Ma Yun Talks About Entrepreneurship: Optimism Is Paramount

A few days ago, in CCTV's "rival" special program "entrepreneurship - our story" recorded live.

Talking about entrepreneurial dream: to have dreams, dreams must be true.

"CCTV has a program called" dialogue ". They gave me an interview and called the" crazy man "for the program.

Ma Yun said that many people have different purposes in starting a business. The purpose of starting a business is to change their lives.

"My leader said to me that," Ma Yun, do a good job.

You can have gas bottles in a year, and you will probably have a house in two or three years, and you will be able to evaluate associate professors in five years. "So I saw what I was like in him.

I certainly do not mean that this kind of life is bad, but I hope it can be changed in another way.

By the time I walked farther and farther away from business, I found my dream bigger and more realistic.

Everyone has dreams, dreams may not be great, but they must be true.

"Many entrepreneurs or business people come up and put themselves at a very high level. They talk about culture and nationalities. They say they are not making money to make money.

In fact, don't take money too lightly. If you don't have money, what kind of business do you create? What do you do in order to make money? "Ma Yun believes that entrepreneurs should be practical and realistic.

He believes that entrepreneurship is not about making money, but the result of entrepreneurship is that entrepreneurs get a lot of money.

Money is a resource. The purpose of making money is not to make life better, but to help more customers, serve others and help others.

Ma Yun believes that entrepreneurship is not a matter for entrepreneurs, but a clear goal and team.

When a person is full, he can eat enough and drink enough, and when he is a leader, he can not only care about himself.

When an entrepreneur starts to manage a group of people, the success of all the staff and the success of the customer is the success of the entrepreneur.

Talking about the power of example: talents around us are examples.

Ma Yun said many young entrepreneurs have an arrogance.

Arrogance is a good thing, but being too proud for a long time is a bad thing.

Entrepreneurs should understand humility, know how to learn, and know how to find their teachers and direction.

"Everyone will have many teachers on the road to entrepreneurship, but I am not actually a teacher.

I often say that I used Bill Gates as an example many years ago as my teacher.

Later I found that Bill Gates could not follow my example because I didn't know how to learn from him.

But Lao Zhang and Lao Wang who set up shop next door can be my example.

Ma Yun feels that learning people around him is more reliable than believing in unreachable examples.

He said that every entrepreneur should learn to learn about people around him and appreciate people around him.

Every entrepreneur should upgrade himself by appreciating others and learning others.

A good entrepreneur should look at others' eyes and appreciate the humble attitude.

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On College Students' Entrepreneurship: what college students should learn is entrepreneurship.

Ma's personal attitude is opposed to college students' entrepreneurship.

He said that many people have succeeded in Te Bill Gates's business, and Berg has succeeded in starting business, but there are two such successful people in the world.

The rest of the fallen people could not even see them.

Ma Yun believes that not only is it difficult for college students to start their own businesses, but it is difficult for everyone to start their own businesses.

"Entrepreneurship is the 100 entrepreneurs, there are 95, you do not know how they die, you do not even know that these 95 people have done business.

Of the remaining 5, 4 are you looking at death, and the last one is standing there, not because he is competent, he is diligent, but because of a variety of reasons.

"I was rejected more than 30 times before I worked.

The soldier was refused. When the police were refused, he went to KFC and was refused.

These countless refuses have taught me a lot of truth.

What college students are looking for is not the success of entrepreneurship, but the spirit of learning entrepreneurship, the difficulty of understanding the entrepreneurial process and the accumulation of various relationships.

Ma Yun said he was chairman of the student union during his college years, and he also sold bread and sold books. These experiences of "serving others" have brought a lot of help to his later entrepreneurial process.

Talk about enterprise culture: the enterprise culture should be put into the examination of the company

Ma Yun believes that it is more important for an enterprise to develop and build an enterprise culture than to establish a system.

He said that the establishment of corporate culture is the process of starting a business from several people to hundreds of thousands of people. Entrepreneurs are constantly asking themselves why they want to set up this company. This is the mission of entrepreneurs.

What are the things that a company's employees need to do? What do they mean? They are values. They must be kept in the examination of the whole company.

The value of corporate culture is not to shout or stick to the wall, but to achieve it through examination.

This is an era of sharing.

To succeed, we must share the happiness of success with others.

If you are an employee, what do you want your boss to be like? What do you want your work atmosphere to be like? But today, if you are a manager or a boss, you have to think about these problems for your employees.

In the process of enterprise management, a true love soldier is like strict management of the army.

If you love them, let them stick to the principles they have reached together, that is the sense of mission and values of the enterprise.

Talking about entrepreneurial mentality: pessimistic people are unlikely to succeed in business.

"Some people say that when you start your business, Ma Yun has better environment and opportunities than you. You are lucky, so you have succeeded, but we have no chance.

I said it's impossible. The world is always an opportunity. "

"When Microsoft was doing it, people said that no one could surpass Microsoft, but then there was YAHOO. People said that no one could surpass YAHOO, and then there was eBay; people thought eBay was already great, and there was Google again; when people felt that Google had been" unable to be surpassed by the sun ", now Facebook appeared again.

When Ma Yun mentioned the beginning of the Alibaba, he said that in the first 3 years of Alibaba, no money earned, and employees were frustrated. They even felt that Alibaba was not like a company.

"At that time, the Internet was not accepted by most people. E-commerce is far away. The name of Alibaba is very weird."

"But there is one thing that makes us persistent and optimistic.

We received many thank-you letters from small business customers, and wrote: Alibaba, because of you, we have got orders, recruited new employees, and expanded the company size.

This makes me feel that if I can help 10 small businesses today, I will be able to help 100 in the future, and there will be 10 000 in the future waiting for this market. "

Ma Yun believes that the best quality of an entrepreneur is always optimistic.

"After so many years of entrepreneurial experience, and with so many friends, I found that pessimistic people can not succeed, pessimistic people can not go to business."

Ma Yun said that optimism is not only comforting oneself, but also warming the right hand with the left hand, and sharing one's happiness with others.

Entrepreneurs not only make themselves happy, but also make others happy, to make others valuable.

"Let others have value, the road will go far, long walk, walk steadily, walk comfortably."