Quanzhou Children'S Shoes "Cross Production"

A few days ago, Quanzhou Fick sporting goods Co., Ltd. welcomed several orders.

"We will be able to deliver the goods by the end of May." the new production line just put into operation has made Chen Huaiyu strong.

However, it is puzzling whether the new production line that Fick has put into operation is not used in the domestic market.

In fact, from the end of last year, there were a large number of children's shoes with fewer foreign orders.

However, can Quanzhou's children's shoes enterprises be smart enough to make a start? Can they still do their best to the domestic market after they disperse their energy? Do they have good answers? These problems require children's shoes enterprises to think deeply.

External single profit payment management fee

In the past year, the impact of the domestic sports market's overall slump and the inventory crisis triggered by the inexplicable and changeable nature of the heavens increased the pressure of capital turnover of more children's shoes enterprises.

"Do not do advertising in the eyes of owners of Minnan children's shoes business, is no longer a" lose no lose, "the face problem, the industry is more worried about the agent's confidence in the construction of the terminal network, so advertising investment can not be less.

Ding Shuangbo, general manager of Bumblebee sporting goods Co., has spoken out, and has also pointed out the entanglements of domestic sales of children's shoes.

"Not only to advertise, but also to do offline activities. It is also necessary to support agents to continue to open stores. There are few places to use money.

This piece of expenditure does not want to dare to pass on to agents, it can only find channels to digest their own costs! "

As long as there is a customer order, it means profits, so the process is not complicated.

Chen Huaiyu said that with the rise of various costs, the profits of foreign trade orders were very low, and a pair of shoes earned one or two yuan, but mosquitoes, though small, were also meat.

"If we can make use of the profit made by the outside single to dilute the management costs of the domestic market, the enterprises can make more funds to use the brand building."

Chen Huaiyu's view has been recognized by many people in the industry.

"It's a big cake to make domestic brands, but it's a little hard to eat."

Cheng Liang, the industry insider of children's shoes, said that the future imaginable space of the domestic children's shoes market is undoubtedly the biggest driving force for children's shoes to be pferred to other brands, but the difficulties such as business models, sales channels, settlement methods and so on are in front of enterprises.

The brand monopoly mode not only needs to invest a large amount of funds for product development and inventory, but also has great risk in collecting money. Foreign trade payment is timely, and when necessary, it can ease the dilemma of insufficient liquidity for domestic sales.

Ease internal single production pressure

Profits from outside exports share part of the management cost, Quanzhou.

We must remember last year's repeated climate. Summer came late, but autumn came very early. This made a group of children's shoes enterprises unprepared.

Because the production can not be guaranteed, many autumn products have not yet had time to get on the shelves, they have been moved into the warehouse, and they have become inventory and suffered heavy losses.

At that time, Chen Huaiyu sighed "very hard".

"From May to August last year, the production line in the factory was simply too busy. The result of months of hard work is the increase in inventory."

For this phenomenon, Chen Huaiyu was very heartache.

However, this year, there is a new production line that can effectively alleviate the production pressure of the internal single product. Chen Huaiyu told reporters that under normal circumstances, the external orders will be completed before the end of May, and will be stagger with the internal single cycle, and the peak production period will be completed in July and August. The new production line will be sold domestically, and the scale of the production will enable Fick to be more flexible in product delivery. This undoubtedly provides a product guarantee for the brand to seize the market.

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Although adequate production capacity can enable enterprises to cope with changes in the production cycle in time, but according to the current market situation, there are still many children's shoes enterprises do not dare to expand easily. This precautionary approach can only be applied to those healthy development enterprises.

Ding Shuangbo said that this is not a blind pursuit of the expansion of production scale, but in the case of brand reputation and reputation has increased, there is a need to increase production lines.

Idealized operation mode?

There may be various reasons for the choice of brand children's shoes, but how to make the sale of domestic and foreign products coexist peacefully and let exports really help children's domestic market? This requires children's shoes enterprises to have a clear positioning.

Hu Baoming, a well-known marketing expert, suggests that the brand of children's shoes, which is positioned as an additional part of the domestic sales business, needs to continuously invest huge resources in the construction of the domestic market. There must be no speculation.

There are also people in the industry who believe that the domestic market has no time to take into account, let alone export orders.

The different modes of operation of internal and external sales may also have an impact on the domestic market.

Even if interlaced production may be an idealized model, at least, Quanzhou children's shoes enterprises are careful to digest the way of cost and ensure the production cycle without rain silk. These are worth learning and learning. No matter what the result is, survival is the absolute principle.