clear about how much business risk people need to bear behind the human heartbeat condition, but he knows that new brand promotion needs to borrow power to speed up the brand regional layout and expand its popularity. At this stage, more importantly than profit, attract more insight to join Tom Lily's brand promotion team.

Advertising under the network marketing line is hard and soft.

In fact, Tom Lily's fame and exposure rate on the Internet is not small, thanks to his advanced network marketing consciousness and innovative e-business development mode.

Search engine optimization ranking is a common way to promote network marketing. It is also recognized as a "burning money" part. Most SMEs want to use and dare not use it. "Tom Lily" can do well in Baidu, Google, YAHOO, Sogou and other well-known search websites.

In 2007, Tom Lily had opened his own flagship store. Now he has been crowning the crown. Taobao mall, with its 8 years of integrity in Alibaba, has promoted the brand of the Tom Lily couple, and has successfully developed more than 1000 Internet agents by 2009.

In order to enhance the brand, in order to unify the price of online and entity stores, in 2010, Tu decisively abolished hundreds of stores whose prices were not uniform. Although sales were affected, the brand image also guaranteed the interests of the entity stores. Tu even even became popular with the young audiences. The QQ expression of the Tom Lily couple cartoon was developed, which is popular among fashion groups and is getting wider and wider on the road of e-commerce.

In addition, Tu Zheng Yin has fully utilized the power of the media to integrate the media resources such as vertical websites, newspapers, magazines, TV and outdoor light boxes. Through soft language, hard and wide coverage of news reports, and ingenious addition of brand and personal display channels, brand promotion can be seen everywhere.

In the opposite direction, advertising is the main "expensive".

Tu Zheng Yin likes to be unconventional. He mentioned in particular that after Tom Lily's physical store has covered enough large markets, he will consider increasing the publicity of outdoor advertising, and his propaganda points are different from others and focus on a "expensive" word.

He said that it is reasonable that he hopes to make sure that the majority of consumers have a good idea through advertisements. The Tom Lily series is probably the best quality product, but the price may also be a more expensive product. First, it can arouse consumer curiosity and let it see how expensive it is. When it is understood, it will find that it is only a little more expensive than the same products, but the quality is indeed quite good. By raising the degree of concern, it also eliminates its psychological barriers to price, thus achieving a full range of brand promotion, stimulating consumers' active understanding of brand positioning, and enhancing the effect of one stone and three birds on the confidence of merchants and consumers.

Lovers cartoon comes out simultaneously, enriching brand connotation

Apart from grasping the main line of product quality, making a brand must ensure that the brand is unique and enrich the connotation of the brand.

So, after giving the brand an easy and memorable name - "Tom and Lili", Tu Yin Yin led the team together to design a pair of cute couple cartoon lions, Tom and Lili.

The synchronized appearance of lovers cartoon not only promotes the promotion of brand culture, but also enriches product lines and promotes promotion channels. Many times, this pair of cartoon accessories has become an unexpected "sales promotion" magic weapon, attracting many fashion lovers' eyeballs and contributing to the sales of physical stores.

Tu, with his unique vision and deep understanding of the brand culture, has even begun to take steps to create animated serial films of Tom Lily's couple cartoons, so as to save the brand's fresh vitality.

Discerning "white horse" to form brand synergy

Tom Lily officially entered the third floor of the white horse at the end of last year.

Asked about the reasons for Tu's white horse, he said that as we all know, white horse is a high quality development platform for clothing enterprises and a good brand incubator. Tom Lily is an enterprise that wants to be a brand, and should work hand in hand with the professional market that supports the development of brand businesses equally.

The white horse can effectively radiate the whole country and let more businessmen from all over the country deepen their brand awareness of Tom Lily.

At the beginning of the new year in 2011, Tom Lily took the location of more than thirty white horse billboards in one fell swoop, and joined the gold medal members of the white horse clothing network for the first time, and launched a strong publicity campaign that was all pervasive.

Tu said that he would also actively participate in the marketing promotion activities of the Baima group in the future.

In life, Tu is a person who is interested in life. He is a golf player. He loves gardening, wine tasting, photography and singing. He is also an activist of the Lions Club and a public spirited cause.

He joked that someone once said that he looked like "Andy Lau" when he was young. But in the years when the brand was founded, he put aside his personal interests and interests. He devoted himself to the growth of the brand career, and he quickly lost his head and became "Dong Jianhua" directly from "Andy Lau".

If small and medium-sized enterprises want to have a place in the niche market, first of all, they must change their strategic concept. They should not always be lucky enough to have a lucky night. They should abandon the traditional thinking of waiting for a rabbit, take the initiative to attack, identify the market position, find and identify a product or industry, and then operate and operate on a long-term, single-minded and patient basis.

In the niche market, entrepreneurs need intensive stamina, just like Tu Yin printing, practicing hard work and creating a brand.

The road of national brand is full of ups and down, but we believe that Tom Lily will go forward bravely and laugh bravely when he is under the leadership of the passionate master.