Cai Dongdong, A Private Female Entrepreneur: "Dragon Love" Has No Sincerity And Sincerity In Marketing For 16 Years.

"A real brand should also have its own unique attributes, unique personality, unique connotation, unique interests and unique characteristics, just like human beings.

From the single shop of professional market to the more than 2000 sales terminals of the whole country, from the small profit of a garment to the "500 most valuable brand list of China" with more than 3 billion brand value, from a small girl who has blushed with bargaining, to the "100 outstanding private female entrepreneurs in China".

Tai Zi long holding group

The true meaning of marketing is true and sincere.

In view of the fierce competition in the internationalization and homogenization of the clothing industry today, the quality and innovation of clothing products can barely satisfy the physical needs of customers, and can not be considered psychologically.

At this point, Cai Dongdong understands that only systematic and strategic brand building and management is the core issue of building customer loyalty and winning market competition status.

Therefore, since its establishment, the group has completed four strategic upgrading and brand expansion.

16 years of ups and downs, enterprises always adhere to the "true sincerity" marketing concept, in good faith to meet the needs of every customer.

"Brand is a kind of culture, and a real brand should also have its own unique attributes, unique personality, unique connotation, unique interests and unique brand culture, just like human beings."

When asked how Cai Dongdong was going to build the brand culture of Prince Tai Lung, she had a look in her eyes, and with some confidence and pride in her voice: "entering the world of men's clothing," you can feel a strong cultural atmosphere.

China's culture is extensive and profound, and the clothing industry has inexhaustible treasure.

On the basis of Chinese elements, Prince Tai has formed a unique spiritual bone.

Looking back, "Tai Zi Long" has left a wise woman's footprints in the marketing channel of building brand culture.

Intimate contact experience marketing

"A good wife and good mother" is the dream of many women. Cai Dongdong in the girlhood is no exception.

She fantasized that if there was such a person in her life that she could truly love her, it would be enough to have a warm family.

She never thought of going away. She raised her hometown, Zhuji, to create a beautiful landscape for Chinese men.

It was fate that made her know Wang Peihuo, who later became chairman of Tai Zi long holding group, which changed her dream and changed her life.

The first venture was always impressive. Cai Dongdong clearly remembered that at that time, she was simple and shy, with the best wishes for the future and the simplest understanding of business. He resolutely stepped onto the hot land of Yiwu, and Wang Pei fire, who later became her lifelong partner and career partner, opened her first store. Wang Peihuo was responsible for the purchase, and she was responsible for sales.

"At that time, I felt like doing business, not that I gave him goods, he gave me money."

Cai Dongdong talked about the past and couldn't help laughing. "Unexpectedly, the first business was turned red and heartbeat accelerated.

At that time, there was no notion of a haggle in my head.

Her first customer was a young man who came in to buy a bag and did not put down the money to carry the bag away. Instead, he did a very ordinary act in the shopping mall: Kan Kan.

Who knows this bargain, but her face "kan" red.

Through this experience, Cai Dongdong began to pay attention to the sales process, language skills and service awareness.

Cai Dongdong, who was the first intimate contact with marketing, quickly tasted the sweetness from store marketing: as long as she was in the shop, she could sell, and there would be no stock. Even when she was in the same batch with others, she had already counted the money happily when someone else's shop was still selling very hard.

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Marketing decisions pass through Hangzhou City

In 1995, when Cai Dongdong's business in Yiwu was booming, she and Wang Peihuo made a decision that no outsiders could understand. Wang Peihuo stayed in her hometown and Zhuji to develop an enterprise. She came to Hangzhou, a provincial city alone, to open up the marketing market, and the two joined forces to create the Prince's Dragon brand.

"At that time, many people advised me that Yiwu's business was so good that it was a pity to give up Hangzhou."

Cai Dongdong's thoughts seem to have gone back to the past. "In fact, I don't know how to go to unfamiliar cities in my life, but I really don't have the bottom of my mind, but the idea of growing my career has been brewing for a long time in my mind, and I'm not willing to rush and rush."

Like all the young men who came out alone, Cai Dongdong had gone through the initial hardships: standing at the counter, selling goods and learning Hangzhou dialect. She was very busy all the time, but every day she went out confidently and was tired of her feet.

Although life is hard, it feels full, objective and energetic.

Today, the business is hot, elegant taste Xinghe men's clothing building, used to be "bed" in the form of a sale of the market.

After Cai Dongdong went in, he ventured to expand the inclined underground passage into a shop floor.

After nearly three months of consultation with the clothing city, her store finally expanded from 18 square meters to forty or fifty square meters, and the business became more and more popular.

In a short span of time, she stopped and fired the whole Hing market, attracting more merchants.

As a woman, she not only has the beauty and intelligence of a woman, but also has the courage and courage of a man, not only having the confidence and self-improvement of a man, but also having Cai Dongdong's natural and ambitions.

Let all men in the world wear costumes of Prince Tai Long.

After the first marketing decision of Hangzhou City, Cai Dongdong's career began to take off. At the same time, Wang Peihuo was also making a long-term plan to make Zhuji's brand bigger and stronger.

The same cause, the two tone book, the husband and wife two people think of the same legendary story.

Innovation is endless and endless

In 1999, the sales of Tai Zi lung rapidly increased, and it quickly stood in the Chinese men's wear industry, and was recognized by consumers. The brand of Prince's dragon was also recognized as the famous trademark of the country.

With the coming of honor, the number of consumers is increasing, and dealers from all over the country are also increasing.

In the face of the booming trend, Cai Dongdong, who was keen, was quick to perceive that the loyalty of the seller to the enterprise was dropping. Therefore, she boldly proposed an operation plan: adopting the form of "monopoly".

After that, she put forward the mode of "walking management", and hired full-time "market manager" to form orderly management, and put forward a base Market Based on Jiangsu, Zhejiang and Anhui, and trained a loyal customer.

"The relationship between a company and its customers is not just a matter of interest, but a shared destiny.

I call this life cooperation.

Cai Dongdong explained, "specifically, members of enterprises and channels rely on the core strength of groups to participate in market competition and establish a new cooperative relationship of common development and common survival."

Through calm thinking, Cai Dongdong has a new understanding of the market's "light and busy season". If we think that the market has a "low season", it shows that there is a "off-season" in mind.

Therefore, in order to manage the external market well, we must first manage the internal market well.

The key to internal problems lies in "execution".

Marketing is not a giant of thought, but a precursor to action.

Cai Dongdong summed up three winning experiences based on experience: first, win in common sense; two, win in details; three, win in execution.

"Women must pursue perfection all their lives."

It's Cai Dongdong's belief.

In addition to learning from the "Madame class" of the Chinese Academy of productive forces, she is still self-learning knowledge of management and economics, charging herself every day.

After many aspects of knowledge absorption and accumulation, Cai Dongdong began to learn the course of "listing management of enterprises" to prepare for the new round of competition.

Cai Dongdong believes that marketing is a technology, and modern marketing is a comprehensive technology that is interdisciplinary.

The market is changing rapidly, and the products are different from each other. Therefore, only by updating or innovating their marketing knowledge and marketing skills every day can they make the marketing work better and better.

With the continuous growth and development of enterprises, Cai Dongdong realized that the huge franchise system is a "puffiness" and an unhealthy performance of the franchise system.

In order to make the Prince "slim", she resolutely put forward the strategic pformation from franchise system to direct operation system.

The flagship store's image display adds convincing power, effectively enhances brand awareness and reputation; at the same time, directly facing consumers, understanding consumer demand characteristics, obtaining the most effective market information, provides first-hand information for company decision-making.

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